😟 According to a recent survey conducted by Taboola 75% of advertisers aren't ready for Google's cookie phaseout. Don't worry ID5 has you covered. ✅Download our Cookieless Checklist that helps brands prepare for the inevitable removal of cookies: https://ow.ly/4ygm50So5ME
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It's been quite a spectacle watching Google tiptoe around the issue of third-party cookies. Their latest announcement has left many of us wondering: 🤔 What should we think about third-party cookies now? 🤔 Is the push for new technologies fizzling out? 🤔 Did Google completely miss the mark in reassuring advertisers? These are all valid questions! Let's explore what the future holds for us as digital marketers after this unexpected (but not entirely surprising) twist from Google. Check out the full article for insights! 👉 https://lnkd.in/dkNzVaY9 #affiliatemarketing #cookielessadvertising #3rdpartycookies #digitaladvertising
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Business Development Director - iGaming - Voluum Tracker | MBA in progress | #igaming #mediabuying #affiliatemarketing #bizdev #sales #entrepreneurship #adtech
🍪🕵️♂️ Thought cookies were history? Google got us guessing! Voluum latest blog post breaks down the confusion around the recent Google cookieless policy update. Spoiler: it's not as simple as it looks. Want to know what this means for your marketing game? Check out the full article below ⬇️⬇️⬇️ #DigitalMarketing #CookielessFuture #AffiliateMarketing #GoogleChanges
It's been quite a spectacle watching Google tiptoe around the issue of third-party cookies. Their latest announcement has left many of us wondering: 🤔 What should we think about third-party cookies now? 🤔 Is the push for new technologies fizzling out? 🤔 Did Google completely miss the mark in reassuring advertisers? These are all valid questions! Let's explore what the future holds for us as digital marketers after this unexpected (but not entirely surprising) twist from Google. Check out the full article for insights! 👉 https://lnkd.in/dkNzVaY9 #affiliatemarketing #cookielessadvertising #3rdpartycookies #digitaladvertising
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What's the likely impact of third-party cookie deprecation on your strategy, and what should you do about it? 🍪 As Google has yet again delayed the demise of the third-party cookies in Chrome, advertisers have been offered a brief reprieve from the cookie-pocalypse. Just enough time to ensure that you're ready for this seismic shift. Charlie Oscar's Head of Paid, Will Jennings has put together the steps that brands need to take to ensure they thrive in a cookieless world. Read the full piece here 👉 https://lnkd.in/e-3gayqK
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Cookies are here to stay! Google had planned to phase them out in 2025, but has instead opted to keep them and give consumers the option to opt out of cookies if they so choose. Here is what advertisers can do to prepare for a world where users opt out of being tracked. #googleupdates #medianews
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“Google is prioritizing profit over privacy,” Exverus senior manager of paid search Michael Robbins tells EMARKETER today, indicating that Google doesn’t want to compete with alternative identifiers... “With most helpful resources coming from third-party entities, I think [Google] realized they’d lose the attribution foot race and the long-term impact on ad revenue,” he said. Find more expert insights on Google abandoning cookie deprecation from the IAB and other agencies below. Thanks to Sara Lebow for the conversation! https://lnkd.in/evsqSFif #digitalmarketing #digitaladvertising #emarketer #thirdpartycookies #google #paidsearch
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Join us tomorrow as we help you to navigate the impending deletion of third-party cookies. We'll unveil the findings of our industry survey and provide updates on timelines and testing progress from Google's Scott Friesen. Get ready to dive into this transformative phase and ensure you're prepared for what lies ahead! Register here - https://lnkd.in/eAa5aGcf #thirdpartycookies #cookieless #cookielessfuture #programmaticadvertising
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I drive significant profitable growth for world-class brands as the Managing Director @ Deloitte Digital.
Google Is Finally Killing Cookies. Advertisers Still Aren’t Ready. - WSJ By year’s end, Google plans to eliminate cookies for all Chrome users. This will mark the biggest change in the history of the $600 billion-a-year online ad industry that centers on the use of cookie tech that logs the activity of internet users across websites so that advertisers can target them with relevant ads. Key Take-A-Ways: 1. An optimal use of cookies allows advertisers to profitably deploy their digital ad dollars. 2. In a world with no cookie tracking tech, marketers will need to quickly respond with tactics that ensure they are not investing in the dark. 3. At Deloitte we have been helping major brands prepare for this future reality - Hit me up to learn how we can help... #deloitte #deloittedigital #cookielessfuture #advertising #digitaltransformation #digitalcommerce #digitaladvertising https://lnkd.in/ebRwVZky
Google Is Finally Killing Cookies. Advertisers Still Aren’t Ready.
wsj.com
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Today, Google officially begins its phase-out of third-party cookies. Is your marketing team prepared for the transition? https://hubs.ly/Q02fd_J40 Consider the following when exploring new alternatives: Is our strategy... 💰 effective? 📈 scalable? 🔐 truly privacy-conscious? If your answer is "No" to any of the above, it's time to reevaluate your advertising strategy... and consider contextual commerce. Contextual commerce — contextual, in-recipe advertising, in particular — offers the grocery industry a highly scalable, privacy-conscious solution that drives results. Want to learn more? Chicory and Industry Dive have teamed up to share how food brands plan to navigate a cookie-free future and why contextual commerce is the key to unlocking success. 📥 Subscribe to our newsletter to be notified when the report is available later this month (link in comments!). 🚨 Can't wait? We get it. Reach out to [email protected] today to learn how Chicory can help future-proof your advertising strategy. _ 🗞️ Source: Miles Kruppa & Patience Haggin, The Wall Street Journal #ContextualCommerce #Cookieless #ThirdPartyCookies #Google #CPG #FoodBrands #CookieAlternatives #CookieFreeAdvertising #ConsumerPrivacy
Google Is Finally Killing Cookies. Advertisers Still Aren’t Ready.
wsj.com
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Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. How will this impact the entire programmatic industry? 🤔 Here are five highly-recommended articles that provide in-depth answers to this question. 1️⃣ Gartner | How to Target Your Audience Without Third-Party Cookie Data: https://lnkd.in/dB2kFgcu 2️⃣ Forbes | The Slow Death Of Third-Party Cookies: https://lnkd.in/dX8d_KrN 3️⃣ GothamAds | New Post-Cookie World: What Does It Mean: https://lnkd.in/d6umFPjK 4️⃣ AdWeek: Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward: https://lnkd.in/eVskDaP 5️⃣ McKinsey | The demise of third-party cookies and identifiers: https://lnkd.in/dQDD7unZ #thirdpartycookies #cookies #programmatic #ads #advertising #gothamads
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Google’s plans by the end of 2024 to have killed off cookies, which are used by digital advertisers to track users, has been officially delayed. Currently, things look unlikely to progress past the 1% of Chrome users who had their third-party cookies disabled back in January, with 'early 2025' on the cards for a wider change. If nothing else, marketers can take this as an opportunity to get all their ducks in a row for a cookie-less future with more time to spare! Want to discuss your Google Ads campaigns? Get in touch ➡️ datadrivendecisionsltd.com #PPC #GoogleAds
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