PREDICTION: FILM, TELEVISION, GAMING
Not jumping on the bandwagon of talking about layoffs but, I will address the aftermath.
Given the sheer level of talent that is on the market searching for employment, I foresee a huge opportunity for independent teams and individuals to leverage their skills to create the future of these industries.
With the inclusion of AI, not the thieving kind, but the kind that speeds up workflows, I see a world in which individual creators and teams can leverage cost/benefits against RFPs to gain an exponential gain on ROI. After all, those years in the trenches going through school and working have to account for something, so why not change the game?
Studios and companies want a return for their investors but, fight tooth and nail to make the best product against enormous competitors within niche markets. All the while, these same companies ignore the creativity of the people making the product, so why not take that commodity away from them and make them pay a HUGE premium for the end product? Not the "Productivity" of making the product as an employee, but the actual end result.
It took creators such as Gary Vaynerchuk and Jimmy Donaldson 7+ years of trial and error to gain notoriety and that was in completely unknown social media territory. With film, game, and television production, the secret sauce are the skills learned to get the job done.
If like minded teams unite or individual creators take action, who can stop you???
YOU ESSENTIALLY ARE THE "PLUG"
CHANGE THE GAME
GO MAKE SOMETHING!!!!
AND CHARGE A PREMIUM 🤪🤪🤪
Outside Account Executive at iHeartMedia.
1moIt's sad seeing what's happening to the studios. The creatives aren't able to be risk takers anymore. Not everything can be broken down to an algorithm. If these studio heads wanted to be really successful, they'd look to the past to see what it was that made them work. The answer most of the time, was taking creative risks...not worrying about if everyone likes something. I want to see less content that's the same kind of thing. I want to see people taking risks. This is just a massive example of playing it safe, and hurting the industry.