Herman Lundquist’s Post

Another great Marketoonist post. Our marketing teams are always talking about focusing on generating quality leads vs the quantity of leads. And the B2B focus of this post is great timing as some of us are heading out to #b2bmx this week.

“Effective marketing increases future sales in future buying situations. How? By increasing the probability that the brand comes to mind when the buyer goes in-market. Simply put, the brand that gets remembered is the brand that gets bought." To read more about the 95:5 rule where 5% of potential B2B buyers are actually in the market to buy in any one time in the article below. #Marketing | #OutsourcedMarketing | #MarketingStrategy | #MondayMarketingMatters https://lnkd.in/gJivUVRp

"B2B marketing" stands for back to back marketing right? Unto which, our Founder Emma Davies responded "you have a lot to learn my friend." Meet our Head of Creative Liam Currie 👇 Liam has been working with us a while now. In fact he's the weird voice behind this page. Hi 👋 We're a coalition of experienced marketers, united in delivering better marketing than the traditional agency model. Think of us as your outsourced in-house marketing team. Find out what we do differently 👉 https://lnkd.in/eciptcTv #b2bmarketing #contentmarketing #marketingstrategy Need help with your Marketing Strategy? 👀 We've put together a free Marketing Strategy Template. 🚀 Download it here👇 https://lnkd.in/eRF5W4Z8

Planning and executing a successful marketing campaign is no easy task. Here's the step-by-step list to manage a successful B2B marketing campaign for your business. https://lnkd.in/dPtD2Fya #abm #accountbasedmarketing #b2bmarketing

🚀 Boost your #B2B strategy with third-party reviews! 🚀 Are you leveraging third-party #reviews to their full potential? 🤔 Discover how third-party reviews can: ✅ Build trust with prospective clients ✅ Enhance your #brand reputation ✅ Drive informed decision-making ✅ Increase conversion rates Our latest blog dives into the importance of #thirdpartyreviews and offers insights on how to effectively integrate them into your #B2Bmarketing strategy. 🔗 Read the full blog here: https://hubs.la/Q02GRnMN0

Struggling to find effective B2B marketing strategies? 🤔 Our guide uncover the 17 best strategies tailored for success, setting the stage for your business growth: https://lnkd.in/e22chRTz #B2Bmarketing #MarketingStrategies

Food for thoughts #b2bmarketing friends and maybe time to rethink how to embrace the 95:5 rule for strategic success? The 95:5 rule may become pivotal if only 5% of buyers are actively seeking to make a purchase as per this article. This could prompt a shift in marketing strategies and approach for B2B markets. Emphasizing #content as a cornerstone will be more important than ever to create awareness and capture potential buyers as they navigate their journey, as opposed to forcing them down a sales funnel prematurely. This adaptable approach could ensure engagement with prospects when they're ready, fostering a more organic and effective conversion process. #contentmarketing #contentmarketingstrategy #marketingstrategy " In B2B marketing, we have much better tools now to nurture and qualify leads — not just overall fit, but more importantly the context of whether people are actually in the market to buy.....The 95:5 rule flips the script often prioritized in B2B marketing, which can waste efforts trying to convince out-of-market buyers to buy (and can be really irritating). As they explain: “Marketers don’t move buyers in-market – buyers move themselves in-market based on their needs…"

The key components of a winning B2B campaign With the shift from “push” to “pull” marketing, B2B marketers are now faced with more options than ever for their campaigns. www.marketingview.media #work139 #business #entrepreneur #success #onlineshop #smallbusiness #marketing #branding #digital #marketingdigital #innovation #ecommerce #onlinemarketing #retail #seo #expo #contentmarketing #marketingstrategy #software #strategy Lindsay McGuire

❗❗ Find out where over 2,400 marketing professionals plan to allocate their budget this year from our annual B2B Marketing Mix Report. Thanks for the feature, MarketingProfs! #MarketingBudget #B2BMarketing #SagefrogMarketing

A B2B marketing audit is a valuable tool for businesses to assess their marketing strategy, pinpointing strengths, weaknesses, opportunities, and capabilities. It provides a thorough analysis of how the marketing budget is allocated. Learn more about a B2B marketing audit and how your business can benefit from it on our blog below: #marketingaudit #b2bmarketing #marketingagency