Join us for Ad Age upcoming webinar, featuring Ibotta's Anna Rabaut Schroeder and General Mills' KC Glaser, MBA They will explore how this CPG giant leverages the Ibotta Performance Network to capitalize on key seasonal trends and attract new customers. Plus, learn how data-driven tech innovations help General Mills boost sales across its entire portfolio. Register here: https://lnkd.in/eUPcPntm
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If you missed our webinar "A CPGs Perspective on Retail Media and Personalization" last week, it is now available on-demand with valuable insights from Xavier Facon Steven Winnick and Gina Acosta. #retailmedia #personalization #promotions #dataandanalytics #retail #niq #coresightnews
Want to find out why brands expect more from retailers’ media networks? Watch our new webinar on-demand: A CPG's "Perspective on Retail Media and Personalization." In this webinar, our thought leaders will reveal: ⏺ Plans of ad buyers to invest in promotional tools and fund retail media advertising ⏺ The number of RMNs used by brand advertisers ⏺ Challenges that ad buyers face in working with RMNs ⏺ Opportunities and benefits presented by self-serve platforms ⏺ And more! Featured Speakers: 🎤 Xavier Facon, Global Head of Retail Media & SVP, Retail Product, NIQ 🎤 Steve Winnick, Senior Analyst, Coresight Research 🎤 Moderator - Gina Acosta, Editor in Chief, Progressive Grocer View the webinar: https://lnkd.in/ggyDJdYg
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Our SVP of CPG Strategy and Sales, Risa Crandall presented alongside General Mills' Jay Picconatto to discuss how a storied brand with a century-long history has continually adapted its marketing approach to evolve with the shifting landscape, including the adaptation of personalization tactics. Watch this ADWEEK workshop recording to learn more: https://bit.ly/3WofNMT #PersonalizedAdvertising #DigitalMarketing #Commerceweek2024
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The CPG Guys' Host Bryan hits the nail on the head here... When it comes to retail media planning, it's time to broaden our thinking. Check out Bryan Gildenberg's #RetailMediaThursdays episode for more insights: https://okt.to/43VtFh #RetailMedia #PaidMedia #DigitalMarketing
The CPG Guys on Retail Media Thursdays
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Thanks AdAdapted and Path to Purchase Institute for having Katie Kelly and I join your #retailmedia webinar!
Did you miss last week's Path to Purchase Institute shoppable media webinar featuring Horizon Media's Night Market and AdAdapted? No worries! The full video is now available on demand! Check out this sneak peek below, in which Night Market SVP of Commerce Media Mara Greenwald discusses a powerful concept that will resonate with all CPG marketers! (Hint: keep it simple!) ↓ Want to learn more? Click the link to access the webinar replay: https://bit.ly/45az8U9
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Founder and CEO @ DIGITS Agency | Omnichannel Retail Media | Digital Coupons | Loyalty Marketing | Personalization | Increase sales for Grocery and CPG brands on platforms like Target Circle
Curious about the early reception of Target Circle's latest changes? Here's a snippet from our recent webinar. Gain valuable insights into how brands are reacting and adapting to the new Target Circle!
Insights straight from the experts! Check out this exclusive snippet from our recent webinar featuring Chris Thron, our VP of Target Retail Media. Chris dives into the early reception of Target Circle's latest updates and shares invaluable feedback from our brand partners. #TargetRetailMedia #RetailInsights
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Connected Commerce Leader. 24+years’ experience in Omni-Channel, Commerce, Retail Media, Consumer, and Shopper Marketing: Consumer Packaged Goods, Health and Beauty, Spirits/Wine/Beer
Want the insights on how to effectively evaluate different retail media networks and impact your planning process? Join myself and Katy Jordan as we present during ANA's webinar, Retail Media Networks: Making Sense of a Complex & Crowded Marketplace, on Feb 22! Register here 👇 #ANA #retailmedianetworks #webinar
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💡 🛒 The true retail media opportunity isn’t just in unlocking greater value and new revenue streams for the businesses involved, it should benefit the consumer when done in the right way. We recently caught up with Stephen Shepherd, Media Strategy and Partnerships Director at dunnhumby, who explained: “Retail media is perfectly positioned to think about the customer, and put the customer at the center of everything you’re doing, it’s not just about showing ads or reach. It’s actually showing relevant ads and using that data in a way that benefits the customer” Listen to the full episode here: https://hubs.la/Q01YhVKg0 #InfoSum #DataCollaboration #RetailMedia
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We’re not fooling; we’re FUELING CPG pre-shop success year-round! ⛽ Based on our unique pre-shop insights, we know what grocery consumers plan to buy for special events or holidays, whether it's April Fools or back-to-school. AdAdapted gives CPG brands a leg up on their ad strategy, and we wouldn’t kid around about that! Check out our pre-shop report for more info: https://bit.ly/3vqtFvb #PreShopPlanning #CPGAdStrategy
Download Now! The CPG Pre-Shop Planning Report
discover.adadapted.com
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Ready to level up your pricing and promotion game? Dive into our most comprehensive guide yet! 📚 Discover the new rules of success in today's market. Our guide will allow you to: ✅ Explore cutting-edge pricing and promotion strategies ✅ Gain insights from a top-tier CPG case study ✅ Maximize ROI like a pro Don't miss out! Download it now. 📥 #NewGameNewRules #PricingAndPromotion #NIQNeedtoKnow
The Ultimate Guide to Pricing and Promotion
