Co-founder & CEO @ Mediavine | Programmatic Advertising Pioneer | Ad Tech | SEO | First-party Data | Digital Advertising | Website Monetization | Full-Service Ad Management For Content Creators
We’ve been working since 2020 to combat the inequities diverse creators often face when monetizing their sites and formally launched our programmatic marketplace, Uplift by Mediavine, last year. Brands want to reach these audiences, and we have the scale they need to do so. But the process of certification for diverse creators, which enables them to receive these brand budgets more readily, is costly and can be time-consuming, so we knew we needed a solution. Our partnership with Sertify will change the way diverse creators are certified, unlocking greater opportunities for our diverse creator community and the programmatic industry at large. And the benefits don’t stop there. This partnership also empowers brands and advertisers to invest confidently in diverse voices, knowing they’re supporting authentic content that resonates with diverse audiences. Together, we’re breaking barriers and shaping a more inclusive future for programmatic advertising. We’d like to hear from you — what are the barriers you face when it comes to achieving your diversity goals? Read more about our partnership here: https://lnkd.in/earYGNR7
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4moHow would a diverse publisher know they are receiving this spend versus the general advertising spend?