🤔 What will addressability look like in 2025? Was the industry expecting Google's cookie deprecation delay? What other channels would benefit from a better addressability system? We put these questions and more to industry leaders at #Cannes24. Join us as we uncover the latest trends, innovations, and perspectives from the brightest minds in the industry. Watch our exclusive video series 📹 > https://lnkd.in/dF34t87d With many thanks to Allison Schiff of AdExchanger, Oliver Whitten of Adform, Amelia Waddington of Captify®, Christopher Paquette of DeepIntent, Kristina Prokop of Eyeota, a Dun & Bradstreet company, Moira McKenna of IQVIA, Victoria Milo of Media.Monks, John Gentry of OpenX, Vlad Stesin of Optable, Ian Meyers of Sincera & Jay Goebel of The Trade Desk
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As technology continues to advance, the dynamics of online survey respondents are also evolving. From the early days of online surveys when response rates were a concern, to the present era where respondents navigate a myriad of digital platforms, this post delves into the fascinating journey of adapting to change in the world of online survey respondents. Read the full post: https://bit.ly/4bUCa21 #zamplia #marketresearch #onlinesurveys #surveyrespondents #onlinesurveyrespondents #surveys
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Business Development Manager | IAPP GPS24 Speaker | Helping enterprises create a single source of truth for consent and preferences. To build trust, transparency, and engagement with customers | CMP | Data Privacy
Thank you to ClickyGroup™ and Uplift™ | Websites With Impact for inviting Cassie (Syrenis Ltd) to yesterdays event. It was a pleasure to speak about "Navigating compliance in a cookieless future" and how brands can use compliance to their advantage when building out a first party data strategy. #dataprivacy #compliance #consentmanagement
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April means the first InfoSummit of 2024... 🎤 Come along to listen to industry experts talk about how first-party data can help businesses future proof themselves in a cookieless world!
🏔 Exciting news! InfoSummit is returning to London for its first installment of 2024, where we’ll be joined by industry experts from Annalect UK, Boots Media Group, Lloyds Banking Group, and The Guardian! During the event, we'll discuss how to navigate the first-party data landscape and shed light on how organizations are shifting from third-party cookies to focus on first-party data and data collaboration. Hear from a fantastic line-up of speakers: 🎤 Steven Conway, Head of Audience Data Strategy at The Guardian 🎤 Indranil Datta, Head of Technology Services and Omni Customisation at Annalect 🎤 Brian Lesser, Chairman and CEO at InfoSum 🎤 Georgia Martin, Partnership Director at Boots Media Group 🎤 Nic Travis, Head of Digital Marketing at Lloyds Banking Group 🗓 Where and when? April 24th, 9am - 12pm BST at The Loading Bay, 25 Luke St, London, EC2A 4DS. For more information and to register: https://hubs.la/Q02rDcFY0 We’d love to see you there! #InfoSum #InfoSummit #FirstPartyData #DataCollaboration
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Our team have proudly worked with Dicker Data, IT distributor for almost four years. We’ve had the pleasure to be part of their growth journey from $1 billion to $3.3 billion – building the Company’s brand in Australia and New Zealand and key spokespeople including Founder David Dicker and their execs Vladamir Mitnovetski COO, Mary Stojcevski, CFO and Ian Welch CIO. Today Dicker Data is Australia’s largest tech distributor, serving more than 11,000 IT resellers across ANZ. In 2020, Taurus was tasked with elevating Dicker Data’s brand and story. Through PR, personal branding, investor relations, and government engagement, Taurus positioned David Dicker and his company as industry leaders. Our Taurus Bullseye™ process secured over 120 media pieces within the first eight months alone, transforming Dicker Data's image from "box movers" to tech innovators. Key highlights: • Facilitated Dicker Data's $74M HQ opening with PM Scott Morrison. • Amplified executive voices, securing media coverage in top-tier outlets • Boosted Dicker Data’s brand beyond the channel media • Engaged in government relations and environmental initiatives • Took the investor community on the Dicker Data journey since 2020 via Investor Relations Our collaboration with Dicker Data showcases how aligned core values and strategic PR can drive substantial growth and recognition. Read the full case study here: https://lnkd.in/gvbbsBjP #PRSuccess #MarketingStrategy #TechIndustry #BusinessGrowth #TaurusMarketing #DickerData Sharon Williams Samantha Sakr Emily Brex Kayley Collins Reina Cogan Bella O'Brien Ian Dose Sohara Janaratne
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Unlock the possibilities of your digital assets. What exactly does that mean? Challenge yourself to think bigger and bolder about your modern marketing potential. Through our Data Monetization solution, we apply product development and merchandising practices to owned data assets and digital properties. This exercise transforms your current state business model, unlocking potential revenue streams. Contact us to learn more 🔗 http://ow.ly/fi9R50NPxIY #TransparentPartners #Data #DataMonetization #RevenueStreams #MarTech #AdTech
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Savvy marketers are increasingly acknowledging the invaluable potential of first-party data as a cornerstone for success. 🚀 By embracing this invaluable resource and leveraging it effectively, companies can not only navigate the shifting landscape but also strengthen customer relationships, driving sustained growth and long-term success! Read our article "Utilizing First-Party Data in the Cookieless Landscape" to find out more: https://lnkd.in/dDTZTuaY #CookielessFuture #FirstPartyData #AdTech #PrivacyFirst
Utilizing First-Party Data in the Cookieless Landscape
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🗳️ Survey says: 100% of surveyed organizations realized an improvement in terms of efficiency and/or value created from the application with Couchbase, according to TechValidate ✅ See how customers across all industries are innovating with #Couchbase: https://bit.ly/3xfZdkr
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Digital Government Strategy and Innovation Expert | Product Management Leader | Systems Thinker
Government Experiences (GX) continue to elevate … and 2024 is fast approaching; inevitably shaping into a high impact year with governance around AI at the forefront. Join me and some of the industry’s best to discuss the evolving government experience as we continuously rethink and reimagine service delivery.
Is your agency able to meet everyone's online needs? Join FedInsider.com on 12/7 live in San Jose, CA Register now: https://lnkd.in/eUapqGCi Improving accessibility through hand-held devices is one of the biggest drivers for states as they modernize their IT systems. We will kick things off with Khaled Tawfik, Director of Information Technology/Chief Information Officer, City of San José, CA; Jamil N., IT Director, City of Stockton, CA, and Jake Sager, Senior Director, Platform Strategy, Granicus, as they speak with Contributing Editor Jane N. about how some states are rethinking service delivery to ensure they can meet constituents' needs online with ubiquitous technologies. Peg Hosky Carahsoft John Hosky Claudia Hosky Kristie Clement Jennifer Bloch Alexis Miller Erin O'Donnell, MBA Julie Denworth Mary Lange
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🗳️ Survey says: 100% of surveyed organizations realized an improvement in terms of efficiency and/or value created from the application with Couchbase, according to TechValidate ✅ See how customers across all industries are innovating with #Couchbase: https://bit.ly/3xfZdkr
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🎧 It’s music to our ears! 🎧 We’ve teamed up with LiSTNR (Southern Cross Austereo), and it’s a podcast-perfect partnership for brands looking to connect more deeply with their customers. 🚀 By combining LiSTNR’s first-party data, DataCo Technologies's cleanroom solution with access to financial insights, and your own data, we’re creating the ultimate playlist of insights. This collaboration is all about turning up the volume on smarter, more strategic customer acquisition campaigns—while keeping data protection and privacy compliance at the forefront. Picture this—knowing your customers love upbeat music, follow the property market, or enjoy sports content daily. This partnership tunes you into their world, helping you craft messages that truly resonate and engage, while ensuring data is handled with bank-grade privacy and infosec standards. #InnovationMoreThanJustTalk #DataTech #PrivacyCompliance
LiSTNR accelerates data cleanroom strategy with DataCo partnership | Mi3
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