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The advertising industry is ‘not even close’ to realising its net-zero goals, according to a report by Ad Net Zero. “While advertising itself only directly accounts for around 2% of the world's emissions, advertising has an outsized impact on the other 98% - and is therefore responsible for enabling the shift in behaviour change the world so urgently needs,” says Dr Bill Westcott in the Ad Net Zero Annual Report 2023. We know that the thought of making this shift in behaviour can be overwhelming. That’s why we’re calling on all advertising, marketing and comms professionals to incorporate simple steps in their day-to-day tasks to help reduce carbon emissions 📉 Find out how you can reduce your impact in our Greener Comms guide 👇 https://lnkd.in/dcJKPDut   #SustainableComms #GreenerComms #Marketing #Sustainability

Reduce the carbon emissions generated from your programmatic campaigns and measure your climate impact with Green Media Product deals by TripleLift, in partnership with Scope3. https://hubs.li/Q02y-K1P0 #adtech #sustainability #programmaticadvertising #advertising #digitalmarketing

While there’s no one-size-fits-all approach to designing campaigns with sustainability in mind, brands have many models to choose from. ♻ With World Ozone Day around the corner, learn from several industry leaders how to embed climate action into your digital ad campaigns. https://goo.gle/3Lsl7Zl #ThinkwithGoogle #marketing #sustainability

🌍 Ad Industry Unites for Climate Action! 🌿 Major advertising industry bodies are joining forces to tackle the climate crisis head-on. This unprecedented collaboration signals a powerful shift towards sustainability in the world of marketing and communications. 💪 Key takeaways: - Industry leaders recognize the urgent need for climate action - Unified approach to reduce carbon footprint across the sector - Commitment to promoting sustainable practices in advertising campaigns - Focus on educating clients and consumers about environmental issues This collective effort demonstrates the ad industry's potential to drive positive change and influence consumer behavior towards a more sustainable future. 🌱 As we face the challenges of climate change, it's inspiring to see the advertising world stepping up and taking responsibility. Together, they can create impactful campaigns that not only sell products but also promote a healthier planet. 🌎 Are you ready to be part of this green revolution in advertising? Let's make sustainability the new normal in our industry! 🚀 #SustainableAdvertising #ClimateAction #AdIndustry #GreenMarketing #CorporateResponsibility https://lnkd.in/ePgxjDwh

The Ad Net Zero Annual Review 2023 is out now and can be viewed here: https://lnkd.in/dmvXPsxr . Big Ads is a proud supporter and with Buddy Decarbonise we are reducing, reporting and offsetting carbon emissions across the entire campaign lifecycle. That includes media and formats in one streamlined platform easy to use with any DSP. Interesting to see the ANZ data below showing advertisers are taking action seriously, with more needed from agencies and media owners. Their is a path to net zero, momentum is building to a #sustainable future, get your action plan in place and BIG can help you right now! #sustainability #digitaladvertising #carbonreduction

🌍 The world is demanding 𝗺𝗼𝗿𝗲 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 from every industry, and 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼 𝗲𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻. ♻️ 🌳♻️ If you are a 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗰𝗮𝗿𝗯𝗼𝗻 𝗲𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀, this article written by Kelsey Corlett, Programmatic Manager at CvE - Marketing Growth Consultancy, is a must-read!📑 👉🏽👉🏽👉🏽 https://lnkd.in/eXpBJaER Kelsey’s piece comes packed with crucial considerations on how to reduce carbon emissions in programmatic media, that will make your marketing efforts more eco-friendly 💚. We can all contribute towards a 🟢𝗴𝗿𝗲𝗲𝗻𝗲𝗿 𝗳𝘂𝘁𝘂𝗿𝗲🟢! #carbonemissions #programmaticmedia #sustainability #sustainablemarketing

The advertising industry faces a critical dilemma in the era of climate change. A recent Guardian article (in the comments) sheds light on the tensions between driving sales and acknowledging the environmental consequences of overconsumption. Some insights form the article: 👣 Carbon Footprint of Effectiveness: An award-winning campaign for car sales resulted in a substantial carbon footprint, prompting a crucial debate on the industry's role in climate action. 💼 Consumption vs. Climate Crisis: The industry is torn between its traditional role of boosting consumption for economic growth and the urgent need to address the climate crisis, forcing a reevaluation of priorities. 🌐 Ad Net Zero Initiative: While initiatives like Ad Net Zero have been introduced as a response to climate change, the focus is predominantly on reducing operational emissions (a tiny part of the problem) rather than tackling the environmental impact of promoted products. 🔄 Sustainable Shift: There's a push for promoting sustainable products, such as electric vehicles and plant-based foods, to curb emissions. However, critics question if this shift is truly transformative. 💰 Advertising Spending Impact: The article reveals how advertising spending in sectors like automotive and air travel may inadvertently contribute to overconsumption and a larger carbon footprint. 🔄 Green Consumerism Debate: The efficacy of green consumerism is debated, emphasizing the need for a broader conversation about the industry's responsibility in the face of environmental challenges. 📢 Industry Response: The Advertising Association asserts the industry's role in enabling behaviour change for a decarbonized society, highlighting its contribution to the social and cultural fabric. 🔄 Changing Consumer Needs: An intriguing trend suggests that people's life satisfaction may not directly correlate with increased consumption, raising questions about the sustainability of current consumer behaviours. A personal interest of mine is the evolving role of advertising in the climate crisis. How can the industry balance economic growth with environmental responsibility? #Advertising #ClimateAction #Sustainability #IndustryInsights #adnetzero

Last week, with the help of the #RaceToZero Climate Champions team and Oxford Net Zero, we hosted a consultation for the advertising industry where asked a big question: How can the advertising industry play a more holistic role in helping address our climate Emergency? We brought together a panel of experts experimenting and stress-testing new frameworks to bring about stronger climate action. In breakout sessions we heard from trade bodies, advertising leaders and sustainability experts from the UK and Europe on the nuanced needs of the advertising industry which have been consolidated into 6 key focus areas. You can read all about the session in our blog post (link below) and watch back the talks from Purpose Disruptors Co-founder Jonathan Wise, #RaceToZero and our brilliant panel of sustainability leaders: Lucy Usher from OLIVER Agency, Pamela Noakes from M&C Saatchi Group and Ian Bell from Accenture. Blog post here: 🔗 https://lnkd.in/eZNAStdp And talks here: 🔗 https://lnkd.in/e3vSeH6D #climateaction #sustainability

Happy #WorldEarthDay! 🌎 Today we celebrate the power of collective action to help save our planet. The advertising industry is making great strides forward - but there is much more we could be doing to reduce greenhouse gas emissions from our media and marketing activity. • We could reduce our global carbon footprint from media by over 25% if we eliminated high carbon emitting inventory from our media buys. In larger markets such as the US, UK and Germany, this could be instantly halved!(Source: Scope3) • Creative Compression can reduce your carbon emissions by 41% with little to no impact on creative effectiveness or campaign performance (Source: Good-Loop) • Carbon emissions could be reduced by 63% if advertisers were to remove their ads from domains where people paid attention for less than 0.5s (Source: Playground xyz) • Only 24% of brands have adopted a Greenhouse Gas (GHC) estimation framework, methodology or model to measure the impact of their digital advertising (Source: IAB Europe) These small changes can drive huge benefits - both for the good of the planet and for driving greater media and creative production efficiencies. Please reach out to us at the Responsible Marketing Agency if you would like to make a positive change to your brands approach to media and marketing sustainability. #Sustainability #Transformation #Media #Marketing #Creativity