Jen Kling’s Post

In today's globalized business world, brands are constantly searching for their place, trying to stand out from the competition. There are many ways to discover a unique brand identity, and challengeer brands' strategies can provide inspiration. Challenger brands are brands that boldly stand up to dominant market players, guided by innovation and authenticity. They use a variety of methods to shape relationships with consumers: 1️⃣ Pioneering approach: Focusing on authentic consumer needs, openness to innovation and deep customer value. 2️⃣ Culture of Authenticity: Building strong relationships through transparency, high business ethics and community involvement. 3️⃣ Human Values: Emphasizing the human side of business, from relationships to values. Every brand, regardless of size or industry, has the potential to find its identity and define its place in the market mosaic. The key is to listen to consumer needs, be bold in your actions and be authentic in your communications. If your brand is in search of its unique voice, don't be afraid to draw inspiration from a variety of sources. After all, brand identity is not a one-time choice, but an ongoing process of discovery and adaptation. 🚀🌟 #brandidentity #challengerbrands #clawrock #polishsoftwarehouse

“BRANDS” In the intricate tapestry of brands, recognize that our uniqueness is our greatest asset. Embrace the journey of self-discovery within the construct of branding, understanding that we are destined to carve our own distinct path. Just as stars differ in their brilliance, so do brands in their essence. Cherish the authenticity that sets us apart, for it is the key to unlocking unparalleled success. Comparison dims our light; instead, let inspiration fuel innovation. Strive not for equality with others, but for the mastery of our own narrative. In the grand symphony of brands, may our melody resonate, leaving an indelible mark that distinguishes us in the ever-evolving landscape.

There are three basic types of brands and they are Corporate Brands, Product (or Service) Brands and Personal Brands. Many people think that personal brands pertain only to celebrities and public figures; Musicians, Athletes, Politicians, Actors, Leaders, and so on. However, every single human being is a brand, it is either you are consciously harnessing it or you are not aware and are at the mercy of public opinions. Every person is created uniquely and no two persons are the same, not even a set of twin; walk in that awareness and start building your personal brand. The term ‘brand’ is often associated with identity, uniqueness, perception, and a lot more, but here is a definition that wraps everything up in a simply profound way: ‘A brand is a product plus its values and association’ - Helen Edward and Derek Day (Authors of Creating Passion Brands) This definition encapsulates every other thing in just three keywords: product (or service), values and associations. Your Co-Traveler Mister Maple

We love that more companies and brands are taking note of the importance of empathetic relationships with consumers! Gone are the days of one-sided, transactional only-based interactions, as consumers expect more from the brands they engage with! Can't wait to see this report! If you haven't read our latest article on Consumer Empathy for Brands, you can find it here - How Consumers Empathize with Brands: https://lnkd.in/gBzidiP9 Developing close, empathetic relationships with consumers is now table stakes for success - and here's why - Why Empathy is Important: https://lnkd.in/gFkHKfRv

In the stormy seas of uncertainty, branding becomes the guiding North Star, providing reassurance and a sense of direction. Let's explore how navigating through times of crisis isn't just about survival but an opportunity to showcase the true colours of your brand. Steadfast Presence, the Lighthouse in the Storm: During turbulent times, your brand is the lighthouse that stands tall, offering a beacon of stability. Consistent communication, transparent messaging, and a genuine presence help your audience feel anchored amid uncertainty. Adaptability, the Chameleon in the Chaos: Crises bring change, and your brand must adapt like a chameleon changing its colours. Whether it's altering marketing strategies, adjusting tone, or even pivoting your offerings, being adaptable showcases resilience and an understanding of your audience's evolving needs. Community Engagement, the Helping Hand: In times of crisis, your brand has an opportunity to be more than just a business. It can become a helping hand, contributing positively to the community. Whether it's through charitable initiatives, providing support, or sharing valuable resources, your brand can be a force for good. Authenticity, the True North: Amidst uncertainty, authenticity becomes your brand's true north. Being genuine in your communication, acknowledging challenges, and showcasing the human side of your brand builds trust. Authenticity is the language that resonates, especially during times of crisis. When the storm clouds gather, your brand is not just a bystander; it's a participant in the narrative of resilience. Questions about navigating your brand through a crisis? Feel free to share them in the comments below! ⚓🌪️ #BrandingResilience #NavigatingThroughCrisis #AskUsAnything

Let's talk about the fascinating world of branding, but this time, let's shift our gaze to the East. 🌏 In the West, we've long cherished the power of individualism and uniqueness. We've built brands around personal stories, lifestyles, and aspirations. It's about 'me' - the customer. But when we journey into Asia, we enter a realm where 'we' holds equal significance. Asian branding often revolves around community, tradition, and collective values. It's about 'us.' Family, heritage, and shared experiences shape these brands. The individual is still vital, but they are seen through the lens of the collective. Now, as a brand strategist, what can we learn from this duality? It's the art of balancing 'me' and 'we.' A brand needs a distinct personality, but it should also resonate with the community it serves. Let's remember, that the beauty of branding lies in its ability to connect, no matter where you are on the map. So, here's to the art of crafting stories that speak to both the individual and the collective. 🥂 #Branding #EastMeetsWest #MarketingMagic

If you think you’ve heard every “your brand is a…” metaphor, here’s a new one. Brands today are like constellations in a vast digital sky. Some stars flicker and fade, while others blaze with purpose, clarity, and authenticity. A wavering brand message dims its light. As people, we are drawn to brighter lights,  seek constellations, and potential customers can be lost in the darkness. When I founded Trust Deep Brand Consulting, I was driven by a clear purpose: to strengthen  a brand’s connection to its core audience  through more effective communication. It's not just about adding another star; it's about becoming luminous constellations that communicate their essence effectively. How does your brand shine in the digital cosmos?

🚀 Elevate Your Brand to Global Excellence 🌐 In the dynamic landscape of today's global market, crafting a brand that resonates internationally is the key to success. Let's explore the art of creating a brand with a penetrative impact, marrying simplicity with substance. 🔍 **Penetrative Precision:** Precision is the compass in the global marketplace. Define your brand with clarity, ensuring your message is easily understood across diverse cultures and languages. Simplicity is your ally, making your brand a universal language. 🌍 **Global Standard, Local Charm:** Achieve a global standard while preserving the charm of local relevance. Blend cultural nuances into your brand narrative, making it relatable on a personal level. Remember, authenticity knows no borders. 🚀 **Facts That Speak Louder Than Words:** Back your brand with compelling facts. Whether it's your sustainable practices, innovation milestones, or customer success stories, let these be the pillars that support your brand's global credibility. 🌈 **Stand Out in the Global Symphony:** Dare to be different. Embrace innovation and creativity to set your brand apart. Think beyond borders, and let your uniqueness shine. A memorable brand is one that stands out even in the global symphony. 🛤️ **Strategic Alliances for Global Impact:** Forge strategic alliances with like-minded global players. Collaborate for shared success and amplify your reach. A network of allies can propel your brand to new heights on the global stage. 📈 **Data-Driven Agility:** Stay ahead by leveraging data insights. Monitor market trends, consumer behavior, and adapt swiftly. Agility is the secret sauce to remaining relevant and competitive in the ever-evolving global marketplace. Remember, a global brand isn't just a product or service; it's an experience that transcends boundaries. Craft your brand story with precision, infuse it with authenticity, and let it resonate globally. The world is waiting for the next global standard – make it yours! 💼🚀 #GlobalBrand #BrandExcellence #BusinessInnovation

Next week, we'll be releasing our report 'Human Connection: The Beating Heart of Resilient Brands'. It's a deep dive into a subject very close to our hearts, and an area that is being overlooked at a time when it's more important than ever before. Our report explores the nature of the relationships built between brands and people, and just how integral those are to making brands robust. In moments of economic turmoil, as we're experiencing now, those connections are what help the strong to survive. We dig into the mechanics of the relationship, how best to understand the needs of customers, and how to build mutually beneficial relationships that serve brand and human. Authentic connections are more important now than ever before, and knowing how to forge them in this changing landscape is the lighthouse that will guide your brand. Read more on why this subject, why now and why it matters: #brandbuilding #humanconnection #brandlove #brandloyalty #creativeagency #industryreport #brandconsultancy #pioneeringspirit

Ever wondered how brands become cultural phenomena? Apple, Fenty Beauty, Pyer Moss, and Patagonia, all the same, how Sway? Swipe through these 12 + 1 bonus slides for a breakdown. Cultural Strategy isn’t just a business tactic; it’s about embedding your brand into the very fabric of society, influencing lifestyles, and reshaping norms. This carousel takes you on a journey through the art of Cultural Strategy. See how it can transform your brand from just a name into a cultural icon. Let's get into this journey with you and redefine the essence of branding. I too read 3000 books a year. Just like Katt. This post is inspired by Douglas B Holt's book "The Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands" #CulturalStrategy #BrandTransformation #InnovateAndInspire