Hearst Media Production Group is proud to have Ahmere Harper join our Charlotte office this summer in partnership with the Emma Bowen Foundation.
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🧐 Did you know that 3 of Connecticut's major news outlets are owned by the same family? 🔎It is the Hearst family through Hearst Communications & Hearst Magazines, Inc. They own the Greenwich Time - Connecticut, the Connecticut Post, and the Stamford Advocate Connecticut. 💡Plus they also own ESPN through the Hearst Corporation. ➡️ Use Perspectify to find all the ownership details of any news publication you want. #Hearst #Connecticut #MediaCompany #ESPN #Ownership
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HEARTLAND, new research by Richard Huntington, Chair and Chief Strategy Officer, Saatchi & Saatchi 💥 Giving a voice to Britain's middle class - people every marketer should be obsessed with and are often overlooked. I took a tour of the research this week that revealed the nation’s true challenges and concerns, including sentiment around personal finances, outlooks on everyday life, and perceptions of the country’s future ahead of the General Election. Utterly BRILLIANT! Want to know more? Check out the articles in the comments below👇🏿
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Against all odds, 2024 is off to a good start for local news. Here's a quick update from Keith Pepper:
Pausing a beat this morning to reflect on a fantastic couple of weeks in #Atlanta. As the torrent of bad news about the media business continues, the Rough Draft Atlanta team is building on our goal of providing non-sensational news across platforms that allow audiences to consume content in ways that isn't overwhelming. Our print and digital products give local and regional marketers clean, engaging ways to connect with some of metro Atlanta's most engaged and influential audiences. In the last two weeks, we have: 📰 Published special print sections for Central Atlanta Progress and Atlanta Jewish Film Festival. 🍲 Enhanced our coverage of local food news. 📧 Sent more than 1.5 million emails with almost 2x the industry average engagement metrics. 🔦 Welcomed Richard T. Griffiths from the Georgia First Amendment Foundation for an Open Government staff training at Switchyards. 🎉 Celebrated Joe Koufman's 10th Anniversary of Setup® And, I had the opportunity to moderate an interview with Andre Dickens for The Atlanta Press Club. If your company can benefit from being associated with local media that's growing and delivering for both readers and advertisers, please get in touch! #LocalNews #MediaBusiness #AtlantaBusiness
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CUF In the News Roundup: Last week, a New York Times article featured our recent report, "Expanding Access to Advertising Careers," in a piece titled, “The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White?” As highlighted in the article by Stefanos Chen, our research reveals that the advertising industry remains one of the city’s fastest growing sectors, yet New Yorkers of color are disproportionately underrepresented. The industry has seen a 49.5 percent job growth in the past two decades, and has some of the highest wages among developing sectors. However, in 2022, Black New Yorkers accounted for only 7.7 percent of the city’s workforce, Hispanic New Yorkers only accounted for 14.8 of the industry, and Asian New Yorkers represented only 10.6 percent of advertising jobs. As Chen writes, “The figures made advertising among the city’s least diverse industries in the city.” The lack of diversity in the advertising industry is also a workforce problem, as underscored in the piece by our executive director Jonathan Bowles. “There are a lot of jobs that are growing in New York, but not many that have good wages,” he says. As our report highlights, a similar focus and set of investments seen in the efforts to diversify tech careers should be applied to the advertising sector. Check out the article here: https://lnkd.in/dqtnb4qD For more findings about the state of NYC’s advertising industry, check out our report: https://lnkd.in/erw6_bTk And here are a few other recent articles featuring our research: “Investing in 3-K helps New York City’s economy” New York Daily News, by Grace Rauh & Julie Samuels https://lnkd.in/e33_ASBu “All 51 City Council members back internet affordability program in new letter” City & State, by Sahalie Donaldson https://lnkd.in/gaYAhWnf
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Great to see the progress with Minneapolis Voices. Charlie Rybak and Andrew Haeg have built a strong foundation since starting Southwest Voices. Minneapolis Voices is a for-profit organization, and they are showing how independent, hyperlocal, community-driven local news can be sustainable. ✅ Serve the community ✅ Give locals news and information they want ✅ Own, don't rent, the audience ✅ Connect with the community via email and newsletters ✅ Build partnerships with media and local organizations ✅ Focus on value over volume, quality over quantity, context over content ✅ Readers can generate and deliver revenue ✅ People will pay for valuable local journalism (news, information, community engagement) ✅ Build relationships with a membership program ✅ Provide value and membership will grow ✅ Diversify revenue streams ✅ Be transparent The key to success for sustainable local news now and in the future is "build." 👉 Build connections. 👉 Build partnerships. 👉 Build relationships. 👉 Build community. Local news is all about building community. And community building takes time and effort. When you put in the time and effort, put the community first, and provide value with quality journalism, local news works. 💰 #journalism #localnews #community
I wrote a long piece about year two of Minneapolis Voices, our local news organization that’s now made up of Southwest Voices, Downtown Voices, and Minneapolis Schools Voices. We set out from the beginning to share everything - every dollar we take in and spend, what’s working, and what isn’t - so that we can help shine a light for other people that want to help build local news in their community. This was a really exciting year for us. We are growing during a really difficult time for media at all levels. We’re reaching new people, telling stories that other people are not, and making the city that I love more interesting and more connected. It was also the year that I stepped away from day-to-day responsibilities and shifted my focus to steering the ship. There’s a lot in here, but check it out if you are interested in how far we’ve come, where we are going, and some broader trends in the media we are paying attention to. Finally, I leave you with this. The death of local news and the shrinking of the media sector is far from inevitable. But if we want to change the narrative, we have to change the conditions, and the best way that I’ve been able to figure out how to do that is way more people sticking their neck out there and trying some stuff. Failure isn’t the worst option, never taking a shot at trying is. We need more people with that mindset to rebuild the things we’ve lost. https://t.co/QA8uEPYkUy
Minneapolis Voices Year in Review: Year 2
southwestvoices.news
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Rupert Murdoch Stepping Down from the Throne of Media. The end of an era in the media industry is upon us. Rupert Murdoch is one of the most influential and polarizing media moguls. He has decided to step down as chairman of News Corp. and Fox. After over seven decades at the helm, Murdoch will take on the role of chairman emeritus. #Business #Entertainment #Featured #Featured2 #media #mediaindustry #Murdoch #RupertMurdoch #rupertmurdoch #urbt #urbtnews #URBTnews
Rupert Murdoch Stepping Down from the Throne of Media - URBT News
https://urbtnews.com
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Our latest updates about creative happenings in #Grimsby and #Cleethorpes
🎓 Just completed my studies in International Tourism Management and thrilled to embark on a new journey as a Culture and Tourism Graduate at North East Lincolnshire Council!
It's a new month, which means a new edition of Creative Connections! Since moving to North East Lincolnshire, it pleasantly surprised me with the culture and creativity on offer in the area and it's continuing to grow. Check out Create North East Lincolnshire monthly newsletter! James Trowsdale Sarah Smith (she/her) Dean Evison
Creative Connections November Edition
https://sway.office.com
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I wrote a long piece about year two of Minneapolis Voices, our local news organization that’s now made up of Southwest Voices, Downtown Voices, and Minneapolis Schools Voices. We set out from the beginning to share everything - every dollar we take in and spend, what’s working, and what isn’t - so that we can help shine a light for other people that want to help build local news in their community. This was a really exciting year for us. We are growing during a really difficult time for media at all levels. We’re reaching new people, telling stories that other people are not, and making the city that I love more interesting and more connected. It was also the year that I stepped away from day-to-day responsibilities and shifted my focus to steering the ship. There’s a lot in here, but check it out if you are interested in how far we’ve come, where we are going, and some broader trends in the media we are paying attention to. Finally, I leave you with this. The death of local news and the shrinking of the media sector is far from inevitable. But if we want to change the narrative, we have to change the conditions, and the best way that I’ve been able to figure out how to do that is way more people sticking their neck out there and trying some stuff. Failure isn’t the worst option, never taking a shot at trying is. We need more people with that mindset to rebuild the things we’ve lost. https://t.co/QA8uEPYkUy
Minneapolis Voices Year in Review: Year 2
southwestvoices.news
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This is what Adorn Media LLP does – it's about setting the stage for excellence, crafting narratives that resonate, and delivering beyond expectations. And today, we take immense pride in spotlighting an exceptional employee - Shreya Ganediwal, a driving force behind our recent Dialled Campaign, whose dedication has not just garnered our admiration but has earned heartfelt appreciation directly from our esteemed clients. The accolade from our clients is not just a feather in her cap, it's a testament to the transformative power Adorn Media LLP has, leaving an indelible mark on our clients. At Adorn Media LLP, client appreciation isn't just a goal; it's a byproduct of our commitment to excellence. Shreya's ability to infuse each project with a unique blend of creativity and professionalism is a testament to our company’s ethos. We extend our heartfelt congratulations to Shreya for this well-deserved acknowledgement. Thank you, Shreya Ganediwal, for your unwavering passion, your tireless dedication, and the profound impact you consistently bring to our projects. As we celebrate this milestone, let it be a reminder of the heights we can achieve when commitment, dedication, and client satisfaction converge. Here's to many more shared successes and the continued brilliance that defines Adorn Media's journey! #AdornMediaExcellence #ClientAppreciation #ClientSatisfaction #TeamSuccess #CreativeInnovation #AdornMediaTriumphs #CollaborativeBrilliance #CelebratingAchievements #ClientRecognition #AdornMediaPride #InnovationInAction #TeamworkTriumphs
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🪟 Throwing open the Overton window ✨ Charles Vallance, chairman and founding partner of VCCP shares his view on how the thinking of an American political scientist can increasingly find relevance in the contemporary environs of adland. 🔍 The Overton window, a concept named after Joseph Overton, is experiencing a resurgence in relevance, especially in understanding cultural polarisation in today's information age. It illustrates the range of acceptable ideas in society, from widely accepted policies to radical or unthinkable notions. Over time, this window shifts due to various influences, such as social movements or technological advancements. ✨ Applying this theory beyond politics, we see its relevance in industries like media and advertising. In the past, separating creative and media services was unheard of, but now there's a return to integrated approaches. Similarly, in creative awards, there's a shift towards recognizing more curated, one-off pieces over big, successful campaigns. This shift risks losing touch with the audience, the ultimate consumers of these campaigns. 🏆 Awards should celebrate creativity that resonates both within the industry and with the broader audience, emphasising best practices over obscure trends. Cannes Lions' introduction of a humour category acknowledges the importance of popularity in advertising. However, the need for such a category signals a departure from recognising work that truly connects with people beyond the industry bubble. 💡 Let's refocus on celebrating creativity that garners genuine recognition, not just within the ad world but among everyday consumers. After all, the true measure of success lies in resonating with the people who matter most. 🔗 Read the full article in Campaign UK here: https://lnkd.in/e9Ukef3h
Throwing open the Overton window
campaignlive.co.uk
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