Hong Kong Maxim's Group’s Post

💹🏪 The big bucks ☕💲 💡 Starbucks Vietnam celebrated its 10-year journey in the country with the grand opening of the 100th store in Lotte Mall West Lake Hanoi on Saturday. 📌 Located in a new entertainment and shopping complex in Hanoi, the 100th store is designed to pay homage to the beautiful natural environment through a selected blue accent colour and a warm material palette. 🚦In February 2013, Starbucks marked its footprint in Vietnam by opening its first store in Ho Chi Minh City. Since then, it has steadily expanded its presence and now operates in nine cities and provinces across the country. 📊 According to an August report by iPOS.vn on Vietnam's F&B market in the first six months of 2023, the market displayed strong volatility, with most businesses either witnessing a decrease in revenue or maintaining similar figures compared to the same period the previous year. However, many businesses remain optimistic about a market turnaround. ⁉️ A survey of 200 restaurant and cafe owners indicated that 40.1% of F&B businesses anticipate positive signals in business activities in the second half of 2023. This shows, despite certain challenges, Vietnam is still regarded as a "fertile land" for international brands in the F&B sector. https://lnkd.in/gZqVyt3g

📢NEWS📢 Australia and Korea have vastly different cafe cultures. In Korea, cafes play a central role not only in coffee but also in culture, serving as a hub for social gatherings, work, study and relaxation. While in Australia, cafes are a place to drink coffee rather than a place to spend hours at. Many Australians visit their smaller, local boutique stores in their neighbourhood where they find a sense of community. Bigger franchise cafes often offer more expensive coffees than local cafes, primarily due to their attractive interior designs. For Koreans who view cafes as places to spend time, this pricing seems reasonable. However, Australians, who prefer building rapport with their local baristas and frequently enjoy coffee, find franchise coffee prices unnecessarily high. This contrast is evident as, by the end of 2023, Korea had 1,893 Starbucks outlets, ranking as the fourth-largest Starbucks market globally. In contrast, Australia and Italy, both renowned for their coffee history, only had 71 and 36 Starbucks outlets, respectively. Read more about Korean coffee culture below 👇: https://lnkd.in/gc35AW2D #coffee #starbucks #koreanstarbucks 🇦🇺🇰🇷 AKBC has an Food and Beverage sub-committee. If you are interested in joining the sub-committee, please contact us at [email protected] 🇦🇺🇰🇷

Episode 5 of 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐢𝐭𝐞𝐬: Presenting to you Starbucks Your go-to option will always remain Starbucks India when you want to drink coffee and share a picture of it on your socials! 📲 𝗧𝗮𝗴𝗹𝗶𝗻𝗲: Inspiring and Nurturing the Human Spirit – One Person, One Cup, and One Neighborhood at a Time 𝗖𝗼𝗹𝗼𝘂𝗿 𝗧𝗵𝗲𝗼𝗿𝘆: Green, White - 🟢: Associated with nature and coffee plants - ⚪️: To reflect the iconic status of the brand 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: - The concept of the ‘𝙏𝙝𝙞𝙧𝙙 𝙋𝙡𝙖𝙘𝙚’: A place to visit between your two primary locations - 1) your workplace and 2) your residence. 𝗨𝗦𝗣: - Writing customers name on the cup ( strategically wrong ) and calling their names to pick up the orders 𝗣𝗼𝗶𝗻𝘁𝘀 𝗼𝗳 𝗣𝗮𝗿𝗶𝘁𝘆: - Broad menu - Uniform premium experience 𝗣𝗼𝗶𝗻𝘁𝘀 𝗼𝗳 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲: 𝙃𝙞𝙜𝙝 𝙌𝙪𝙖𝙡𝙞𝙩𝙮 𝘽𝙚𝙖𝙣𝙨 : - Starbucks sources high-quality coffee beans through direct relationships with #coffee farmers worldwide. - These beans are then distributed to each store. 𝙋𝙧𝙚𝙢𝙞𝙪𝙢 𝘽𝙧𝙖𝙣𝙙 𝙄𝙢𝙖𝙜𝙚 : - Starbucks has cultivated a #premium brand image associated with - Quality 👑, sophistication ✨, and status💎, setting it apart from other coffee chains. 𝗙𝘂𝗻 𝗙𝗮𝗰𝘁: - Starbucks has a record of opening a new store every 𝟷𝟻 𝚑𝚘𝚞𝚛𝚜 on average in #china - Starbucks employees are asked not to wear strong perfumes or fragrances because they can interfere with the coffee's aroma. 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: How often do you order Starbucks for home or office delivery? Is it less than five times, or not at all Because you prefer to visit in person for the full experience, rather than just a coffee right? For Starbucks, it's more than just the coffee! ☕️ Starbucks Vietnam Starbucks On the Go Starbucks Alumni Community #starbucks #strategicbites #newseries #episode5 #funfact

We all know Starbucks. They're a global giant in over 80 countries. In US there are 16,300 stores, literarily everywhere you can get Starbucks. But, not Australia. What went wrong? In Australia, now just left about 60+ stores and majorly served tourist areas A major difference Australians love coffee, Australia's coffee culture is built on a love for espresso, brought by Italian immigrants. It's a slower, more hands-on brewing process compared to Starbucks' approach. The Lesson Learned: ↘ Starbucks missed the mark by not considering Australia's existing coffee culture. ↘ Starbucks' Australian stumble reminds us that global success requires understanding local preferences. "Glocalization" is needed now. A "one-size-fits-all" approach just won't work when it comes to coffee (or anything else). P.S. What's your favorite Starbucks drink? Mine is Matcha Latte. Share your go-to order in the comments. P.S.S. Meetings don't have to be boring. This pic is a cool spot of "Starbucks Meeting Room" I found in Bali that's perfect for coffee catch-ups. Who wants a recommendation in the comments? ☕️ #globalaccelerator #linkedin #starbucks #globalbusiness

Starbucks, the global coffee giant, recently inaugurated a new store in Varanasi, a Tier 2 city of Uttar Pradesh. There was one question on everyone's mind: Would people in Tier 2 cities be willing to pay more for Starbucks coffee? Well, the scene outside the newly opened store spoke volumes! But why the overwhelming response? Maybe the BOGO (Buy One Get One) deal tempted customers with a limited-time offer. Or maybe it was the excitement of a top-tier chain coming to Varanasi, adding to the city's charm. 💡 But, there could be another reason that's interesting hiding somewhere. One thing is crystal clear - the people of Varanasi are more than willing to indulge in the premium experience offered by Starbucks. And it's not just the initial launch frenzy; Starbucks' strategic positioning ensures a steady stream of returning customers. Starbucks knows how to keep people coming back for more. >> “Third Place” Concept: Focus on the overall experience you are providing to the customers. >> Personalization Matters:  The name on the cup customization adds a personal touch to the experience. >> Gamification Drives Loyalty:  The My Starbucks Rewards program incentivizes repeat visits and menu exploration. >> Social Media Savvy is Essential:  Starbucks leverages Instagram with seasonal content, collaborations, and trendy offerings, keeping the brand relevant to local tastes. #marketing

“Cakap Melayu je la”, action of Starbucks’ staff insisting customer to speak in Malay; netizens fume #latest #vanakkammalaysia #CakapMelayujela #action #Starbucks #staff #insisting #customer #speak #Malay #netizens #fume #trendingnewsmalaysia #malaysiatamilnews #fyp #vmnews #foryoupage

Agree or not holding a Starbucks coffee and working sounds cool 😎 Isn't it? That's what the Starbucks agenda is ☕ Do you know the psychology behind it ? 🤔 ➡️We can make coffee at home too but what starbucks do is showcase visuals of people holding their iconic coffee cups while engaged in activities like working, socializing, or relaxing. ➡️This imagery reinforces the idea of Starbucks coffee as a part of everyday life, enhancing productivity, enjoyment, or social interaction. ➡️There are some basic core principles behind the Starbucks marketing strategy that nearly any brand can borrow and implement ➡️Replicating the entire Starbucks marketing strategy is nearly impossible for brands with low budgets. ➡️However, learning and implementing the core principles and the idea behind the Starbucks marketing strategy can benefit even startups. ➡️By knowing exactly who its target audience is at any point and catering to a specific set of people, Starbucks has been able to stand apart from its competitors like Costa and Cafe Coffee Day. ➡️Being a premium coffee brand, Starbucks has most of its customers belonging to the upper economic segment. It targets youngsters and people who seek a peaceful space to drink coffee. Its high-end customers fall in the 22-50 age group, both male and female. #working #starbucks #worklife #brand

Did you know Starbucks completely failed in Australia? It's crazy to think about such a huge company failing on an entire market, however, it did happen But... How could they fail? Australian consumers are very narrow with the way they like to drink coffee, and they like a certain vintage/artistic vibe to the cafeterias they go to Starbucks did not adapt to this buyer persona, needing a more artistic ambience, and so australians didn't buy their coffee They made a basic mistake in business, not doing proper research on the market and buyer persona to whom they were trying to sell What we can learn from this is to always go through the basic process of investigating our customer, and either decide wether our offer is not fit for them, or adapt our offer according to their specific needs So, salespeople, know your customers!

Talent Tip #28: Global Growth with Local Flavor   Just landed in the Philippines and, of course, my first stop was Starbucks in Tagaytay. It got me thinking about how global brands maintain consistency worldwide. As MSPs scale, ensuring a uniform customer and product experience becomes a challenge.   Observing Starbucks, I noticed they incorporate local flavors without compromising the global brand. The ‘Filipino’ touch in products and service is evident, yet the overall Starbucks experience remains true to its American roots.   The takeaway? When expanding your MSP to new states within the US or globally, think global but act local. Maintain a consistent brand while adapting to local tastes and consumer needs.   Do share your thoughts or observations on how brands have blended global vision with local essence.   #Talentpreneurship #TalentTips #Glocal #GlobalBusiness #LocalAdaptation #MSPGrowth #BrandConsistency

“Cakap Melayu je la”, action of Starbucks’ staff insisting customer to speak in Malay; netizens fume #latest #vanakkammalaysia #CakapMelayujela #action #Starbucks #staff #insisting #customer #speak #Malay #netizens #fume #trendingnewsmalaysia #malaysiatamilnews #fyp #vmnews #foryoupage