For the last 17 years, I’ve woken up early and left late to build the best company I could on an unmatched foundation of B2B data. But in the last 2 years the pace of change with AI has been faster than the 15 before it combined. How do you bring AI to the Go-to-Market motion - AI that’s not flash in the pan, AI that solves an end-to-end use case, AI that’s not just exactly what you can get from OpenAI or Anthropic or Gemini? That’s why we’ve had our engineering teams focused on making AI for GTM teams a reality. That’s why we built ZoomInfo Copilot, which was released today. In today's GTM environment, data by itself isn't enough. Modern sales is becoming a science. It's not enough to know who your buyer is — you need to know what they care about, exactly when they are in market, and what problems they’re facing right now. And this information is out there in the form of digital buying signals. We have more information than ever about our buyers, but there’s too much noise. We built ZoomInfo Copilot to change that — to push these insights directly to sellers, teeing up outreach for the best leads at exactly the right moment. Copilot turns ZoomInfo from a contact lookup tool into a platform that surfaces the key insights sellers need to take action against each day. Here’s the crazy thing about ZoomInfo Copilot. It predicted existing pipeline for nearly HALF of our 20K beta users. That means that 45% of the open opportunities in their CRM had Copilot signals telling them to engage. AI is only as good as the data it’s built on, and this is the first AI-powered solution for GTM built on real time data and signals. It’s the best product we’ve ever built. Learn more about Copilot here: https://lnkd.in/ek7z6uwS
As an existing client, how can I get in the beta?
Most folks don’t realize what a big deal this is going to be. Burried in every potential prospect and account detail are the keys to unlock meaningfully helping companies. These are too often lost because sellers today have so many responsibilities. When people can focus on helping people, while letting technology optimize matches, it’s a productivity driver like something we haven’t seen before.
Your dedication over the past 17 years is impressive. The rapid advancements in AI over the last couple of years have been transformative. Integrating AI into GTM strategies presents a complex challenge, as it’s not just about adopting technology but ensuring it delivers end-to-end solutions that genuinely add value. ZoomInfo Copilot addresses this challenge effectively by turning real-time data into actionable insights. This kind of AI integration is crucial in modern sales, where understanding buyer behavior and timing can significantly influence success. The beta results, mainly predicting nearly half of the pipeline opportunities, demonstrate the potential impact of well-implemented AI on sales processes.
I think that the company culture that you have managed to build is the most impressive. Every person I've interacted with at ZI is awesome. No wonder you guys have the success you do. Excited for the CoPilot
Henry Schuck Could I provide one recommendation that might serve the business well if your not already leveraging it? Consider building a relationship manager “senate” comprised of the top 15 performers (a couple from each segenent) meeting monthly with the Copilot product managers. We did this at Linkedin in 2016 to super charger the customer feedback loop and IC reps viewpoint into early development life cycles for upcoming roadmaps. You get better buy-in from your top reps, increased engagement in too account beta programs and of course higher ARR! Now the real work begins!
Henry Schuck - We use zoominfo extensively. And would love to have my teams get their hands on this beta. Given that we helped with Microsoft co-pilot release, we are thrilled at this. However, what I marvel the most about you is your humility. can't forget our coffee chat here in Coppell and how you came across...as simple yet powerful....hope the zoominfo co-pilot is the same - simple yet powerful :-)
Congrats Henry! Super excited to get in there and start using it!
SaaStr Annual 2024 is Sept 10-12 in SF Bay!! See You There!!
3moBoom!! Real World AI!