House of Oddities’ Post

At House of Oddities we talk a lot about how ‘difference makes a difference’. In other words, how we can make better work if people from very different walks of life can unite and collaborate. It means fresh perspectives, geat ideas, and a kinder and friendlier world to live and work in too. Our client Oxfam have been embodying this idea since the Second World War. Its projects bring people together in solidarity to create a fairer world for all. So when they asked us to make their latest TVC – and their first hero brand campaign in almost a decade – we jumped at the chance. And we’re glad we did – because messages of unity and hope have never been more necessary than right now. Oxfam's own research by YouGov (2024) found that the UK is more divided than 10 years ago, and that this is holding us back from tackling key issues such as poverty and climate change. The poll found that over 78% of the 2,111 adults surveyed believe divisions in society are impacting progress on UK poverty, while over half (51%) agreed that divisions are affecting the progress on climate change. Now, after one of the most divisive general elections in recent history, feels like a good time for a reset. Our new ‘Just Us’ campaign premiered on Channel 4 last night in a unique slot that interrupted the News programme. It invites the audience to break down the ‘us’ vs ‘them’ narratives that are distracting the nation from tackling the big challenges - like poverty, spiralling inequality and climate change. ‘Just Us’ was written by House of Oddities Co-Founder and CCO Darren Smith and directed by me. It was co-created with Oxfam’s brilliant in-house team with legendary British trip hop artists Massive Attack providing the iconic ‘Teardrop’ for the soundtrack. We assembled one of the most diverse cast and production crews to deliver the campaign with the help of EP Mali Okoi-Obuli, producer Daniel Aremu, DOP Madeleine Penfold and agencies like Zebedee who are known for changing the way disability, visible difference, and gender are represented in the wider media. You can watch the hero film and read the full story from Campaign UK here: https://lnkd.in/esA8uh_k And find out how you can get involved with Oxfam here: https://lnkd.in/ehGkdk-N A huge thanks to everyone that helped bring this important piece of work to life 🖤 #channel4 #tvc #oxfam #newwork #equality