Her Impact in Marketing’s Post

So, I woke up this morning in a mood to figure out how I want to spend my morning. The last week was quite hectic and I wanted this week to be a little slow. So, I went on YouTube and searched for my favourite playlist. While I was deciding what I wanted to eat, I checked out the morning news. While checking out a couple of business links, I came across an Ad Campaign by Kraft Heinz. Everyone loves the characters from Marvel Entertainment. A couple of my favourites are Dr. Strange, Black Panther, Spider Man and Deadpool. And when I saw the Ad (Image Attached) a small chuckle escaped my lips. I appreciated the wit and sense of humor of the marketing team at Kraft Heinz. Not only did they manage to amuse the consumer, they also associated themselves as Wolverine and Deadpool by doing a side by side representation of the characters with their condiment bottles. The Heinz Ketchup is known all around the world. "Pass the Heinz" is one of the most famous advertisement campaigns that catapulted the masses towards Heinz Ketchup. Now, they've come up with a new product, The Yellow Mustard! The slogan reads "Ketchup & Mustard, It has to be Heinz." This is a great use of Human Psychology, Marketing Strategies and Proper Product Placement. Not only did they manage to make you aware about the upcoming Deadpool and Wolverine movie, you will also also associate Ketchup and Mustard with Deadpool and Wolverine and whenever you think about that, you'll think about Heinz. This is a phenomenal memory hook and this kind of advertisement stays with you for decades. If this is a collaboration between the two brands, great strategy! What do you think? #LinkedIn #CompaniesInFocus #Marketing #Strategy #AdCampaign #Heinz #Marvel #Deadpool #Wolverine #Ketchup #Mustard #Youtube #Mornings #Perspective

Did you see the ad where Heinz Ketchup and Mustard crash the Deadpool and Wolverine trailer? You should! ( 🔗 in comments) Instead of going the subtle product placement route, Heinz chose to own it. It totally works! #goodad #marketingstrategy #funwithmarketing #heinz #deadpool

How epic is this Heinz and Deadpool & Wolverine campaign? 😎 (The nerd in me couldn't resist and I tested it with eye-tracking technology) First off, I must say, the creativity behind this campaign is absolutely brilliant. The way Heinz’s sauces are playfully compared to Marvel’s iconic characters? That’s pure genius! Kudos to Rethink and Kraft Heinz for this fun collaboration. 🕶 Back to the eye-tracking and attention analysis results! Here's what I found and what I would have done differently: 1) Attention remained high throughout the ad, indicating strong viewer engagement 2) However, when the mustard and ketchup were displayed, attention dropped and became quite volatile. This fluctuation poses a risk for both the product and the brand’s promotional efforts. Overall, while the ad does a great job of keeping viewers engaged, introducing the brand/product from the very start could have strengthened the association and story-telling. This would have ensured that Heinz leaves a lasting impression without interrupting the narration and being overshadowed by Marvel. Eye-tracking technology is an invaluable tool for identifying areas for optimization in advertising. If you're interested in learning more about how it works, feel free to reach out! 😎 (Disclaimer: This analysis was not conducted on a sufficiently large sample size to draw solid conclusions, a larger sample size might show different attention patterns, my analysis in this post is for enterteinment purposes only) #marvel #eyetracking #advertising

Perfect marketing doesn’t exi… Heinz has hands down won the marketing game. In what is perhaps the most relevant product placement ever, Heinz literally took over the superheroes (Deadpool & Wolverine) and turned them into Heinz products. Now, every time you see Deadpool and Wolverine, you’ll think of Heinz. And they’ve nailed the perfect tagline: “Now you can’t unsee it.” Want more insights on marketing genius? Follow Ishika Diwan for more! 🚀 #marketingmagic #brandinggenius #creativemarketing #productplacement #marketingstrategy #brandingtips #businessinsights

🏈 🐎 🐕 🍺 ❤️ It’s Super Bowl, Sunday and Sesto, Harper, and Clyde are just here for the Anheuser-Busch commercial. Having come from the ad agency business and 30 years of strategic brand management, I can just imagine the conversation around the brainstorming session for Anheuser Busch TV spots. AE: “If you want to sell more beer, you should pay us to make insanely expensive, high-liability commercials with big horses, little dogs, and no product.” CLIENT: “Are you sh!tt!ng me?” DOGS AND CLYDESDALES: “Hold my beer…” We used to advise our clients to steer clear of using babies or animals in there, creative. It would generally double the production time and drive half the crew crazy. These days, I would say, say no matter what you do, figure out a way to get a dog in your marketing. Dollars Follow Dogs. There’s no getting around it. 💰 🏆 🐾 💡 #Superbowl #superbowlcommercial #clydesdale #anheuserbusch #puppiesandadvertising #dollarsfollowdogs #smartmarketing #Marketing #Communications #DoWhatWorks #BrandPower #DogFriendly #SubjectMatterExpert #AIGeneratedImage #Wagtown #DogFriendlyExpert®️

Heinz noticed a sneaky human behavior and transformed it into a captivating print campaign that captured hearts and attention globally. 🍅 ➡️ Recently, a viral video on Snapchat revealed a restaurant worker refilling Heinz bottles with cheaper ketchup. ➡️ Digging deeper, Heinz uncovered that this ketchup fraud was widespread. Instead of shying away, Heinz took an unexpected yet genius approach. ➡️ They turned this insight into a full-fledged ad campaign, emphasizing the iconic quality of Heinz Ketchup with the tagline: "Even when it isn't Heinz, it has to be Heinz." This campaign not only showcased Heinz's commitment to quality but also resonated deeply with consumers worldwide, solidifying its position as the go-to ketchup brand. Kudos to HEINZ Away From Home turning a challenge into an opportunity! 💯 #BrandingStrategy #Marketing #HeinzKetchup #BrandingStrategist

Did you know that the Heinz ketchup bottle design is so iconic, that it's recognized by 95% of people worldwide? Inspired by Heinz's legendary branding and creative marketing, I've crafted another set of spec ads. These aim to capture the playful spirit that makes Heinz so memorable. Check out the final 3 concepts below and tell me which one you think would make the best billboard ad? If you think these ads are worth sharing with the ketchup kings themselves, tag Kraft Heinz in the comments! #HeinzCreativity #FoodMarketing #CreativeAdvertising

This clever campaign brings together the excitement of Marvel Entertainment superheroes with the everyday love for Kraft Heinz ketchup and mustard. By featuring Deadpool and Wolverine, it grabs the attention of movie fans while alg Heinz's classic products. The tagline "Come Together" perfectly captures the idea of unity, whether it's the superheroes teaming up or ketchup and mustard being the perfect pair. The ad's humor and creativity make it stand out. The playful line "Now you can't unsee it" ensures the campaign is not only eye-catching but also memorable. By mixing pop culture with everyday items, Heinz has created a fun and engaging advertisement that appeals to a wide audience. This campaign is a great example of how creative marketing can leave a lasting impression and boost brand visibility. #HeinzHeroes #MarvelMashup #DeadpoolAndWolverine #DynamicDuo #KetchupAndMustard #ComeTogether #PopCultureMarketing #CreativeAdvertising #ViralCampaign #BrandSynergy

Everyone is aware of the iconic Chicago dog – But if you’re not from Chicago you might not have known that ketchup is a forbidden condiment… A big ‘no-no’ if you will. 🌭 And Kraft Heinz is smacking Chicagoans right where it hurts. 🍅 Their new ‘smackable’ billboards literally dispense Heinz ketchup packets and are being conveniently (*cough* deliberately) placed in front of hot dog stands that are notorious for not serving ketchup. 🫣 This not only addresses the problem in the city (if you call a lack of ketchup a problem) but is a prime example of the potential and impact that interactive billboards hold, not to mention the brand preference millions of people have for Heinz. So if you’re visiting Chicago, no need to fear, Heinz is here! #brandpreference #brandvalue #billboards #marketing https://lnkd.in/gpZ6KdgC

Everyone is buzzing about Taylor Swift's Eras Tour shows in Germany (I know I am!), and even Kraft Heinz Ketchup isn’t immune to her charm! Explore this week's insight from Tabbler Consumer Marketing Hacks 2024 series… 𝗔 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗥𝗲𝗰𝗶𝗽𝗲 𝗳𝗼𝗿 𝗕𝘂𝘇𝘇: 𝗛𝗲𝗶𝗻𝘇 𝗮𝗻𝗱 𝗧𝗮𝘆𝗹𝗼𝗿 𝗦𝘄𝗶𝗳𝘁 🍅 In 2019, Heinz launched "Kranch" – a blend of ketchup and ranch. Spoiler alert: it became the worst seller in Heinz's history. Last year, as the world obsessed over Taylor Swift's new relationship with NFL star Travis Kelce, a photo of her eating chicken with ketchup and "seemingly ranch" at a game went viral. In just 24 hours, Heinz rebranded and relaunched 100 bottles of their Kranch sauce as “Ketchup and Seemingly Ranch.” The result? Swifties snatched up every single bottle in just 20 minutes! Walmart then decided to turn limited-edition bottles into permanent items nationwide. With $0 spent on advertising, Heinz racked up an impressive 𝟲 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀, 𝘀𝗲𝗰𝘂𝗿𝗲𝗱 𝟮,𝟰𝟬𝟬 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀, 𝘀𝗮𝘄 𝟱 𝘁𝗶𝗺𝗲𝘀 𝗺𝗼𝗿𝗲 𝗱𝗲𝗺𝗮𝗻𝗱 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗹𝗮𝘀𝘀𝗶𝗰 𝗸𝗲𝘁𝗰𝗵𝘂𝗽, 𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 $𝟭𝟲𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗘𝗮𝗿𝗻𝗲𝗱 𝗠𝗲𝗱𝗶𝗮 𝗩𝗮𝗹𝘂𝗲. #MarketingTrends2024 #InnovativeMarketing #Marketing