We have the pleasure to work with some of the most innovative names in the world of spirits, including The Balvenie, Glenfiddich, and Zacapa Rum. Together, we're crafting multi-sensory brand experiences in the prestige spirits category, ranging from identity and packaging to groundbreaking product innovations. https://lnkd.in/eCbAJksE
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Looking for ways to drive awareness to your brand? Or mayby refresh a tired brand? Let’s talk!
Case study highlight: Having purchased a low-awareness brand with limited distribution (‘Franklin Farms’), KNH engaged Finch Brands for an end-to-end brand creation initiative. 🤝 The Franklin Farms brand is an approachable, contemporary portfolio across key plant-based categories such as veggie burgers, tofu, and more. 🍔 We crafted the entire brand suite – from visual identity to packaging to website to templates for wholesale sales. Discover how we transformed their brand by reading the full case study on our website! https://vist.ly/3efvw
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Meet the new PETERMAYER brand, bringing joy forward and never looking back ✨ learn more about our new positioning at our refreshed company website peteramayer.com
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Every decision in packaging design significantly impacts consumer purchase intent, shaping the overall perception of your brand in the marketplace. In the case of The Copper Can, the decision to diverge flavor extensions from the iconic copper aesthetic weakens the brand's identity. This choice risks diluting the brand's distinctiveness and recognition, which are crucial for maintaining customer loyalty and attracting new consumers. Every change must consider how it aligns with the brand's core values and market positioning, ensuring that every design element reinforces the brand's unique identity and appeals to the target audience.
Data-driven brand development for CPGs. Strategy + Design + Testing all-in-one integrated process.
Just spotted The Copper Can's new flavor launches and had to share a quick take. Loved the original copper can concept—total genius for carving out a niche in the RTD space around the iconic Moscow Mule. But the latest twist? Pink and Blue cans for new flavors... and I'm scratching my head here. Why stray from that copper iconic feel when it's literally in your name? It not only created a distinctive market position but also reinforced the connection between the product and the traditional copper mug in which a Moscow Mule is typically served, enhancing the authenticity of the brand experience. I feel like this might be a missed opportunity, and the long-term brand equity might be compromised for short-term differentiation.
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Brand Designer | Brand Therapist | I help businesses elevate their brands, forging lasting connections with their customers.
Why does McDonald’s feel the same everywhere you go? The secret is brand consistency. Here’s how they do it. Brand consistency is the backbone of building trust and recognition with your customers and clients. Let's look at McDonald's. McDonald’s is a prime example of how staying true to core values can lead to long-term success. From the golden arches & the clown to the familiar taste of a Big Mac, McDonald’s has mastered the art of consistency. Regardless of the location, the experience is the same. But it's not only the taste of the burger or the familiar setting. Every aspect of McDonald's brand stays true to their values and identity. This commitment to consistency has turned McDonald’s into more than solely a fast food chain. It’s a globally recognized symbol of reliability. What's the result of this? A brand that stands the test of time.
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Conglomerates are broadening and building diverse brand portfolios. We are excited to share our Top 25 Intimate Brand Family Rankings, where we’ve examined the parent brands behind some of the most intimate brands today. This offers fresh insights on how certain brand families foster a culture of emotion and relationship-building, while others fail to harness the power of cultivating strong bonds. https://hubs.ly/Q02bN-4L0
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CEO | Brand Strategist | Amazon bestselling author | Mother | I transform people into brand names. #fromindividualtoempire 📖
Brand evolution doesn't have to mean a complete overhaul. In our latest case study on Dunkin', we explore how consistency and strategic innovation can breathe new life into an established brand identity. Rather than tearing down what came before, Dunkin' has carefully built upon their core essence, evolving to meet changing consumer needs without sacrificing their authentic roots. There are invaluable lessons to be learned here about fostering sustainable brand growth. Read our full Dunkin' case study to discover their secrets for yourself. And if you found it helpful, be sure to share it with your friends. Sometimes, brand evolution is less about reinvention and more about measured, intentional progress. Dunkin's story is proof of that principle in action. Discover it now at our Resource Page on our website! #brandingevolution #brandevolution #brandingtips #dunkin #dunkindonuts #influencerbranding #individualbranding #tmbco
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Brand evolution doesn't have to mean a complete overhaul. In our latest case study on Dunkin', we explore how consistency and strategic innovation can breathe new life into an established brand identity. Rather than tearing down what came before, Dunkin' has carefully built upon their core essence, evolving to meet changing consumer needs without sacrificing their authentic roots. There are invaluable lessons to be learned here about fostering sustainable brand growth. Read our full Dunkin' case study to discover their secrets for yourself. And if you found it helpful, be sure to share it with your friends. Sometimes, brand evolution is less about reinvention and more about measured, intentional progress. Dunkin's story is proof of that principle in action. Discover it now at our Resource Page on our website! #brandingevolution #brandevolution #brandingtips #dunkin #dunkindonuts #influencerbranding #individualbranding #tmbco
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In the dynamic world of brand partnerships, the allure of collaborating with a celebrity is undeniable. Our latest blog dives into the risks associated with celebrity partnerships! https://lnkd.in/eGaSH4S6
