HCA CEO’s Post

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Chief Executive Officer at Healthcare Communications Association

‘The evermore competitive health industry demands that we translate personal stories into measurable experiences along the healthcare value chain. To achieve health system transformation we must involve the entire cross-sectional audience: we need to act without bias, prejudice or preconceptions; so that people, systems and services are equally represented in the design process — enabling equal access to care for all.’ Ben Finlay considers how we address the challenges of health system transformation in the most recent edition of the HCA’s journal, Innovation Uncovered. You can read his insights here: https://bit.ly/3moAa9m #InnovationUncovered #TogetherForBetter

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