Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation
About last night... We’re on a high after watching the Dentsu Creative Canada team take home a Gold Media Lion for “The Inflation Cookbook”. Congratulations again to everybody behind this well-deserved win! 🔗 Click here to unpack the work: https://lnkd.in/eVzD2f7c Cannes Lions International Festival of Creativity dentsu Jordan Doucette Stephen Kiely, Rafik Belmesk, Yasuharu Sasaki Jayme Blasko Paola Motka #CannesLions2024
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2moGood insight!