"If we had to do an advertising campaign to combat bias, prejudice and racism in advertising (DEI), what would we do? I hope we'd do more than showing Black people being treated badly."
I posted this in a private group. And realized it's a public question that deserves an answer.
Who is the target audience for making advertising more inclusive?
Why is adv. not more inclusive?
What action do we want the target audience to take?
How will we gauge results?
What timeframe for change do we have?
What are the major barriers to change?
I just came from the The One Club TheOneClub "Where Are All The Black People" conference, and that space was packed with Black and Brown faces wanting into advertising.
Please do not move your copulating lips to say, Black people don't know about advertising as a career."
We know.
Now, realizing that we know about advertising. We can go deeper than that tired ass trope? Please.
Who is the target audience for our message?
Come on, you can say it.