This why Long-Term Partnerships are THE KEY to Short Form Video Promotion and why you need to change the way you’re Marketing.
In the ever-evolving world of media, I’ve found a new way to maximize the impact of short-form video promotions. Instead of the traditional one-off video approach, I’ve shifted to month-long partnerships, creating multiple videos throughout the month.
Take my collaboration with Elegoo, for example. Over the past two months, I’ve created 6 short videos per month, distributed across YouTube Shorts, Meta Reels, and TikTok. This totals to 18 videos per month, offering 18 opportunities for viral success.
The results? Over 2 million views each month, consistently driving engagement and visibility for Elegoo.
Why is this approach better than traditional marketing?
1. Increased Exposure: Multiple videos mean more chances to capture the audience’s attention. Instead of one shot at going viral, there are 18 opportunities each month.
2. Sustained Engagement: Regular content keeps the audience engaged over a longer period, fostering a deeper connection with the brand.
3. Algorithm Advantage: Frequent posting works favorably with platform algorithms, increasing the likelihood of videos being promoted and seen by a wider audience.
4. Better ROI: Long-term partnerships offer a more consistent return on investment as opposed to the unpredictable nature of one-off campaigns.
5. Authenticity and Trust: Repeated exposure to the brand through trusted influencers builds credibility and trust among viewers.
This strategy mirrors the long-term partnerships seen in esports, proving that new media demands innovative approaches. Advertisers should consider partnering for sustained results, rather than just buying views.
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