Ibotta’s Post

Here is it: our analysis of the winners and losers of Super Bowl advertising. As expected, big game marketers leaned heavily on celebrities to broaden the appeal and buzz of their ads. But as more and more ads feature celebs, forging an authentic connection between ambassador, the brand and culture at-large becomes increasingly critical. That's why Dunkin' worked and Bud Light didn't. https://lnkd.in/eVJrGUeS

Are you ready for everyone you know to have suddenly strong opinions about #advertisingandmarketing? That's right. It's not bad enough that we over-analyze our work, but now it's time to allow Frank next door, and millions of Franks like him, to get their shots in, too. There will be meters and needles and focus groups and rankings… and only one thing is assured: every brand and every ad agency will declare victory for their efforts based on the one list or stat that puts them on top. And it's okay. It's advertising's one moment in the spotlight. Let the opinions and press releases fly. When all is said and done, there's only one winner anyway: the National Football League (NFL). But if your brand's Super Bowl spot can stand out… if it can be remembered years later… well, that's something special. Something that might just be better than the "big game." So as we're preparing all the best-of lists, let's consider which #SuperBowl ads stuck with us over the years. Many became benchmarks for #creativity in Super Bowl spots and beyond. Some even propelled the industry forward. The bar is so impossibly high for all those advertisers who choose to place a bet in the most opinion-filled game of advertising roulette there is. Here is ADWEEK's list of the 20 best groundbreaking Super Bowl spots of all time: https://lnkd.in/gRWfegBM

The Super Bowl has become a marketing phenomenon thanks to the NFL’s exceptional brand-building strategies. Regardless of the teams playing, the event guarantees marketers a high ROI on their Super Bowl advertising due to the massive viewership despite the seven-figure price tag.    This is a narrative that Level5 Strategy and David Kincaid are very familiar with:   💡 For over a decade, David led the development of Labatt’s marketing strategy in partnership with the NFL and Super Bowl. 📈 David pioneered the first integrated Super Bowl marketing campaign in Canada for Budweiser, setting the stage for the marketing value we see today. 🏈 Most notably, the NFL was a client of Level5 for nearly five years!   Recently, David shared his insights with the Toronto Star, discussing the transformative impact of real-time feedback on marketing strategies and campaign ROI. If you’re interested in learning more about the power of Super Bowl ads and David’s insights, you can read the full article here: https://lnkd.in/gye8rTYt #SuperBowlLVIII #BrandStrategy

🏈As the Super Bowl approaches, marketers strategize to create ads that not only capture attention during the game but also leave a lasting impression. I recently came across an inventive move by Miller Lite in the realm of Super Bowl marketing. 🍻 💯 Molson Coors Beverage Company's Miller Lite shift from traditional on-air ads to the "Running of the Beer Ads" signals a strategic move to engage fans in unique ways. The primary goal is clear: to stand out and connect with the audience on a more personal level. 🚀The brilliance lies in turning 1,000 fans into ambassadors, giving them Game Time Jerseys with QR codes for interactive Super Bowl "beer runs." This hands-on approach transforms passive viewers into active contributors. The teaser ad featuring Riggle adds an entertaining touch, making the campaign more shareable. Miller Lite is showcasing marketing ingenuity this Super Bowl, turning the spotlight from the screen to an interactive fan experience. 🍺🚀 #MarketingAnalysis #SuperBowlMarketing #InnovationInAction #consumerengagement #Conversions #superbowl #adcampaigns

What a day! We cannot even keep up! Zappi is featured today in Inc. Magazine, CNBC, Advertising Week and the Financial Times (where a quote from Zappi ties up the article with a punch!) It fills me with pride to see the media's ongoing interest in Zappi's technology, our data, and how we're supporting our customers to create the best possible advertising campaigns for the Super Bowl. I cannot wait to cheer all of our customers on, and watch the full ads, this Sunday! Armed with our platform to empower marketing teams and insights leaders, I already know which companies will be winning the "Marketing Olympics" aka Super Bowl Ads! Will you be able to tell which ads were tested and optimized in advance with Zappi? Hint: they'll likely be your favorites. #superbowl #advertising #marketing

Good analysis from Lora Kelley at The Atlantic. I had the same reaction. Most SB ads are forgettable, and this year was an especially bad lot. - "...celebrities overpowered the brands—and viewers might remember the celebrity but forget what product they’re supposed to be selling. Case in point: This morning, I had to Google which company Christopher Walken was promoting in the ad about his voice." #advertisingandmarketing #advertising #superbowl #brandawareness

Super Bowl 2024 Ads: Hits and Misses While many ads from this year's Super Bowl left viewers underwhelmed and forgettable, there were some decent ones from Arnold Schwarzenegger and Michael Cera. Marketing Dive breaks down the best and worst of this year's Super Bowl marketing ads, covering memorable moments and cringe-worthy flops. Dive in to see which brands scored big and which ones missed the mark during the big game. #SuperBowlAds #MarketingWins #MarketingFails

Did your brand take advantage of #NFLadvertising opportunities this year? If not, it’s time to start. Here are #TeamTEGNA's insights into all things NFL advertising and how your brand can align itself with the game and reach an engaged audience to increase brand affinity and sales. https://lnkd.in/gwBpD3DJ

Sharing new article with our take on media planning & Super Bowl Ads. We share one of our favorite SB ads this year created by Doritos! Enjoy the game everyone. #superbowl #advertising #media #advertisingandmarketing

Breaking Marketing Boundaries💥: Kanye West's Unconventional Super Bowl 🏈 Commercial On February 12th 2024, over 123 million people tuned in 📺 to witness the most anticipated and watched event of the year: the Super Bowl. The #superbowl night is not just about American football 🏈, but it is a SHOW 🎪, a social event, a patriotic occasion 🇺🇸 to celebrate and come together. In this context, Super Bowl commercials have evolved into a #culturalphenomenon 👨👩👧👦 of their own: many viewers only watch the game to see the commercials 🎬, which often set the tone for marketing trends💡 are set for years ahead. Securing a slot for an ad during the Super Bowl requires MILLION OF DOLLARS💰of investment. Advertisers have been fiercely competing 🦈 to produce the most unique, distinctive, and innovative #commercials💥. This year’s edition has been the most watched ever in history📈, and one particular commercial caught my attention 🔍. Not for its high production quality, structure, or compelling storytelling 🏚️, but rather for…the total opposite! 🤯 Kanye West, a controversial public figure but nevertheless promoter of undeniably interesting and boundary-pushing #marketing initiatives 🪄, made the headlines with his unconventional Super Bowl commercial. Kanye paid 💲7 million for a 30-second ⏱️ commercial slot and dedicated $0 dollars in production budget. Filmed entirely on his phone camera 📱from the backseat of a moving car 🚗, at night🌌, Kanye invites the audience to check out the latest YEEZYcollection. The #result? 🌐 In only 24 hours ⏳, this generated 284,357 orders 🛒, totaling $19.3 million 💵 from new collection sales. In a world where everyone is bombarded with #ads 😵💫, it has become increasingly challenging to captivate audiences and achieve the WOW 🤩effect in people: brands need to STAND OUT, sometimes even going completely against 👽 marketing golden rules. #effectivecommunication #superbowlads