Ian Leaman’s Post

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Sell more in wholesale, reduce errors, and do more with every person

Why do distributors, brands, and suppliers have such big inside sales and customer experience teams? Wholesale is a relationship-driven business, but when you investigate what these teams are doing… you find that they are doing data entry, not delighting customers. * Time is spent by the team decoding vague descriptions provided by the customer or partial item numbers. * Up until recently, this or expensive and clunky automation, like EDI, has been the only solution, but AI is already changing that. Advances in AI can comprehend and interpret human nuances. Imagine a system that can understand 1. What the customer wants to order 2. Any revisions that need to happen to meet MOQ and ensure profitability, 3. Suggest additional purchases 4. And all of this automatically gets into the system for fulfillment with no data entry. Unintuitively, AI will make the supply chain more relationship-driven. If you want to find out how we’re already doing it, DM me!

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