Idis Digital Services’ Post

Sephora, the beauty maestro, unveiled a game-changing strategy: the 'Beauty Insider' loyalty program! With meticulously crafted tiers based on annual spending, Sephora turned shopping into a rewarding journey. Diamond Divas, VIB Royalty, and Beauty Insiders - welcome to a world where every purchase takes you one step closer to exclusive perks and fabulous discounts!   Why does it work? Because who can resist the allure of prestige rewards? The higher your spend, the more glamorous your perks! 💰🌟 Sephora turned loyalty into a lifestyle, and now every beauty aficionado can experience the VIP treatment. Top-tier rewards, VIP exclusives, and unmatched discounts – that's the Sephora secret sauce! 🤫✨ This ingenious marketing move transformed Sephora into the beauty haven it is today. #SawahMarketing #DubaiMarketing #SocialMediaAnalytics #DataDrivenDecisions #GrowthStrategy #MarketingMagic #ConnectionsThatSell

Sephora UK's launch of their new loyalty program MySephora, underscores a critical truth in the beauty industry: loyalty is vital and transformative. Why is loyalty in beauty so powerful? Let's break it down: 1. Deep Customer Insights: Beauty purchases are deeply personal. individual preferences, product affinities, and beauty routines. 2. Personalization at Scale: With rich customer data, brands can offer hyper-personalized recommendations, samples, and experiences that truly resonate. 3. Lifecycle Marketing: From skincare newbies to makeup aficionados, loyalty programs can nurture customers through every stage of their beauty journey. The success of Sephora's loyalty programs showcases the power of well-crafted loyalty strategies in retail. By fostering a culture of loyalty, global brands like Sephora not only drive business growth but also deliver exceptional customer experiences worldwide. Read more: https://lnkd.in/gdccz_u5 #RetailLoyalty #BeautyPersonalization #SephoraRewards

Getting into a retailer like SEPHORA is a huge accomplishment. Once small brands get that initial yes they quickly get hit with the reality that they are in direct competition with 100s of other companies. Some of that competition is going to be multi-national companies that spend hundreds of thousands of dollars to support their brand’s success in Sephora alone. Indie brands cannot compete with that kind of financial power. It’s one of the reasons I support the merchandising effort this retailer has done under The Next Big Thing. The section highlights many of the new entries coming into the retailer. It gives a collective nod to the underdogs. It also becomes a pivotal benchmark for how much product will be sold from those shelves. Products that do well in this section...stay in the store. Products that do not sell well in this section....get discontinued from the store. I encourage customers to seek out The Next Big Thing sections in Sephora. There are separate sections for skin care and hair care in each store nationwide. Black and brown founded brands are being highlighted here. They must be supported to survive. #IndieBeauty #BlackBeautyBrands #Sephora

🌟 Have you heard of the "Lipstick Index" coined by Leonard Lauder? 🌟 Despite economic uncertainties, the beauty industry continues to show impressive resilience. Sephora recently announced a record sales year, reporting an astounding €86.2 billion in revenue and €22.8 billion in profit. This success is attributed to strong organic growth across the majority of its business units. Prestige beauty sales outpaced mass-market beauty sales in Q1 2024. Prestige beauty sales grew by 9%, compared to a modest 2% growth in the mass-market segment. This shift suggests that even in challenging economic times, consumers are gravitating towards luxury beauty products. The beauty industry remains vibrant and adaptable, reflecting a deeper consumer preference for high-quality and premium experiences. 🌹💄✨

It's the D2C Brand Founder's Dream: How do you get your beauty brand into Sephora? Whilst there isn’t a magic bullet when it comes to landing a coveted spot on retailers shelves the answer lies in a combination of factors; ✨ Master Market Trends & Product-Market Fit Develop a strong understanding of market trends, ensuring your products align with consumer demands, and has a stellar lineup of best-sellers ✨ Foster a Loyal Brand Community & Brand Love Show your brand is backed by a thriving community of brand fanatics to showcase your existing buzz and traction as social proof. ✨ Have Irresistible USPs & A Compelling Brand Story Demonstrate differentiated products, an engaging brand story, and a well-executed brand positioning strategy. ✨ Leverage Strategic Networking Build a robust network of beauty industry contacts through events, social media, B2B Retail Platforms, and other industry connections to access key retail decision-makers. ✨ Have Operational Prowess Demonstrate the operational capacity and cash flow to meet production demands and maintain a reliable supply chain. What are your thoughts or experiences on preparing for, and pitching to major retailers? #beauty #skincare #cosmetics #beautybusiness #beautyindustry

Not one minute after reading Ad Age's article about DTC brands cutting back on agencies, did our refreshed Stories and Ink case study go live. Spooky 👻 We've always looked at our experience creating Stories and Ink as a 'put your money where your mouth is situation' – giving us valuable insight on the hurdles DTC brands face, from things like securing investment to bringing the experience into retailers. Insight that helps the whole team too, from strategy right through to production. Check out our recent case study to see how the gang tackled our most recent challenge: conquering mainstream retail shelves in Target and Superdrug across the US and UK. #dtcbrands #brand #omnichannel #robotfooddesign

Stories & Ink has just launched in Target and Superdrug 🚀 Here’s a look at how we conquered the challenges of shifting from a solely D2C brand, to mainstream retail. #brand #retail #dtcbrands

Online, packaging is the final part of the experience. But in retail, it’s not only the first, but often the only way of connecting with a consumer. After securing listings in Target and Superdrug, here’s how we evolved Stories & Ink to resonate in a retail environment. #brand #omnichannel #robotfooddesign

Online, packaging is the final part of the experience. In retail, it’s not only the first, but often the only way of connecting with a consumer. After securing listings in Target and Superdrug, here’s how we evolved Stories & Ink to resonate in a retail environment. #brand #retail #dtcbrands #robotfooddesign

Going retail is all in the detail! See how Stories & Ink crossed over with a little help from some friends. #dtcbrands #retail #branddesign #robotfooddesign