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Today we collected this Pepsi & Apple cross-promotion Ad. Principle: Leveraging celebrity endorsement and digital music trends to create a multi-dimensional promotional campaign. Key Learnings: 1. Celebrity partnership enhances brand appeal and credibility. 2. Cross-promotion with Apple/iTunes taps into digital music market. 3. Clear visuals of product and promotion details aid comprehension. 4. Gamification element ("1 in 3 wins") adds excitement to purchase. Impact: Boosted Pepsi's relevance among younger consumers while potentially increasing sales through the contest. Cultural Snapshot: Reflects early 2000s shift to digital music and hip-hop's growing influence in mainstream advertising. ___________________ Discover more ad insights! Follow Ad Scientist for regular breakdowns of classic marketing techniques. #AdScientist #Ads #Pepsi #Apple

7 Hidden Secrets to Absolutely Smashing The Out of Home Channel For Challenger Drink Brands 🤫👀 This weeks guest is Harry Clarke, Founder of HCC, another one of HUNGRY’s fabulous (if we may say so) sponsors, but also known as the ‘OOH Oracle’ by host Dan Pope! We promise, if you listen, you can find out about: 💥 The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOH 💥 The OOH Ecosystem: How it Actually Works and Solving The Channel Focus Enigma 💥 The Art of the Operational “Sell In” to Compass - Think with an Operators Hat On 💥 How To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for Buyer 💥 How to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their Weaknesses 💥 The Margin Chains Requirements and How to Find the Pathway to Profit 💥 TRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts You’re in for a treat 😉 Tune in now 👇 🍏 APPLE: https://lnkd.in/eArMrjjk 🎧 SPOTIFY: https://lnkd.in/ebsAY4rH

When Tech 🤝 Marketing In 2015, The Coca-Cola Company launched a campaign as part of its sponsorship at the NCAA Men's Final Four competition. How? → By partnering with music app Shazam Users can experience the Ad using sound recognition and get a COUPON code to redeem for a Coke bottle. A 26 X 36 foot drinkable billboard served ice-cold Coke Zero through a 4500 feet straw that spells out 'Taste It.' You can pour Coke Zero into your phone using the music app Shazam from the TV ad (phone becomes the straw). The sound of the pouring coke in the TV ad would be recorded on the Shazam app that was aired on the radio. Result? 📌 Shazam got 166,000 hits from 3 Final Four TV spots, with 24,000 coupons redeemed, a 15% conversion rate. Now, that’s called a good combination of including modern technology into marketing campaigns and ads. Watch the Entire Campaign Video, LINK: https://shorturl.at/bBNOY #marketing #coke #fmcg #retail #technology #tech

A must-read for Retail and CPG brands. Working on this study with WARC and Spotify Advertising was one of the highlights of my year because the breadth of insight is invaluable. Its a really comprehensive look at the current landscape marketers are facing, what strategies to prioritize, and how that should inform your media mix. Summarized and served up for you in this super sharp write up by John Gregory.

𝟱 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗿𝗼𝗺 𝗧𝗼𝗽 𝗕𝗿𝗮𝗻𝗱𝘀 🚀 📣 𝘋𝘰𝘯'𝘵 𝘫𝘶𝘴𝘵 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦, 𝘥𝘰 𝘩𝘺𝘱𝘦𝘳-𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦! Be like Spotify: Recommend products or content based on user preferences for a more engaging experience. 👑 𝘋𝘢𝘵𝘢 𝘪𝘴 𝘬𝘪𝘯𝘨! Follow Netflix's Lead: Use data to personalize recommendations, target the right audience, and optimize campaigns. 😇 𝘙𝘦𝘱𝘶𝘵𝘢𝘵𝘪𝘰𝘯 𝘮𝘢𝘵𝘵𝘦𝘳𝘴! Take a page out of Westin's playbook: Actively manage your online presence, respond to reviews, and show customers you care. 💰 𝘙𝘦𝘸𝘢𝘳𝘥 𝘭𝘰𝘺𝘢𝘭𝘵𝘺! Take inspiration from Starbucks: Implement a loyalty program with rewards to keep customers coming back for more. 🗣 𝘚𝘱𝘦𝘢𝘬 𝘵𝘩𝘦𝘪𝘳 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦! Coca-Cola gets it: Tailor your marketing with regional languages, cultural references, and relevant content. What are some other powerful strategies you've seen top brands use? Share your thoughts in the comments! #marketing #branding #socialmedia #digitalmarketing #brand

We're witnessing transformative shifts in consumer behaviour, influencing how they consider, consume, and connect. Shoppertainment represents a new era of commerce, fusing content, culture and commerce and is project to be a $1 Trillion opportunity across APAC by 2025. To make the most of this opportunity, I'm catching up with regional marketers leading the way from Nestlé, GroupM, Accenture, and TikTok to understand more on: 1. The immense opportunities in shoppertainment 2. The pivotal role of content in reshaping consumer behaviours 3. Actionable strategies for brands to excel in our region 79% of consumers are more influenced by content not related to discounts, such as product demos, creator recommendations, and authentic reviews to name a few. If you are in marketing, register now to not miss out on the very first TikTok Talk Show packed full of insights and examples. NG Chew Wee (黄秋惠）Shant Oknayan Nadia Touil Louis Arthur Altounian Michael Rehfeld TikTok for Business

Brands simply cannot just buy reach and relevance anymore. The days of creating a spot, buying a ton of Video and Digital media, and hoping it will breakthrough are over. Facts below: ⬇ By 2027, total Pay-TV HHs in the US are projected to drop to 50 million (from almost 100 million in 2016) - which means Pay-TV will represent only 38% of total U.S. homes. ⬇️ We are approaching a Cookie-Less World, meaning brands cannot use 3rd party data to target consumers. ⬇ People have an average 8 second attention span (it’s less for Gen Z) , which is a decrease from 12 seconds in 2000. What does this mean for marketers? IMO, they need to find ways to inject their brands into culture via sports, entertainment, and music. These are environments where: 1) Viewers are watching 2) It’s inherently contextual 3) People are paying attention #sportsmarketing #entertainmentmarketing #musicpartnerships

Deliveroo 'It's all on your Doorstep' X Spotify Check out Deliveroo's latest campaign on Spotify, letting our audience know what is available for breakfast, lunch and dinner on their app with their simple but effective creatives which stand out on the platform. Music is with us all day so using our targeting capablities we are able to reach this audience in the perfect moment, whether the users is on their commute home from work or planning their weekend takeaway. Great campaign from the team at IPG Mediabrands - Lizzy Beecham, Jacqueline Lambe, Claire Marron (Bizi) If you are looking to advertise in the Irish market, reach out to me at [email protected] for all things Spotify Advertising in Ireland. Digitize New Media #Spotify #Deliveroo #Advertising

Omnichannel has been the DSP catchcry of 2023. Yet the term gives me the professional ick...because DSPs talk about it but rarely deliver on this promise. Taptap Digital's integration with Triton Digital, a global programmatic audio partner, enables our clients access to global inventory across US, LATAM, EMEA, MENA and APAC. This includes some top publishers and platforms like CNN, iHeartRadio, Deezer, iVOOX, Prisa, Onda Cero, Caracol and Radio Global. Programmatic audio is often consumed on mobile, on the move, and in car. This makes it ideal to use as part of an area-based marketing strategy. This is an exciting addition to our global omnichannel offering - CTV, DOOH, video, display and mobile. Let's chat about how adding audio on top of existing buys can add additional targeted impressions to your campaign! #dooh #DigitalAudio #Mobile #location #locationdata Nigel Clarkson, Nigel Kwan, Max Wayling

TikTok for better or worse, has changed how whole industries operate. So whether you're a proponent or not, if you have a heartbeat and still in business, it behooves you to learn about it, especially if you're in marketing or selling any sort of product or service. Take the music biz for example. About six months or so ago, i saw this clip on TikTok from a then unknown guy called Paul Russell. He'd written a new melody and lyrics and put it on top of an old 70’s hit by The Emotions called THE BEST OF MY LOVE. The musicians playing on the track were the guys from EARTH, WIND & FIRE. So of course, the song was funky and catchy as heck. You just couldn't stop boppin’ to it. (If you’ve not heard of EWF, please check your pulse immediately.) Anyway, because the “new” song, LIL’ BOO THANG grooved so hard, with dance steps that Paul Russell filmed and released on TikTok, the video went viral. Others were using the song to film themselves doing the choreo. Long story short, this virality (I know. I made the word up, but soon it’s gonna be in the Oxford dictionary, mark my words (pun intended), it drove I the song onto the Billboard Hot 100 while making Paul Russell a name, with interviews on all the various broadcast news shows. This is how powerful the TikTok platform is. So it is with great pleasure I tell you about our recent work with TikTok for Business on the set of TikTok Shoppertainment Talk Show. We had the privilege of filming and listening to industry experts as they uncover the latest consumer insights, delving into how content acts as the primary catalyst for commerce. Register and join here to hear more: https://lnkd.in/gNpXkr2C Your brand needs to become part of this emerging trend in the new e-commerce space. If you can’t beat them, join them. Don’t miss this opportunity to learn from others experiences. It will serve you well. In the words of Paul Russell: You my lil' boo thang So I don't give a hoot what your dude say, girl, I know You a lil' too tame I'll be shootin' that shot like 2K, girl, I know Tell 'em I'm, tell 'em I'm next Tell 'em you found a lil' somethin' too fresh, I know Tell 'em I'm, tell 'em I'm next Tell 'em you found a lil' somethin' too fresh, I know Remember: 2 pm today. Link below. Thank you Jean Choong and Elizabeth Lim for trusting us with this. And thank you, Marisa G. and Team Moving Bits: ideas inspiring action for shepherding the entire project so beautifully.