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Refine your marketing strategies with insights from our 'North American Consumer Benchmark Report 2024': https://bit.ly/3ScCotz Our report highlights a communication challenge: the consumer perception of excessive messaging. 🛑 For marketers, this signals an opportunity to refine messaging strategies, focusing on quality over quantity in order to resonate better with shoppers 💓 . Desmond Jen Pratik Nicholas Sankalp Ankit Kalpesh Matthew Darcy Maitreya Rishi #ConsumerInsights #D2CMarketing #MarketResearchReport #ShopperInsights #MarketingData #InboxCommerce #CustomerLoyalty

What does #TaylorSwift have to do with marketing trends? Read this great piece in MediaPost with Kantar experts Jed Meyer and Walker Smith to find out:

Take a squiz for 2024 planning ... Braze surveyed 2,200+ consumers to uncover the trends that are shaping buying behaviours and what brands can be doing now to build trust that lasts for years to come.

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Marigold's 2024 Global Consumer Trend Index reveals that 85% of consumers say their favorite brand treats them like an individual, and 63% will pay more to shop with the brands they’re loyal to. More insights on how brands should approach relationship marketing this year: https://lnkd.in/eb4ytzKs

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Mintel's latest report, "2024 Global Consumer Trends," underscores the imperative for marketers to establish more intimate connections with consumers in the upcoming year. In 2024, the personal significance of a brand will take precedence over its societal standing. Mintel emphasizes the significance of nostalgic approaches and the value of brand heritage as pivotal factors influencing messaging strategies for the forthcoming year. Download a copy of the report at the link below. https://bit.ly/3u1yw4B #marketingtrends #2024marketing #MarketingMatters #marketingtips

Our report highlights a communication challenge: the consumer perception of excessive messaging. 🛑 For marketers, this signals an opportunity to refine messaging strategies, focusing on quality over quantity in order to resonate better with shoppers 💓 . Gain insights on effective communication in our North American Consumer Benchmark Report 2024: https://bit.ly/3ScCotz Desmond Jen Pratik Nicholas Sankalp Ankit Kalpesh Matthew Darcy Maitreya Rishi #ConsumerInsights #D2CMarketing #MarketResearchReport #ShopperInsights #MarketingData #InboxCommerce #CustomerLoyalty