I saw something that I wanted to share with everyone. This is really cool...
This activation is an excellent example of integrating two unique brands. This isn't just a partnership; it's an innovation opportunity. Often, brands may not immediately see a fit with sponsorships, but the potential is limitless when both the selling center and buying center join forces creatively.
Let's take this a step further. Make the spectators active participants. This strategy isn't just about brand visibility; it's about engagement.
You can transform passive viewing into interactive journeys by strategically placing signage with a QR code on the activation. Fans can scan to gather data, unlocking a world of benefits - be it a Buy One Get One (BOGO) offer, a manufacturer's coupon, or another value-added perk to go to the Pop Tarts Bowl next year in Orlando.
This method does more than increase awareness; it creates a memorable brand interaction that resonates with the audience's love for the game while providing tangible rewards. It's a win-win: brands enjoy heightened visibility and data collection, and fans receive immediate, tangible value, enhancing their experience.
Great job to the Kellanova & Florida Citrus Sports team for pioneering this innovative approach and setting a new standard in brand partnerships.
#Innovation #sportsbiz #heretohelp
Perhaps the greatest bowl sponsorship in college football history:
Kansas State wins the Pop-Tarts Bowl... and gets to consume its edible mascot from a giant toaster.
Seasoned Criminal Justice professional with over a decade of experience in law enforcement, and security management. Holder of a Bachelor’s degree and an MBA, combining business administration & criminal justice systems.
2moWelcome to the family Todd! All the best moving forward