Igor Shubin’s Post

First-party data changes the dynamic in negotiations between retailers and CPGs fundamentally. In today's retail landscape, data-driven decision-making is the cornerstone of a competitive strategy. First-party data, collected by retailers in their customer interactions, is driving fundamental capability changes and becoming a key source of competitive advantage.   But first-party data also leads to a significant shift in the power balance between retailers and CPGs – one that the latter can no longer ignore! Read our new BCG report and learn how CPGs can prepare themselves: https://lnkd.in/eKhKGH2z

In the 2023 Retail Trends and Disruption study, 90% of suppliers answered they could be doing more with their retailers' point-of-sale data. 😲 I'm not surprised by this stat at all, as each week, I speak with CPG companies about their use of their retailers' point-of-sale data, and the vast majority of suppliers have the same challenge.  🤔 𝗨𝗻𝗳𝗼𝗿𝘁𝘂𝗻𝗮𝘁𝗲𝗹𝘆, 𝘁𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝘀 𝘁𝗵𝗲𝗺. 🤕 Many suppliers are stuck in their ways with decades-old processes, and as a result, they rarely find anything of value in their retailers' POS results that will move their business forward. 🔜 Isn't it time for you to be the change your organization needs to start making more informed sales and inventory decisions and update your data analytic processes with a program like Krunchbox? ↗ Ask me why the time is now.... before it's too late - email [email protected]. 💻 #posdataguy #posdataanlaytics #timeforchange #oldhabitsdiehard #innovateordie

Retailers are much more likely to prosper if, armed with data and insight from across the business, they can become truly customer centric. In this report, KPMG professionals explore how retailers can evolve their seamless commerce strategies to be more responsive to changing consumer behaviours and become a truly connected enterprise. https://lnkd.in/gWhxjwZT   Talk to our subject matter expert for more insights: Anson Bailey (eMBA) #SeamlessCommerce #Consumer #Retail

Pre-Register to receive the 2024 UK Top500 Report. In our tenth year the RetailX UK Top500 takes an overview of the retail sector in the UK and through analysis of thousands of datapoints ranks the best retailers. RetailX research and data is measured against our 4 value chains; Customer, Product, Operations and Capital. Each of these value chains is explored through research analysis, graphics, and illustrated through case studies and a retail leaders list. #retailtrends #retailinnovation #ecommerce #customer #operationalexcellence https://lnkd.in/e-9XT8N6

"Exploring how retailers leverage data to enhance store performance: From personalized promotions based on customer preferences to inventory management, data-driven strategies are reshaping the retail landscape. #RetailTech #DataOptimization"

Pre-Register to receive the 2024 UK Top500 Report. In our tenth year the RetailX UK Top500 takes an overview of the retail sector in the UK and through analysis of thousands of datapoints ranks the best retailers. RetailX research and data is measured against our 4 value chains; Customer, Product, Operations and Capital. Each of these value chains is explored through research analysis, graphics, and illustrated through case studies and a retail leaders list. #retailtrends #retailinnovation #ecommerce #customer #operationalexcellence https://lnkd.in/e-9XT8N6

Explore "The Playbook for Retailers Dealing with a Cautious US Consumer," featuring key takeaways from YipitData's 2Q24 Pictures for PM report. As consumers spend cautiously, US retailers are adapting with strategies in pricing, loyalty, and product innovation. Dive into over 100+ slides of data, charts, and insights covering the latest trends. 📈 Key Strategies Include: 1️⃣ Pricing to drive sales 2️⃣ Incentivizing customer loyalty 3️⃣ Emphasizing product and brand assortment 📥 Download the full report and watch our on-demand webcast for a deep dive into the trends shaping 2024.

Order #fulfillment is anything but straightforward in retail. 📦 🛍 This chart from our latest report—which highlights the most common scenarios—outlines some of the complexity. Almost every major brand and retailer has to manage a range of different fulfillment options across stores and DCs. Out-of-stocks and drop ship models add to the list of scenarios. This chart is from a newly launched EMARKETER asset type for 𝐬𝐚𝐥𝐞𝐬 𝐭𝐞𝐚𝐦𝐬 𝐚𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐫𝐬. We're launching data-rich decks to help provide the context needed to showcase different market opportunities. This latest report is called 𝐓𝐡𝐞 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲: 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐨𝐫 𝐁2𝐁 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐚𝐦𝐬. In it, Senior Analyst Blake Droesch provides an overview of the size of the #ecommerce delivery market, provides data on consumer and retailer pain points, and highlights the ways retailers are addressing some of the challenges. Clients can access the report via the link in the comments.

As a vendor, what #data are you sharing with your #cpg retailer? 📊 🔎 1️⃣ Leverage data to uncover new opportunities for the buyer–don't set it and forget it. 2️⃣ Your buyer isn't looking at every single SKU–leverage their POS data to help with inventory challenges. 3️⃣ Bring the shopper perspective back to your buyer. For example, leverage review data. 4️⃣ Shift conversations to what's happening in the market, the category, and why your product will be successful beyond product benefits. #businessintelligence #datascience

Ensuring On-Shelf Availability: The Power of Image Recognition in Retail. 💪 In the fast-paced world of consumer goods, maintaining on-shelf availability is paramount for both CPG brands and retailers. Customers expect products to be readily accessible, and out-of-stock situations can lead to lost sales and customer dissatisfaction. Enter Image Recognition technology; It enables real-time data collection and analysis, offering several crucial advantages   ➡ Real-Time Data: Image Recognition provides instant visibility into what's happening on store shelves. It allows brands and retailers to monitor stock levels, identifies out-of-stock items, and track planogram compliance, all in real time. ➡ Data-Driven Decisions: The data collected through image recognition technology empowers brands and retailers to make informed decisions. They can optimize inventory levels, adjust replenishment strategies, and respond swiftly to changing market conditions. ➡ Shelf Space Optimization: Image Recognition helps in ensuring that products are placed correctly on the shelves, enhancing visibility and overall shopping experience for customers. ➡ Competitive Edge: In a highly competitive market, those who harness the power of image recognition gain a significant advantage. They can adapt to consumer trends and market shifts more effectively. The future of retail is data-driven and customer-centric, and image recognition is a game-changer in achieving these goals. Explore more here - https://lnkd.in/ecW_76DV #RetailTech #ImageRecognition #CPG #OnShelfAvailability #DataDrivenRetail #CustomerExperience