Just Announced: Dua Lipa and Halsey are joining the lineup at the 14th annual iconic iHeartRadio Music Festival! They’ll join an all-star line-up, including Big Sean, Camila Cabello, Doja Cat and more. The iHeartRadio Music Festival keeps getting bigger and better, and this year’s show will be a culture-defining moment with incredible performances and once in a lifetime collaborations. Reach out to join the excitement and connect your brand with millions of engaged fans: https://lnkd.in/eaueYE4s #EventMarketing #FestivalSeason #iHeartRadioMusicFestival
iHeartMedia’s Post
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Very interesting read on the new B2B landscape in the brands world!
Today’s decision-makers are more diverse than ever, and the old ways of reaching them may not work as well anymore. Live Nation Entertainment’s Jon Glickstein explores how festivals like BottleRock Napa Valley, Ohana Festival, and Austin City Limits Music Festival present a unique backdrop for B2B brands to develop emotional connections with diverse decision-makers. Read more in Ad Age. https://bit.ly/3v6imbk
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Fractional Head of Community. Ex Meta Community Strategist available to help your community team move to the next level.
Some good insights on how Event Organisers are delivering additional value at events.
This week, we're gathering with the independent live music industry at #NIVA24 to exchange insights and connect with the community. We're excited to share our latest exclusive data and trends from live shows on Eventbrite to help venues and promoters make more informed decisions and increase attendance and revenue. Take a peek at our findings here: https://lnkd.in/gQikKb54
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Attention Music Tech Businesses and music AI companies If you have a music tech platform or service you would like to get in front of press my PR team would love to help you get the word out. Email [email protected] to setup a call with my team today. #musictech #musictechnology #musicai #aimusic #musicbusiness #musicapp #musictech #musictechnology #aistartups #musicindustrynews
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Unlocking the Future of Music: UMG's Sir Lucian Grainge Unveils Game-Changing Artist-Centric Strategy In a recent Music Week article, Sir Lucian Grainge discusses how UMG is revolutionizing the way artists connect with their audience. By honing in on superfans, they aim to create more meaningful and impactful musical experiences. This move not only strengthens the bond between artists and their most devoted supporters but also promises to shape the future landscape of the music industry. 🌐🎵 As professionals in the industry, let's stay tuned for the incredible transformations ahead! What are your thoughts on this strategic shift? 🤔 #MusicIndustry #Superfans #UMG #ArtistCentric
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In the pulsating heart of the underground music scene, local bands play a pivotal role in shaping the cultural tapestry of their cities. Yet, there's a delicate balance between nurturing a loyal fan base and oversaturating the local scene. It's time for these artists to embrace a strategy that values quality over quantity, giving their friends and fans something truly special to anticipate. Overplaying in the same city can inadvertently dilute the uniqueness of a band's presence, transforming what should be a compelling event into just another local gig. The magic of live music lies in its scarcity and the excitement that builds around it. Bands should consider diversifying their venues and venturing beyond their comfort zones. Playing in different cities or even in less frequented venues within their city can reinvigorate their performances and attract new audiences. By focusing on fewer, more impactful shows, bands can create a sense of occasion around their events, making each concert an unmissable experience. This approach not only sustains long-term interest among fans but also encourages bands to invest more in the quality of each performance. It's a win-win: audiences remain engaged and eager, while artists grow and refine their craft, ensuring the vibrancy and sustainability of the underground music scene. #MontrealLocalBands #MusicScene #LocalMusicScene #MontrealMusicScene #musicbusiness
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SGS News: Our weekly roundup of trending music industry topics happening across the globe This week features @postmalone @kendricklamar @headieone @quavohuncho and @honeymoon trendingtopics #sgsnews #musicnews #musicindustryuk
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The dip in Universal Music Group's shares reflects the mounting challenges between music industry and social media platforms. Musical artists must navigate these waters carefully to survive in the digital generation, thus reiterating the necessity for innovation. #MusicIndustry #SocialMedia #UMG
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In a recent Fan Insights Study by Live Nation, 67% of music fans worldwide say that one of their most memorable life moments occurred at a live music event. Interestingly, two-thirds of concertgoers link their emotions about the show to the brands and products they interacted with. Offer live music experiences at your events and build your brand's fandom. #bookwitheva #livemusic #livemusicexperience #event #events #eventplanning
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TikTok's influence on music engagement is undeniable. Recent data reveals that its users are 1.5x more likely to attend concerts and spend 2.1x as much on music and services compared to non-users. Dive into the numbers that highlight this profound impact: https://bit.ly/447fKFt #MusicEngagement #TikTokImpact #ActivateGrowth
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Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. Vertical Case Studies present: REGGAE >> 💥💥💥 READ HERE: https://lnkd.in/egqyZEQH #musicnews #musicdistribution
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