When In Rome... Thought...well...apparently a lot of people and every brand under the sun. The below screenshot of just a small assortment of the brands chiming in makes me think perhaps the wheels are indeed off. This is not cultural relevance. This is not being a part of the conversation. It's a check the box if we don't show up we're the only ones who didn't show up and what will happen if we don't show up kind of tactic that wreaks of same same conformity and fear of well, I don't know, fear of being considered not culturally dialed in? 😱 Jumping on the brandwagon* is not how to be relevant, interesting, clever, or part of culture. It is however a fast track to blending in with every other brand who felt they needed to play the game. Take a beat. Does this moment actually mean anything to your consumer? Is it in any way a part of what your brand is about? Brands want to be fun and pithy and exude personality, but when you look at the below, doesn't it seem like they're all...exactly the same? 🤔 In a world where trends fade fast, and there's a new meme a minute, pause and consider if the cost of not showing up outweighs the diminished return of showing up all the time, even when and especially when, it doesn't make any sense. *The brandwagon: this term is one of my own pun-loving imagination, it is not real, please use responsibly.
10000 percent true. Loved this take on the death spiral of a TT trend https://shorturl.at/kRT25
I’d be curious to see how much of these tactics come from not knowing how to communicate to the target audience on a constantly shifting platform like X or a platform that hasn’t the traction yet like threads.
There's a personal branding version on Linkedin, when suddenly our feeds are full of the same idea posted by multiple people, all shared as if it's a unique thought. I find the copycat thinking lame - don't know if I'm too sensitive to it or anyone else feels the same. Will call it "personal brandwangoning" now in honor of your new term.
Love *Brandwagon!! haha But just on moment marketing - I feel these are the low-cost, low-effort social activations that help brands keep up appearances! While some might be silly as a sock and make no sense, some are harmless trends to jump on that seem to be paying off.
Check the average age of the community manager first 🤷♂️
This is our future if we let generative AI run things. 😂
Brandwagon is a fantastic phrase. Kudos.
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11moInquiring minds need to know what the average consumer thinks of this stuff, because the cynical marketer in me has many (not positive) opinions 🫢