Hong Kong Maxim's Group’s Post

We’re proud to announce that Canned Wine Co. is now Butterfly Mark certified! 🦋 To earn this mark, we had to undergo a comprehensive assessment from Positive Luxury built on all areas of sustainability: Environment, Social, Governance and Innovation. This award is only given to those meeting higher and higher standards for people and nature. We achieved an overall rating of ‘70 - Good’, 40% above the certification standard. This is how we scored across all areas: ➡️ Environment | 🦋 59% total score ➡️ Social | 🦋 59% total score ➡️ Governance | 🦋 88% total score ➡️ Innovation | 🦋 89% total score This is a symbol that stands for progress, that we will never stop trying to improve and we are very proud to be apart of a global movement of Real Changemakers, transforming luxury for the good of all. Find out more and discover some of our highlight areas: https://lnkd.in/eQjQg8xU

Looking forward to sharing how value chain collaboration can drive private brand growth at www.africabig7.com this week. Private Brands - Why are these brands transforming innovation in a time of disruption? #AfricasBig7 Value Chain Solutions

How can technology transform your wine experience? How can innovation redefine retail and hospitality? Join us as we explore these questions with Nick, uncovering a smarter way to preserve, perform, and profit. #technologydesigner

Exciting news! 🌍 Our global expansion with EcoSPIRITS is gaining momentum, with more of our brands coming on board. By incorporating the principle of re-use, we're not only expanding our reach, but also demonstrating our commitment to sustainable practices. Stay tuned for more updates on our journey towards a circular economy. #EcoSPIRITS #CircularEconomy #SustainabilityLeadership

Props to Diageo for this one; a really great trial for the Baileys brand... I wonder what the consumer response to this will be? Some thoughts from a #design and #branding obsessed researcher below 👇 Making lightness to carry during travel the key benefit with #sustainability as the secondary benefit is a great route in. Unfortunately as much as we would love for sustainability to be a driver to purchase, for the majority, it's simply not. Though, hopefully there are communications on pack that tell the carbon reduction story too, as it's a strong one! Rooting this format change in a consumer benefit makes sense here, although will this continue to be a driver for purchase outside of the travel environment? And what about #taste? I know that it wouldn't taste any different, likely because I'm hyper aware of these communications due to my job and design experience... but does the aluminium implicitly say otherwise? I would hypothesise that it would certainly be intriguing and accepted by consumers however will people question the product comms for something creamy that sits in aluminium for a while? Yes we're used to RTD coffee drinks in an aluminium can, however that's drunk within hours of purchase, vs this which has a longer lifespan. Perhaps not, it potentially says that it's crisp, refreshing and creamy, bringing a glass of baileys on ice to the forefront of peoples mind! #delicious 😍 Overall, the world of material and format changes can be a difficult one to navigate and will likely require a behaviour and attitude shift from consumers. But these innovations are incredibly important for tackling many of the #carbonemissions and #sustainability issues we face, and seeing big leaders in the industry such as Diageo taking the plunge is amazing 🙌👏 I'd love to get my hands on one that's for sure! #insights #marketing #environment #travel #productinnovation #packaging #sustainablepackaging #innovation #aluminium

I think the 'bag in the box' concept is a big win across categories in the F & B space. It shows confidence in the Hospitality/ Food service space (or a really good level of confidence in you customer's frequency of use with a D2C model) it shows a good fresh shelf life, is more sustainable + should (in theory) result in a stronger sales / profitability strategy as it's focussed on pushing palletised, bulk stock. Brands who are nailing this are: - Zab's - Laylo - Morning Juice Co - AWSM Sauce Co - who I also like for their powder concentrates - sauce innovation, sustainability focussed through and through

The Power of Packaging in Global Travel Retail Packaging makes one brand stand out from another in all retail environments. Clearly, the quality of the product, the brand story, relevance to the consumer and price are also important, but when a shopper is standing in front of a shelf deciding which beverage alcohol brand to buy, superb packaging wins the day. The power of packaging is particularly important in the global travel retail channel, where there are some specific requirements because of the environment and travellers’ needs. My article fist published in the April 2023 edition of Global Drinks Intel explores the key ingredients required to pack a punch in the channel. For the full article please click on the link below – https://lnkd.in/ecfuE3tc #dutyfree #travelretail #spiritsindustry #drinksindustry #retailmarketing

Corona beer being named as the #1 most valuable and fastest growing beer brand by Brand Finance in their 2024 global 500 ranking is a significant achievement for AB InBev. This recognition means that Corona beer has excelled in terms of brand value and growth, surpassing other beer brands in the market. So,someone might ask how does this help AB InBev and the market as a whole? Well, let's break it down. Firstly, being the most valuable beer brand means that Corona has a strong brand image and customer loyalty. People recognize and trust the brand, which translates into higher sales and market share for AB InBev. Furthermore, being the fastest growing beer brand indicates that Corona is gaining popularity and attracting new customers. This growth can be attributed to various factors such as effective marketing campaigns, product innovation, and expanding into new markets. For example, Corona has successfully positioned itself as a refreshing and enjoyable beer to drink on a sunny beach or during outdoor activities. This has resonated with consumers and contributed to its rapid growth. Now, let me dive into the impact on the market as a whole. When a brand like Corona achieves such recognition, it sets a benchmark for other beer brands to aspire to. It creates healthy competition and encourages innovation within the industry. Other beer companies may try to emulate Corona's success by investing in their own marketing strategies, product development, and brand building. Additionally, this recognition can attract more customers to the overall beer market. When people see that a brand like Corona is highly valued and growing rapidly, they may be more inclined to explore other beer options as well. This can lead to increased sales for not only Corona but also other beer brands in the market.

While traveling to Zurich with Swiss International Air Lines this summer, I couldn’t help but notice several cleverly done (marketing/hospitality) tactics: ✅ Swiss chocolates were constantly served during the flight. Now, while it’s true that I love chocolate and I would always take this as a huge positive side, that’s not why I’m mentioning it… This is a great way of living up to the widely accepted fact that Switzerland is know for the highest quality and the most tasty chocolates. That was such a simple but clever way of place & product marketing consistency, building further strength of this assurance. Worth mentioning that, the moment we landed, we went straight to Läderach (Schweiz) AG to stock up ample of Swiss chocolate 🍫 ✅ When it was suggested in the flight menu that there’s coffee latte with oat milk, I was immediately positively surprised, and thought: “Wow, they have coffee with the plant based alternative on this flight!” Next moment I saw Oatly add in the magazine (picture below). Now, this is what capturing consumer’s need in the perfect potential consumption occasion is. Very cleverly done! Positive sentiments directly went to both the Swiss airline (for having oat coffee latte) and Oatly (for delivering on this need, and branding it in such a fun and truthful way) 💡 What’s your favorite branding/ads example of this summer? #placebranding #productbranding #marketing

 Maximizing Profitability through Local Sourcing In today's business landscape, sustainability isn't just a buzzword; it's a strategic imperative. As forward-thinking chefs, restaurateurs and food and beverage professionals, we have the unique opportunity to drive profitability while championing the use of local, sustainable products. Cost Efficiency: Local sourcing can often reduce transportation costs and lead to more competitive pricing, boosting your bottom line. Consumer Demand: Today’s consumers prioritize sustainability. Showcasing your commitment to local and sustainable products can attract a loyal customer base. Traveling consumers are also attracted to local sourcing. Eco-Friendly Branding: Incorporating sustainable practices into your brand identity can enhance your reputation and open new market opportunities. Community Engagement: Supporting local suppliers fosters community growth, strengthening your ties with the local economy. Long-Term Resilience: Sustainable practices can insulate your business from supply chain disruptions and environmental risks. #Sustainability #LocalSourcing #Profitability Feel free to customize and expand upon this topic to make it resonate with your personal experiences and insights.