Spent an amazing few days in #Whistler with some incredible teams and individuals from the #sponsorship marketing community for SponsorshipX at Crankworx! The theme for this year was: The Future of Brand Champions. The Calgary Stampede was represented by myself and my team member Bobby Widdifield where we took part in educational key notes, game changing strategy sessions and inspiring networking activities! Some key takeaways that stood out to me - Heather Odendaal shared ways to leverage events to forge lasting and impactful connections. 1. Gather and connect attendees prior to the event 2. Stick to your objective 3. Break up continuous groups to encourage networking 4. Focus on post event engagement to give consumers a sense of belonging from beginning to end. - Focus on community and brand connection: "Inspire action through emotion" (tentree) - Leverage the power of partnerships by enhancing brand advocacy. Advocates can be consumers, influencers, employees and category enthusiasts that tie directly to your product. Big thanks to Mark Harrison and his team for yet another successful and inspiring event!
-
-
-
-
-
+1
It was amazing to meet you Hillary! Thanks for sharing takeaways from my gondola talk 🚠
Great to meet you Hilary! I enjoyed the morning bike ride.
Great to have you join us, Hillary Cooling!
Great to meet you Hillary!
Head of Global Sales (Brands) @ KORE | Sponsorship Management
1moIt was awesome hanging with you and the team, Hillary! Hope the trip back wasn't too painful and that we connect sooner than later!