Chuck Heckman’s Post

Wanna steal our marketing method? I won’t drag this post out, so here we go.. We focus on the 3 V’s: 💬 Voice What does your brand want to be known for? If I put you up on stage in front of 3,000 people, what are you going to talk about? 👓 Visibility What are the right platforms for you and your brand to be on? How can we utilise creatives to gain the right type of attention? What makes you different? 🤩 Value What is your value proposition? Is it full and remarkable? What’s the transformation you are going to achieve for someone or why does your product improve someone's life? Where are you leaving money on the table? -- Need to work with a marketing agency to give your business the attention it deserves? Send me a DM with the word ATTENTION and let’s chat 📱

Most people think marketing is about creativity... And that creativity is what drives growth. It's actually systems and processes. → 20% of marketing is being creative. → 80% is doing the right things consistently. Creativity without execution is worthless. Real growth is boring, slow, and predictable. What do you think?

Most people think marketing is about creativity... And that creativity is what drives growth. It's actually systems and processes. → 20% of marketing is being creative. → 80% is doing the right things consistently. Creativity without execution is worthless. Real growth is boring, slow, and predictable. What do you think?

𝐓𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐭𝐨 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐢𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐡𝐚𝐭 𝐧𝐨𝐛𝐨𝐝𝐲 𝐬𝐡𝐚𝐫𝐞𝐬. Only a few businesses enjoy the privileges of MONOPOLY POWER in their chosen field. Because Most Markets are increasingly Global ↓ Increasingly Crowded ↓ Therefore Increasingly Competitive. To achieve commercial/ individual success they need to do something different. 𝐘𝐨𝐮 𝐦𝐮𝐬𝐭 𝐤𝐧𝐨𝐰 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐧𝐨𝐛𝐨𝐝𝐲 𝐤𝐧𝐨𝐰𝐬 How do you do that? ↪ By using your UNIQUE SELLING PROPOSITIONS. It represents the key point of difference that makes a product/service more salable at a price higher than rival. In other words, the task of marketing is to generate an emotional connection to the brands that is so strong that customers perceive differences from the competition. The main challenge of the businesses is to figure out USP⇢ Maintain Uniqueness ⇢ and Sustain. _________________^__^__________________ Hello to you! If you can’t figure out how to create your USP & stand out from the crowd. DM “guide” Follow me for quality content.

The biggest misconception business owners have with Marketing… That it is a quick fix And why is this a problem? It leads to unrealistic expectations and thus making the client frustrated. So instead… Clients should focus on Marketing as a long term investment whilst focusing on a strong brand, consistent strategy and regularly engaging with their audience. And it will produce: 🔸 A Strong competitive position 🔸 Sustainable growth and solid market presence 🔸 Being the ONLY choice in your industry If you’re reading this and still think, how do you manage that whilst running a business… Drop me a DM - I'd love to have a chat!

🎨 Marketing is More Than a Science – It's an Art! 🎨 In the dynamic world of business, marketing transcends mere numbers and strategies. It’s a canvas where creativity meets strategy, where every campaign is a brushstroke that tells a story. Great marketing is like a masterpiece – it blends insight with imagination, data with design, and logic with emotion. It’s about capturing attention, evoking feelings, and inspiring action. Every ad, every post, and every campaign is an opportunity to craft something extraordinary. At its core, marketing is an art form that shapes perceptions and creates connections. It’s not just about selling a product; it’s about creating experiences and forging relationships that resonate long after the campaign ends. So, let’s embrace the artistry of marketing. Let’s push boundaries, think outside the box, and make every campaign a work of art. What’s your favorite marketing campaign that felt like a true masterpiece? Share your thoughts! #MarketingArt #CreativeStrategy #DigitalMarketing #BrandStorytelling #MarketingInspiration #ArtAndBusiness #MarketingExcellence

🔵 #Branding: It's the "Wow Factor" in Marketing! 🔴 Why does branding matter in marketing? It's the magic that turns a product or service into an unforgettable experience! Here's why it's a game-changer: 🔵 Stand Out: Your #brand gives you that unique sparkle in a crowded market. It's what makes you, well, you! 🔴 Emotional Bond: It's like a friendship bracelet with your customers. A strong brand connection leads to lifelong fans. 🔵 Consistency Rules: A solid brand keeps you steady through the ups and downs. It's your trusty sidekick. 💰 Value Boost: Guess what? A killer brand can even let you charge more because it's worth every penny! So, whether you're a startup hustler or a seasoned pro, remember: Branding is your secret sauce for marketing success. 🔵💼 #BrandingMagic #Marketing

The building industry has overlooked marketing and branding for too long now. 🛑 Thinking it’s just a “relationship” game. 🛑 Saying marketing is all word of mouth. 🛑 Not investing because it’s tough to measure. Real talk… some of that may have been true… But it isn’t true anymore. The tides are changing big time. New generation of customers. New generation of employees. New generation of technology. New generation of companies. New generation of products. Because of things like AI… the playing field is level and many competitive advantages are gone. So how the heck do you stand out and win big? 💵 Answer: Build a strong brand. ✅ Brand is everything. ✅ Brand is the way you stand out. ✅ Brand is what you’re remembered for. ✅ Brand is how you become the first thought. ✅ Brand is what makes people only choose you. Once you have the brand built… marketing gets a lot easier and you’re message is super clear. Are you and your company an afterthought? Are you and your company just blending in? Are you and your company in the boring middle? Time to invest in branding and marketing to make sure you are the person of choice every time. Be the one people think of first. Be the leader in your market. Be the one and only! 🦄 It’s not too later to clarify and build your brand. Brand is the most valuable tool in your tool belt. #brand #buildingindustry #construction #marketing P.S. What is one brand that stands out to you as a leader in their industry? Tell me your fav! 💜

Branding Vs Marketing 🎯 Imagine marketing as the initial spark, the captivating conversation that invites someone on a date. It's the strategy, the outreach, the effort to catch attention. But what keeps them coming back for more, what makes them say 'yes' to that date, is branding. It's the essence, the reputation, the emotional connection that resonates long after the first interaction. In essence, marketing initiates the conversation, but branding seals the deal, fostering loyalty and trust. 💼✨ #MarketingVersusBranding #BusinessInsights #BrandIdentity

I think a lot of people miss what branding is. It's not your ads. It's not your tag line. It's not your beautiful campaign. It's your reputation. It's what people think of when they hear your company name. And marketing is only one element of building it. You do it with each customer interaction, from seeing ads, talking to sales, closing the deal, getting the product, and every time you call for support. Before you talk to marketing about your brand. You have to think about who you want to be. Marketing should be just one extension, giving people who don't know you, but need to, an explanation why. #branding