// Brand & Marketing Executive // Creative Strategist & Innovator // Generating Revenue & Growth in Sports & Entertainment //
🌟 End of an Era, Start of a New Adventure! 🌟 Today marks the end of an incredible 14-year journey with the Pac-12 Conference. Reflecting on all the seasons (and seasons within a season, IYKYKYK 😉), I am truly in awe of what we accomplished together. The seismic shifts in collegiate sports this past year did not deter our unwavering focus on our north star: the Student-Athletes. I am immensely proud of everything we built at the Conference of Champions, including adding sports, creating new championships and tournaments, celebrating remarkable milestones, and breaking the mold to generate revenue for the member universities through innovative licensing, partnerships, fan data, ticket sales, merchandise programs and more. I am equally as proud of the initiatives we created to amplify Student-Athlete voices - imPACt, Team Green, Pac-12 Global, Olympians Made Here, Student-Athlete Health & Well Being, Pac-12 Pride, and the Legacy Series, just to name a few. While I will always cheer for the Beavs, Cougs, and all the teams that wore the Pac-12 shield, I’m hopeful that the groundwork we laid will continue across all of collegiate sports to create change for the better. Through it all, the achievements, the camaraderie, and the relentless pursuit of excellence have left a lasting imprint on me. To my colleagues, vendors, suppliers, freelancers, and friends —thank you for being part of this remarkable journey. Your support and dedication helped create something incredibly special, and I will carry these memories and experiences with me as I embark on my next chapter. 🚀 Exciting News! 🚀 I am thrilled to be joining the San Jose Sharks organization, serving as their VP of Marketing starting next month. Tonight, the Sharks will announce their #1 draft pick at the unbelievable Sphere Entertainment Co. in Las Vegas, and I can't wait to dive in with the team and create Teal magic at the Shark Tank, Bay Area and beyond! Thank you all for your support, and here's to new beginnings! 🦈✨
You are truly the best of the best. I'm so so thankful that our paths crossed and that I was able to learn from and work with you for an amazing chapter of my career. You created magic and history at the Pac-12 that will be remembered forever. HV! You're the greatest!
It was a great era! Thank you Heather Vaughan for letting Joint be a little part of it through the years. Every interaction with you and your Pac-12 team was top-notch and every project was fun, challenging and creatively fulfilling. The Pac-12 was lucky to have you and now I'm sure the Sharks feel the same! Trixy and I look forward to following you along this next chapter.. no doubt it's going to be another great one!
It was a complete honor to work along side you and get to know you! You’ve don’t nothing but positively impact everyone you’ve come in contact with and student-athletes throughout the country Thank you for being such a wonderful colleague and mentor! Excited to follow your journey! The Sharks have a new fan in Tucson!
Grateful as a fan of the PAC-12 for all you did. Sad for how it all has gone but a bright future ahead for the Sharks and you.
You continue to shine your light on everything around you. So grateful to have spent these years working together, and excited to see you work your magic with the Sharks!
What an amazing run Heather! The things you championed at PAC-12 and amount of people you lifted up along the way is remarkable. The Sharks just acquired one of the best leaders in the industry.
Congratulations on your new position with the San Jose Sharks you will be fantastic addutiin to their team.
It was an amazing ride that came to an end all too fast
Congratulations on all that you’ve accomplished and best of luck on the next part of the journey! Hockey is an incredible community to be part of!
Marketing Strategy | Sports Business | Event Production | Brand Management
1moIt was a joy, an honor and a dream to be part of your incredible team! My fondest memories will always be at the Pac. A special time with the most remarkable people. Congrats on an amazing run, HV! You embody the term “magic-maker,” excited to see your new journey!!!