Ibotta Performance Network reposted this
One of the most highly respected CEOs in the CPG industry, Jeff Harmening of General Mills, just said his company plans to increase investment in smart digital promotions like the ones that Ibotta provides: "We’re also delivering compelling value through coupons. In fact, we plan to increase our coupon spend by more than 20 percent in the first half of fiscal ’25. Through use of our first-party data, we can target specific consumers with digital coupon offerings, allowing us to deliver highly efficient, targeted value."
Mridul Thareja
1mo
Great insight, Bryan. How can Ibotta enhance digital promotions effectively?
Director, John Robson Program for Business, Public Policy, and Government at Emory University - Goizueta Business School
1moApplying data analytics to help the consumer at a time of inflation. This helps everyone! I hope they partner with Ibotta.