Harshitha Venkatesh’s Post

So proud but still driven.

So proud but still so driven.

“No Silo, No Solo, No Bozo” - the internal mantra when then-CEO Maurice Lévy kicked off Publicis’ new model in 2016, emphasizing a promise of centralization. 👨💼 At the Cannes Lions of that year two holding company giants, Publicis Groupe and Dentsu, both promised the same thing, streamlining their offering for clients into a unified platform model. 🦁 Ben Smith explores the success of Publicis in the years since in a brilliant article on Semafor this week - ‘All roads run through Paris’: How Publicis got ahead'✍ #canneslions #advertising #publicis #advertisingnews

 Did Havas Media's partnership with Shell cost them their B Corp certification?! Find out how the Clean Creatives campaign unleashed a storm against Havas for supporting companies harming the planet. What do you think about this? Comment below! #SustainableMarketing #CleanCreatives #BcorpLoss

With just a few days left in 2023, Omnicom Media Group is poised to end the year with the best net new business record (wins minus losses) among global media management groups for the second year in a row, a win-to-loss ratio of 3:1, and as the only group with positive net new business gains across every region. It’s been said that while good agencies adapt to change and better agencies anticipate change, the best agencies define and drive change. That’s what OMG did to unlock transformative growth for our clients in 2023. OMD Germany #omd #omnicommediagroup

The reactions after Perfect Fools launched the new integrated creative and media agency offer two weeks ago? The most common: “Finally! Why hasn't anyone done it before?!” Especially coming from people on the creative agency side (but also from media agencies). It sounds like we’re not alone in thinking the old school structure is dysfunctional for getting better and more effective creative work done for clients. (BTW, I know it's been done before...) The skeptical: “Nice, but you’re not the first to try. And no one has successfully pulled it off while also delivering great creative.” This can, of course, be debated. I know there are media agencies like Publicis and Dentsu that offer the same, but has it been done from the creative side? And by an agency acclaimed for its creativity (f**k Jante!) and with the driving force of making the creative work better, not from a (network) business structure perspective? I’m just saying, don’t underestimate the power of motivated, independent people. The practitioner: “Sounds good, but how will it work?” Absolutely the hard part. Simple answer: people, people, people, and process. We’re in the people business, and creating the best possible conditions for people with different expertise to collaborate. We and Tre Kronor Media Nordics | a Making Science Company have put in hours and hours to get that in place. The client: Time will tell, of course, but we’re in some really interesting discussions…

Why is Havas doing cross-media measurement? 📊 In a new article, Jonas Lundahl, Video & Audio Manager at Havas Danmark, explains how the media agency helps leading coffee and tea company JDE Peet's allocate their media budgets more efficiently using cross-media measurement. In the article, you can learn: 💡 How Havas uses AudienceProject’s cross-media measurement solution to identify individual channels’ performance, make timely adjustments, and report the results after campaigns have ended. 💡 How insights into the total and incremental reach of campaigns help Havas determine the optimal budget allocation and achieve the desired reach across digital channels and TV. Read the full article here: https://lnkd.in/dACFvu5D Emil Gade #partnership #customersuccess #advertising #measurement #crossmedia

2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.

Exciting new article out on why one of our media agency partners, Havas Denmark, is doing cross media measurement with AudienceProject.Learn how the media agency helps leading coffee and tea company JDE Peet’s allocate their media budgets more efficiently using cross-media measurement. https://lnkd.in/evgDUzJN? 

🔴 Breaking news: Havas agencies lose B Corp status over work for Shell. A good decision by B Lab, and well done to Clean Creatives for putting the pressure on. https://lnkd.in/eQksNxNU B Corp faces questions every day about legitimacy. It must continue to uphold standards and scrutinise companies as much as possible for it to mean something. Make it tougher. Make it true. Remember, the future of creativity is clean! Sign up to the 'Clean Creatives' pledge here: https://lnkd.in/e3r2RYur You'll be in good company with other 2200 creatives and 1057 agencies. 💡 🌳