Hearst Media Production Group’s Post

"Perhaps often said, but creativity can’t live in the creative department. The best companies have it infused throughout, so it touches every department." Jordan Doucette, Dentsu Creative Canada's CCO and newly appointed President, speaks to LBBonline - Little Black Book about the complementary skill sets of creativity and business, and why she has a raging case of optimism for the future! 🔗 Read the full story here: https://lnkd.in/dEMBRYhE

Catch up on this week's tally of who is doing what. Mutant Communications, R3, Lalamove, Ogilvy, Early Majority, Sun Life, DDB, BBH and more, in Campaign's weekly roundup of people moves and account wins. #MoveandWin

We asked our #APAC Editor Rica Facundo to give us her top picks for Cannes Lions through an APAC lens 🔍 APAC Marketers - Will we see you at the Cannes Lions International Festival of Creativity? Let us know in the comments 🔽 #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves Kantar #LiquidDeath

In June, the brand achieved nearly 300 press mentions in top-tier media outlets, prominently placing the brand in the news almost 10 times a day. Editorial coverage in top-tier press publications builds credibility and generates exposure for your listings. #GoldenGateSIR #GGSIR #SothebysRealty #SIR #NothingCompares #ToWhatsNext #SFBayArea #LuxuryRealEstate #SFBayAreaRealEstate #RealEstate #renesanchezrealestate #losgatos

💡 Wondering about the performance of ads in news editorials? We're proud to collaborate with many renowned news brands supporting democracy like The Guardian, The BBC, Le Figaro, NZZ, STERN, ntv, and many more. 🔎 Hence, we took a closer look at the recent Ad Alliance study 'No hard feelings – News as emotional superfood' on ad and brand perception in news environment.     ⚡ News sites are used in an open-minded, attentive manner. Advertising is a natural part of this environment fulfilling various functions like #safety⚓, #expertise 🧠 and #relief 😌.   💪 The study showed that news sites are a reliable advertising environment, because no distinction is made between emotionally charged environments ("bad news") and generic, factual environments.   🌟 Placing ads in news environments actually has a positive effect on the majority of brand attributes. Remarkably, this effect held true regardless of whether the news was emotionally charged or fact-based, and across all different (test) brands - including #FMCG and #finance.      Contact us for more! #research #ntv #stern #news #advertisement

Improving the ad experience through ad innovation! ...and frequency management FYI the Pause Ad is a non-disruptive format that connects your brand directly with audiences during a user-initiated break in the viewing experience. 

Working with the success of our Brands brings success to your Businesses

Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation

A busy few months ahead! Looking forward to welcoming everyone to Kodak House. This accelerates the journey as we create the agency of tomorrow — and well into the future. One that creates disruptive brand experiences on a scale that hasn’t been seen before in Ireland. And one that helps us as we extend further into UK, US, and European markets. The current product offering: ✅Big Brand TTL Campaigns — TBWA\Dublin ✅Strategy (& Research) — 100 Voices by TBWA\Dublin ✅Social & Content — Full Funnel: Brand, Content Creation & Performance — Feed by TBWA\Dublin ✅Production & Studio — Large, Mid and Small budget shoots — Bolt by TBWA\Dublin ✅Employee Experience — Inside by TBWA\Dublin ✅Innovation — Next by TBWA\Dublin ✅Performance Media ✅Design ➕More to come.

🤔 What are the media industry's biggest misconceptions about news publishing? Sian Whitnall and Laura Nice, Co-CEOs at OMD Australia spoke to B&T recently for the ThinkNewsBrands video series titled 'Burning Questions: Agency Perspectives'. They shared their views on pertinent topics concerning the news publishing media, opportunities for agencies and brands, and how OMD is evolving and adapting to the changing landscape. 👀 Watch the interviews here: https://lnkd.in/dGHMhH9p #advertising #publishing