HUMAN’s Post

Make 2023 the LAST year you leave your ad spend unprotected. Invalid traffic may seem harmless, or just the cost of doing business, or it may even be one of those things you always felt too busy to investigate? Devon Dalton is here to explain the difference between basic, easily-blocked bots, and the more sophisticated, money-draining invalid traffic that Lunio is designed to combat! #InvalidTraffic #PPC #PerformanceMarketing

Is your mobile betting campaign secure from invalid traffic? Mathew Ratty, our CEO, explains to Mobile News how AI bots inflate impressions and waste resources. Learn how to protect your campaigns and improve ROI. https://lnkd.in/gg4y6Q4G #SportsBetting #AdFraud #InvalidTraffic

Exciting News in the World of Ad Tech! 🚀 From "BOT or NOT" to a $1.5 Billion Valuation – White Ops' journey is nothing short of legendary! As Chairman, I witnessed the transformation firsthand, tackling ad fraud with innovation and industry collaboration. We created a fictional bot ring, Black Ops, and orchestrated the takedown of the notorious 3Ve, leading to a global coalition triumph. Now, as Human, our success speaks volumes. Dive into the gripping story – Download the FREE case study here: https://lnkd.in/g-r4mET7 🌐  #AdTech #WhiteOpsJourney #InnovationInAction #DownloadNow

Is your mobile betting campaign secure from invalid traffic? Mathew Ratty, our CEO, explains to Mobile News how AI bots inflate impressions and waste resources. Learn how to protect your campaigns and improve ROI. https://lnkd.in/gz7yB2dJ #SportsBetting #AdFraud #InvalidTraffic

CTV is a massive opportunity that our entire industry wants to capitalize on. I'm most curious about who is going to make a real impact, earning the prize while putting their money where their mouth is. When U of Digital asked me to weigh in, it was easy to be proud of the work OpenX is doing. "That’s why OpenX recently eliminated all resellers from our CTV inventory pool and re-categorize all non-TV content. Additionally, we supply buyers with the content that’s in the bundle IDs as well as report back log-level data. By doing this work to maintain a fair and transparent value exchange, all components of the ecosystem benefit." https://lnkd.in/gp8s9t2T

If you missed it yesterday: the #Commission also released the remarks by Vice-President #Vestager and Commissioner #Breton on #Alphabet, #Apple and #Meta #DMA investigations. #competition #competitionlaw #digitalmarkets #gatekeepers #onlineplatforms #digitaleconomy #technology

It's alarming how fast a live sports event can be pirated and streamed illicitly, draining potential revenue and devaluing exclusive rights. For teams and networks, this isn't just about numbers; it's about preserving the sanctity of the game. At Redflag AI, we're combining state-of-the-art tech with a passion for sports to put an end to this. Preserve the sanctity of your content. Secure your slot for a call now and reclaim your revenue. https://www.redflagai.co/ #contentprotection #antipiracy #brandprotection #digitalrights

❓What’s taking so long with SKAN 4? ❓What should advertisers do about Privacy Manifests? ❓What is realistic timing on a Google Privacy Sandbox rollout? Adam Landis and David Philippson, CEO and co-founder of Dataseat (Now part of Verve Group), unpacked all these topics and more in our latest TechTalks episode. Don't miss the insights on privacy-centric #advertising. Watch now ➡️ https://lnkd.in/ePrp2WYu

I completely disagree with most of this premise. Kids who are really into tech can learn coding, robotics, graphic design, data analysis, video production, etc, find creative pursuits and get a big jump on life in many in-demand careers. Parents don't have to prevent their kids from using technology to keep them from becoming addicted to porn, online gambling, shopping and social media comparison. Parents have to actually talk to their kids, engage, be a part of their lives and actually PARENT them. Kids who are limited at home until they graduate highschool are more likely to lack impulse control once they taste freedom in college. Also, many kids who are neurodiverse, disabled, LGBTQ+, or simply don't fit in with their peers for whatever reason, use tech to find friends who are like them and have shared interests. Teach your kids how to be responsible with technology. Keeping them analog won't help them dominate in their 20s, but good parenting will!

I have been speaking with several AdTech professionals over the last few weeks, and here are a few of their predictions for 2024. ·     More and more advertisers will turn to digital out-of-home advertising. ·     Online choice architecture will be subject to deeper scrutiny and regulation. ·     The Digital Markets, Competition, and Consumers (DMCC) Bill, which will be passed. Do you agree? Anything to add? #adtech #adtechnology #adtechnews