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Just as sports managers continuously optimize their team’s performance, we must do the same with our security tools and strategies. Understanding Cyber ROI means evaluating our investments not just by their individual performance but by how they reduce risk and contribute to our overall security posture in the aggregate. Pellonium’s value-centric approach to cybersecurity enables security leaders and teams to answer a very fundamental question: What value am I getting from this investment? #cybersecurity #roi #pellonium

I’ve always been fascinated by the world of sports management and statistics. Behind what fans and viewers see, there is a continuous process of asset optimization, performance evaluation, and strategic planning, all tightly aligned with the primary goal of winning games and championships. The same principles apply to cybersecurity. Just as sports managers continuously optimize their team’s performance, we must do the same with our security tools and strategies. Understanding Cyber ROI means evaluating our investments not just by their individual performance but by how they reduce risk and contribute to our overall security posture in the aggregate. Learn more about how Pellonium is providing a value-centric approach to cybersecurity that enables security leaders to answer a very fundamental question: What value am I getting from this investment? #cybersecurity #roi #pellonium

Cyber CMO Confidential: We're excited to unveil our new segment, Cyber CMO Confidential, with Charles Gold, Chief Marketing Officer at ThreatConnect. This segment offers an inside look at the world of cybersecurity CMOs, featuring candid interviews with industry leaders who share their unique perspectives and insights. The co hosts and Charles dig into the challenges CMOs face in the fast-paced cybersecurity landscape and dissect the strategic decisions that drive success. Whether you're a new marketer or an aspiring CMO, Cyber CMO Confidential will provide inside knowledge straight from the experts. Tune in and discover what’s really happening in the C-suite! #cyber #cybersecurity #cybersecurityjobs #management #informationsecurity #cyberjobs #innovation #technology

Cyber CMO Confidential: We're excited to unveil our new segment, Cyber CMO Confidential, with Charles Gold, Chief Marketing Officer at ThreatConnect. This segment offers an inside look at the world of cybersecurity CMOs, featuring candid interviews with industry leaders who share their unique perspectives and insights. The co hosts and Charles dig into the challenges CMOs face in the fast-paced cybersecurity landscape and dissect the strategic decisions that drive success. Whether you're a new marketer or an aspiring CMO, Cyber CMO Confidential will provide inside knowledge straight from the experts. Tune in and discover what’s really happening in the C-suite! #cyber #cybersecurity #cybersecurityjobs #management #innovation #cyberjobs #informationsecurity #technology

While WatchGuard is keen on racing to the finish line at the Paris Olympics, don’t miss this essential blog on how to safeguard cybersecurity for sports organisations during major events! With cyber threats evolving, protecting sensitive data and systems is more crucial than ever. ️⚽🎯 Dive into top strategies and tips to ensure your organisation stays secure. https://wgrd.tech/3WtcDGc #Cybersecurity #Olympics2024 #Paris2024 #Cybersecurity

𝐋𝐃𝐄 : Cyber Defense Line in Professional Sports In this episode, host • Robert Field explored the intersection of cybersecurity and professional sports. The discussion offered a deep dive into how sports organizations are ramping up their digital defense to safeguard their operations and reputations in a technology-driven world. Experts from notable sports franchises shared their perspectives on the evolving landscape of cyber and physical security. 🔍 𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐄𝐩𝐢𝐬𝐨𝐝𝐞: ·        Sports organizations are increasingly merging their physical security operations with sophisticated cybersecurity measures to comprehensively address potential threats. ·        The panel emphasized the critical role of ongoing staff training to ensure everyone is equipped to effectively recognize and respond to potential security breaches. ·        It was highlighted that physical security systems are now being integrated with advanced IT solutions to create a seamless security protocol across venues. ·        A significant move towards collaboration among different departments within sports teams helps in understanding and implementing security measures more effectively. ·        Cybersecurity's rising priority within sports means teams must stay ahead with the latest technologies and strategies to mitigate risks. 💃𝗙𝘂𝗻 𝗙𝗮𝗰𝘁:🕺 The Detroit Pistons' IT strategy includes using innovative AI tools to personalize fan experiences during games. 💡𝗘𝘅𝗽𝗲𝗿𝘁 𝗔𝗱𝘃𝗶𝗰𝗲: 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Jack T. highlighted how cybersecurity isn't just an IT issue but a cross-departmental concern that requires understanding and cooperation across all units to effectively secure the organization. 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐫𝐞𝐩𝐚𝐫𝐞𝐝𝐧𝐞𝐬𝐬: Okpara Young emphasized the non-stop nature of security measures in sports, stressing the need for ongoing education and readiness to tackle unexpected cybersecurity challenges. 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐲𝐛𝐞𝐫 𝐚𝐧𝐝 𝐏𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲: Raymond Johnson discussed the integration of his law enforcement background into managing both cyber and physical security, emphasizing the need for a unified approach to protecting assets and ensuring fan safety. Surprise guest 𝐏𝐚𝐮𝐥 𝐑𝐚𝐩𝐢𝐞𝐫, VP of IT for the Detroit Pistons, shared insights into the community impact and the behind-the-scenes roles in sports, illustrating how cybersecurity is not just about protection but also about enabling the broader mission of sports teams to engage and inspire communities. Viewers will gain an understanding of the complex challenges faced by IT leaders in professional sports, the importance of comprehensive security frameworks, and the innovative strategies being employed to protect against cyber threats in high-profile environments. https://lnkd.in/ehfSp2n2 #cybersecurity #digitaltransformation #professionalsports

This week, hosts Gianna Whitver and Maria Velasquez are joined by Charles Gold, Chief Marketing Officer at ThreatConnect! This exciting segment dives deep into the world of #cybersecurity CMOs, bringing you candid interviews with industry #leaders who share their unique insights and experiences. From the #challenges they face in the fast-paced cybersecurity landscape to the strategic decisions that drive #success, we're uncovering what it really takes to thrive in the #Csuite. https://lnkd.in/e7J7C-Bs

You cannot scale a cybersecurity business without building thought leadership.  (Ready this post to know why) Becoming a thought leader is more than just a status—it’s a strategic necessity. When you share informational and experience-driven insights as a cybersecurity founder,  you’ll always be on top of your customer’s mind. Why does this matter to you? ↳ When you share knowledgeable insights, you’re seen as an authority.  Clients and peers start trusting your expertise. Are you ready to be seen as an industry leader? ↳ Whether it’s through articles, social media, or speaking engagements, begin to voice your unique perspectives on cybersecurity topics. Not only does this enhance your profile, but it also deeply engages your audience. ↳Consistency is key. Regularly contribute to discussions and publish insightful content to stay relevant and top-of-mind. Building thought leadership isn't just about getting your name out there—it's about shaping the conversation in your industry and driving it forward. Start sharing your insights today with your potential audience.  It will be the best decision you make for your long-term growth. #BCMO #thoughtleadership #cybersecurity ---------------------------------------------------------------------------------  Follow me and tap the 🔔 for insightful content on cybersecurity marketing. Hey. I am Bhuvanesh, a fractional CMO for cybersecurity companies. If you’re looking to scale your cybersecurity startup with ROI-driven strategies, let’s get on a call.

You cannot scale a cybersecurity business without building thought leadership.  (Ready this post to know why) Becoming a thought leader is more than just a status—it’s a strategic necessity. When you share informational and experience-driven insights as a cybersecurity founder,  you’ll always be on top of your customer’s mind. Why does this matter to you? ↳ When you share knowledgeable insights, you’re seen as an authority.  Clients and peers start trusting your expertise. Are you ready to be seen as an industry leader? ↳ Whether it’s through articles, social media, or speaking engagements, begin to voice your unique perspectives on cybersecurity topics. Not only does this enhance your profile, but it also deeply engages your audience. ↳Consistency is key. Regularly contribute to discussions and publish insightful content to stay relevant and top-of-mind. Building thought leadership isn't just about getting your name out there—it's about shaping the conversation in your industry and driving it forward. Start sharing your insights today with your potential audience.  It will be the best decision you make for your long-term growth. #BCMO #thoughtleadership #cybersecurity —---------------------------------------------------------------------------------  Follow me and tap the 🔔 for insightful content on cybersecurity marketing. Hey. I am Bhuvanesh, a fractional CMO for cybersecurity companies. If you’re looking to scale your cybersecurity startup with ROI-driven strategies, let’s get on a call. 

Decoding Cyber Marketing with Illumio’s CMO, Gautam Mahendru: Today, the one and only Gautam Mahendru, CMO at Illumio, joins Maria and Gianna!. In this episode, we crack open Gautam's playbook as he shares his insights and guides us through the complexities of marketing in cybersecurity. We'll explore everything from Gautam's unique journey from engineering roots to the pinnacle of marketing leadership to the intricate details of cybersecurity purchasing behaviors—including team compositions and vendor selection tactics. So, grab your pens and paper, or your digital notebooks if you fancy, and get ready to take some CMO notes! #cyber #cybersecurity #cybersecurityjobs #innovation #cyberjobs #management #technology