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Did you know that Taylor Swift holds the record for the highest-grossing tour by a female artist? Her Eras Tour grossed over $1 billion, cementing her status as the biggest touring act in the world. Additionally, the tour brought in approximately $200 million in merchandise sales and around $250 million from the blockbuster film adaptation of the tour, "Taylor Swift: The Eras Tour". It's exciting that Swifties everywhere will now be able to enjoy Taylor's amazing live show from the comfort of their own homes with the release of "Taylor Swift: The Eras Tour" on Disney+ starting March 15th. The bidding war between Disney+, Netflix, and Universal for the streaming rights was reportedly intense, with Disney coming out on top with a lucrative deal. Some have criticized the high price tags involved in these streaming deals, but it's easy to understand the business logic when an artist of Taylor's caliber is capable of driving subscriber growth. Her previous Disney+ special "Folklore: The Long Pond Studio Sessions" was a massive hit, so it makes sense they wanted to secure another Taylor project. Beyond the big bucks though, I think this is a win for fans everywhere. Not everyone had the chance to see Taylor on her massive stadium tour, so streaming her concert film gives more of her loyal supporters worldwide the opportunity to experience the show. It also allows those who were there to relive the magic. I'm sure social media will blow up with reactions once it starts streaming. What did you think of Taylor's Eras Tour if you attended? And for those who haven't seen it yet, what are you most looking forward to about the Disney+ special? I'd love to hear your thoughts in the comments below! #taylorswift #theerastour #disney

Just before stepping into the advertising industry, I received invaluable piece of advice: "While you're venturing into advertising, don't limit yourself to just observing ads. Immerse yourself in diverse experiences - attend theater performances, listen to new artists, go to concerts, and nurture your inner creative child." Your mind has the power to combine experiences and ideas. With this in mind, do yourself a favor and click on the following link: https://lnkd.in/em7mUgnq

Mic drop moment for HBO Max! 31 Emmys across 11 shows? Talk about domination! From heartwarming stories ("The Bear") to a show with shocking twists ("Beef"), there's something for everyone. Which show surprised everyone with a stunning upset? "Succession" and "The Bear" dominate their categories, "Beef" sizzles in the anthology, and "Weird" scores its first Emmy for outstanding television movies.  "Last Week Tonight" takes home a whopping 28 wins, and "The Last of Us" brings home the most Creative Arts Emmy awards! 24 noms & and 8 wins for TLOU, while The White Lotus snagged 43 nominations and 15 wins. Celebrate the Emmy winners and discover your next must-watch show, all in one place🎉. Swipe through to see how your faves performed and discover the storytelling secrets behind the wins. Our Mokkup.ai wireframe unlocks all the juicy details (no spoilers, promise!). Don't worry; we won't tell anyone you're secretly an awards guru 🤫 Want to see more like this? Follow Mokkup.ai! #Emmys #Emmys2024 #PrimetimeEmmys #TVAwards #Television #AwardSeason #Winner #datavisualizationdesign #datavisual #charts #maps #infographics #dashboards #datanarratives #storytellingwithdata #UnexpectedWins #UpsetOfTheNight #HistoricEmmyMoment #MostNominated #RecordBreaking #DiversityWins #RepresentationMatters

“60 Minutes.” MTV. “The Daily Show.” The future of some of America’s most recognized cultural icons is unknown as the fate of their owner, the Hollywood and media conglomerate Paramount Global, hangs in the balance. Paramount may be on the verge of being sold, its prospects uncertain. Maybe the possibility of its demise isn’t worth lamenting. Maybe we should just crown Netflix the new king of Hollywood. Perhaps the sources of our next cultural touchstones are to be found on TikTok, Instagram Reels and YouTube, and not in the maze-like corridors of the CBS Broadcast Center on West 57th Street or in Paramount Pictures’ 65-acre Melrose Avenue lot. Because Paramount Global’s ownership structure gives all power to its largest voting shareholder, the company’s future comes down to the whims of just one person: the 70-year-old heiress Shari Redstone.

Very good insight! I agree, the landscape is shifting. Adapt or die. As a TV and movie production company we can align with the streaming platforms, and with half a dozen companies reach HALF of the entire world's population. By doing so we can also control our own destiny and costs. That is alluring. The media distribution marketplace will dramatically change in the next 36 months. Is there a place for cinema, theatres, streaming, and other alternative delivery methods to co-exist? Time will tell, we all adapt, we all evolve, that is the nature of business. Here is a prelude of things to come...

They did it again! Our respondents voted for their most anticipated movies during our last #BlackBox Event. Here are the results! Which movie(s) are you looking forward to? 🤩 1. Deadpool & Wolverine - 51% 2. Inside out - 48% 3. Back to black - 44% 4. Bad boys 4 - 37% 5. Despicable me 4 - 36% 6. Kingdom of the planets of the apes - 36% 7. Furiosa: A Mad Max Saga - 35% 8. Beetlejuice, Beetlejuice - 26% 9. A quiet place: Day One - 22% 10. Saw XI - 20% #EyeCatchingMedia #Research #Attention #Emotion #Impact #Advertising

My favorite question: "Can you send me some creative examples?" I've got you. 😎 Are we marketing data nerds? Absolutely... but our partnerships with Google, Snowflake, Meta, and TikTok are just the beginning. What you don’t always see is our insanely talented creative production team working with high-profile talents, celebrities, and global figures to bring campaigns to life. B2B marketing isn’t just about content strategy, paid media performance, or convoluted ABM. It’s about creating memorable experiences and putting your brand in front of the largest audiences in the world. Think national advertising campaigns, large sponsorship opportunities with sports teams, special events like the Olympics, and other regional events where your brands should be so you can make a lasting impact. 🎯 Check out this video of our work with Swae Lee and AliExpress – it’s catchy, showcases our production team in action, and is a certified scroll-stopper. 🌟 Data-driven holistic strategies + AI-targeting + amazing creative content = Marketing Magic ✨

I just read an article in the Wall Street Journal about how the movie-going experience is evolving for different generations and demographic groups. It was interesting to learn that Hispanics are still driving growth in box office sales. When was the last time you went to the movies, and what was the reason for your visit? #movies #boxoffice #demographics #hispanics

Awards shows for the entertainment industry have taken it on the ratings chin over the past few years with declining viewers. The Golden Globes could be a bellwether of whether any of its new changes can turn things around and get viewers to tune back. To give you an idea, the audience for the 2023 Academy Awards were an improvement from the year before - to the third worst ever. And other awards show broadcasts have seen mixed results: the Grammys saw a 31% increase, while the Emmys dropped an all-time low. While some may make light of this, the changes go back to the most basic sales rule: It’s about what the prospect needs, not about what you need. For its part, this year's version of the Golden Globes will have new award categories as well as a new host, a new network, new owners, and a new voting body. The transformation comes in response to ongoing criticism over the lack of diversity within its voting body. Think about that. In a changing world, the awards have become, well, unrelatable for most. We may watch the shows and the movies, but at a time when many Americans are living paycheck to paycheck, it may seem excessive to some to give away a gift bag that is worth more than double the salary of the average American. And people likely don't want to be reminded of that over and over again for the next three hours. Then there's the nominees themselves. One of the reasons why revamping the voting body had to be done was that people didn't recognize the films and shows being recognized, creating a disconnect between what people love and the content nominated for awards. If people don't recognize nor relate to them, they might be less likely to watch it. Historically, the Oscars have had this problem especially in the "Best Picture" category where there's a divide between prestige movies and mainstream tastes. Remember "Spotlight" and "The Artist", among others? They won, but few had actually seen them. When all is said and done, none of these changes may make a difference for the Golden Globes and these other awards shows for one simple reason: the way we watch television has changed significantly. The shift from network TV and cable to streaming services has been a major change, and our ever-changing interests no longer include awards shows. The Golden Globes are giving it the old college try and willing to change, and that by itself deserves its own award https://lnkd.in/gPq2encN #goldenglobes #entertainment #movies #film #television #streaming