109 Reasons to Celebrate! - Hearst Media Production Group was honored with 109 Telly Awards! Congratulations to all our programs, partners, and teams. 🏆
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This is a Monetia James appreciation post. Known to most as Mo, she is one of the mainstays of our committee. Mo is kind, creative, supportive and dependable. We are always grateful for her contributions! 𝟭. 𝗪𝗵𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼? Mo James-Lewis, I'm a Station Specialist for Hearst's radio stations and a part of the HTV Charlotte Sales Ad Operations team. 𝟮. & 𝟯. 𝗪𝗵𝘆 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻 𝘁𝗵𝗲 𝗗𝗘𝗜 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 𝗮𝗻𝗱 𝘄𝗵𝘆 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆, 𝗘𝗾𝘂𝗶𝘁𝘆 𝗮𝗻𝗱 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲? Because I want a world that is full of love, acceptance, empathy, empowerment, humility and patience so I believe you have to touch the things around you in the hopes that it will spread across the nation. That is emotional for me! 𝟰. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗳𝗿𝗼𝗺 𝗼𝗿 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲? I believe the committee is on the right track and as long as there is open communication and understanding the world is diverse and should be respected and celebrated as such. It will constantly be ever changing, but I think those things are key. #DEI #HearstCharlotteDEI #diversity #equity #inclusion #inclusive #communication #understanding #respect #celebrate #acceptance #empathy #empowerment #humility #patience #spreadacrossthenation
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Back in 2020, many of the more senior briefs we worked on specifically requested people of colour. Our advice then was that this would just be moving the few senior black/brown folk available between agencies. Your agency would be that little bit more diverse but it was a zero-sum game for the industry as a whole. More sustainable change would come from making Adland more open to a wider pool of talent and it is admirable that various schemes were developed to help improve diversity at the bottom of the pyramid. Four years is clearly too soon to see these cohorts in decision-making roles. However, It's disappointing that so many feel that any success seems not to have yet translated to significant opportunities for POCs to even make it to these more senior positions.
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Did you know that "Black listeners spend more time with radio than any other group—20 minutes longer than the average of the total population...Buying ads with Black-owned media gives advertisers a chance to partner with companies that hold a unique position and expertise within Black communities and culture. Importantly, Black radio listeners value brand reputation." A quote from Nielsen Report: How Black Audiences are engaging with audio more than ever. Nielsen Diversity, Equity and Inclusion So, if you are trying to establish a trusted brand, reach a loyal and diverse audience, while using a powerful media tool, look no further than the Northern Virginia Black Chamber of Commerce member-only exclusive deal with Urban One, Inc, Inc., in the Washington D.C. area. If you are not an NVBCC member, check us to see how this deal propels your business. #nvbcc #urbanone #radioone #marketing #traditionalmedia #trustedbrand #nielsenreport #DEI #representingblackculture https://lnkd.in/emthbSVX
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Senior Event Manager & Experiential Producer | Client & Budget Management | Immersive Brand Expert | Cross-Functional Team Leader | Strategic Opportunities Expert
This is a constant reminder that companies need to continue to invest and support the Hispanic market. The biggest takeaway when I think about this is that they need to understand that their investment is/comes off as authentic. Easier said than done as most companies don’t take the time or effort to research who they are marketing. They rather take the easy route abd slap some Spanish words into an otherwise generic campaign. Invest but also do it right 🙌🏾🙏🏾💪🏾
Today, HMC launched a bold campaign calling on CMOs to prioritize the Hispanic market or kiss their careers goodbye--#STOPLATINOCOATING. . What is Latino Coating? It's a superficial marketing approach coating products, campaigns, media or entertainment with Latino elements for the appearance of diversity without genuine understanding or respecting Latino culture. It's a barely-there approach, a box to check--it's activating during Hispanic Heritage Month and patting yourself on the back. . Join our movement! Visit stoplatinocoating.com. . Huge thanks to MEL, Creyentes and Casanova//McCann & the entire HMC board. To read the press release: https://bit.ly/4cQm4qt
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Activist/Speaker/ MEFA Changemaker 23/ADweek Future is Female 22/ Media Leader 22 /Campaign 21 Female Frontiers & 'Trailblazer' 2020/ BIMA 2020 Champion / AD Age 2020 'Woman to watch in Europe' **Open to NED roles**
Great article by Yasmin Arrigo on the deprioritisation of #DEI in #ADland - please read and share! At Brixton Finishing School we've experienced this in the last 12 months, alongside many other #changemaking organisations, a #stealth defunding of commitments to #DEI leaving us with a budget deficit last year. We took this #crisis as an opportunity to reflect, reframe and recommit to our mission - to create fair, accessible industry access for all talents and to then support them to thrive, not survive when they arrive. Thank you to all who advocated for us - we really value and appreciate your efforts! #2024 is our year of serenity and we will not deviate from our mission - we will gracefully keep, keeping on, driving change. Talent is distrubuted equally but opportunities are not. To supercharge change long term commitment to impactful change making projects is needed. It’s vital that the industry leans in and support our (and other organisations) efforts. MEFA CEO, Naren Patel, decided to launch the Media For All [MEFA] awards when a recent survey indicated that businesses were experiencing “DEI fatigue” ; they were under so much pressure that diversity and inclusion were taking a back seat. #DEI departments have been disbanded at #tech companies (Source: WordinBlack.com) And by December 2023 open calls for divestment were heard - with Elon Musk declaring on X ‘DEI must Die’. Dear Industry, your busy day job is serving your clients and their consumers - our day job is supporting multiple communities with many intersectionalities to win at the world of work. So please, reach out to third party experts who can make authentic inclusion a reality for you - it’s not going to happen if it’s not a future proofed commitment.
Back in 2020, in the wake of George Floyd’s death, black squares began dropping on social media. After the shock came the promises of allyship. Then came the initiatives, in their droves. The advertising industry would change from Shoreditch to the South Bank to the sun-splashed Croisette in Cannes. Hires would be made with a remit to focus on inclusion. Diversity, equity and inclusion (specifically of black, brown and other minority ethnic talent) was, it seemed, finally top of the agenda. But four years on – how much has tangibly changed, and what do the industry stats reveal? For this two-part feature in Campaign magazine, I interviewed more than 50 people, representing those from entry-level years through to industry veterans, to uncover the prevailing sentiment in 2024. Thank you to everyone that shared their experiences so candidly and Campaign UK's Matt Barker and Gemma Charles. Links to both articles are below and in the comments. https://lnkd.in/e3RpPWJD
The deprioritisation of DE&I in adland: ‘You talk about race and you see people glaze over’
campaignlive.co.uk
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Not only invest but believe. Not just in the financial gain but in the strategic prowess of building loyalty to your brand or product.
Today, HMC launched a bold campaign calling on CMOs to prioritize the Hispanic market or kiss their careers goodbye--#STOPLATINOCOATING. . What is Latino Coating? It's a superficial marketing approach coating products, campaigns, media or entertainment with Latino elements for the appearance of diversity without genuine understanding or respecting Latino culture. It's a barely-there approach, a box to check--it's activating during Hispanic Heritage Month and patting yourself on the back. . Join our movement! Visit stoplatinocoating.com. . Huge thanks to MEL, Creyentes and Casanova//McCann & the entire HMC board. To read the press release: https://bit.ly/4cQm4qt
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When developing marketing strategies for the Hispanic audiences, it's important to avoid relying on superficial tactics like Latino Coating. This approach involves incorporating Latino elements into campaigns without a genuine understanding or appreciation for the culture, ultimately coming off as insincere and ineffective. It's crucial to prioritize authenticity and meaningful engagement with Hispanics rather than just ticking off boxes during Hispanic Heritage Month.#stoplatinocoating #multiculturalmarketing #Hispanics #Latino
Today, HMC launched a bold campaign calling on CMOs to prioritize the Hispanic market or kiss their careers goodbye--#STOPLATINOCOATING. . What is Latino Coating? It's a superficial marketing approach coating products, campaigns, media or entertainment with Latino elements for the appearance of diversity without genuine understanding or respecting Latino culture. It's a barely-there approach, a box to check--it's activating during Hispanic Heritage Month and patting yourself on the back. . Join our movement! Visit stoplatinocoating.com. . Huge thanks to MEL, Creyentes and Casanova//McCann & the entire HMC board. To read the press release: https://bit.ly/4cQm4qt
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Founder and Chairman of Hero Media a 100% Black Owned Media Network and Ad Tech Company, and Hero Collective, the Fastest Growing Black Owned Creative Agency in the World
Is the Mad Men era really over? I wanted to wait until after Cannes to share my thoughts about this article, and quite honestly, I couldn't think of a better day to share my perspective then on July 4th. How is that the most creative people on the planet who undoubtedly continue to shape global pop culture, left out of the most creative industry in the world. Think about it, Black and Brown consumers created rock and roll, hip hop, jazz, rhythm and blues, Hip Hop, DJ'ing, Streetwear, every meaningful move you watch everyday in sports that makes you say, "Wow, Did you see that!" We delight the world with our flavors, cuisines, and our uncanny way of taking what was considered scraps and turn them into the some of the most flavorful dishes on the planet, and that's just the pop cultural contributions. I can talk about all the creative contributions we've made in science, the arts, and academia, but I want you all to get back to your BBQ's. Let's just assume that most people will agree that the world would be drastically different and not as interesting if it was not for our contributions. So the question I have to ask, is how are the most creative people on the planet not winning more awards at Cannes, or not ECD's, or CCO's for big ad agencies or running 100 million dollar creative consultancies that are driving growth for multi billion dollar brands. The answer is simple answer, one that we continue to run away from because it forces us to determine if we are culpable and guilty of being bias and the perpetuaters of prejudice. And by the way, this goes for both Black people as much as it does for White who are in the key positions to create the necessary paradigm shifts. Ultimately, the responsibility will have to happen at the brand level if we want this to change. Brands must open up the aperture on how we are seen and utilized. We are not just talent or an accessory to your typical understanding of what creative talent is or what you need it to be, sound like, look like to make you feel comfortable. Someone recently asked me what makes a good client, and I told them "Courage"! If this industry is going to change we need more of that! Happy Independence Day!! #equality #courage #diversity #inclusivity #creativity #advertising
The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White?
https://www.nytimes.com
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With Black History Month now well underway, Nielsen has released a new study of media usage by Black consumers in five countries that highlights the size and importance of their audience and their desire for better representation on TV. The study found that among U.S. audiences, Black consumers spend more than 81 hours per week with media — 31.8% more than the general population. https://lnkd.in/eJyhzV6Q
Survey: Two Thirds of Blacks in U.S. Want More Representation on TV
tvtechnology.com
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Beyoncé and Charli XCX have explicitly or implicitly endorsed Kamala Harris. Is this a game changer? In general, I'm skeptical about celebrity endorsements. They can not deliver votes automatically, in particular in a situation as polarized as it is in the U.S. right now. For me as a consultant, the key is always how to use an endorsement strategically, what to do with it and how it fits into the overall campaign plan. In this case, it's to use it as a door opener and as a bridge to younger voters. It can help introduce the Vice President to a younger generation as a politician they can relate to more than they could relate to Biden or Trump. Read my quote on celebrity endorsements in Newsweek: https://ow.ly/UFzY50SKExu #beyonce #marketing #politics
How Beyonce and the BeyHive could rock the vote for Kamala Harris
newsweek.com
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Word Game Developer at Ridl By Ridl
2moThat's quite the accomplishment 😎 Hearst Media Production Group what will you do for an encore?