🎭 Very excited to see this incredible partnership between Lloyd Webber Theatres and Cathay Pacific come to life, and OVG is proud to have played a part in this true first for theatre! ✈️ One of the world’s most iconic travel brands, Cathay has been bringing people to London to enjoy the magic of the West End for decades. As part of LWT’s ongoing commitment to reinvest all profits back into their venue network, this industry-defining partnership is one of the first major brand collaborations of its scale in the world of theatre. By becoming LWT’s official airline partner, Cathay members will be able to access a range of new privileges and rewards, including: ✨ The Cathay Lounge: Launching at The London Palladium, this luxurious space will be available exclusively to Cathay members who book tickets via the LW Theatres website. 🥂 Exclusive VIP Experiences: Cathay members will be able to enjoy backstage tours, private dinners and exclusive experiences across the six theatres. 🎟 Asia Miles: Tickets to LW Theatres can be purchased through the Cathay Shop using Asia Miles. 📅 Stay tuned for more updates and get ready to embark on this journey from the skies to the stage with Cathay and LW Theatres! 🌍✨ With over 3.5 million customers per annum, a passionate and engaged audience and truly some of the most exceptional spaces in which to experience live events, it is great to see Cathay unlocking theatre’s potential, and we’re really looking forward to seeing this partnership come to life! Congrats to Tee Barnes and Lisa Delaney! https://lnkd.in/ebuHvznJ #CathayxLWTheatres #WestEnd #LondonPalladium #Cathay #LWTheatres #FromSkiesToStage
Excellent work 👏 any project that's investing in the amazing experience of London’s West End shows is to be celebrated 🌟
Teams smashing it - well done!
Excellent work my friend!
Great partnership and great work Ian 👏
So happy to see this amazing partnership come to life. Congratulations Ian!!
Congratulations! Great to see.
Great work Ian!
Commercial Executive | MBA | Board Member | Marketing Academy Fellow Alumni | CMO | VP Marketing | Managing Director
2moThanks Ian Burgess for bringing our two iconic brands together for this partnership!