Indiana University’s Post

Three of the best sales process coaches and leaders in the business! Make sure to sync with them in ATL and learn about what’s being built in Chi-town.

Amazing. A first for a current student-athlete…league ownership! Women’s basketball has to be the hottest ticket in college sports and the NIL opportunities for stars like Paige, JuJu Watkins, Flau’jae Johnson, etc. illustrate just that. Several recent studies have shown the ROI from partnering with female athletes on social media drives 2x the amount of engagement than that of a male athlete. It’s not surprising that female athletes made up more than half of a list of college athletes with the most number of NIL deals during the 2023-24 season, a 38% year-over-year increase (Sponsor United Marketing Partnership Report). As a result brands have a unique opportunity to expand their sponsorship portfolios with these amazing athletes that goes far beyond the court.

This marketing approach is pure genius! It's experiential, out-of-the-box (pun intended 😂), and incredibly creative. Instead of pushing a sale down my throat, it plants the idea of Pop-Tarts in my mind when I hit the store, making a potential purchase almost certain. I wish more brands would grasp this concept! #marketing #creativity #sales

I saw something that I wanted to share with everyone. This is really cool... This activation is an excellent example of integrating two unique brands. This isn't just a partnership; it's an innovation opportunity. Often, brands may not immediately see a fit with sponsorships, but the potential is limitless when both the selling center and buying center join forces creatively. Let's take this a step further. Make the spectators active participants. This strategy isn't just about brand visibility; it's about engagement. You can transform passive viewing into interactive journeys by strategically placing signage with a QR code on the activation. Fans can scan to gather data, unlocking a world of benefits - be it a Buy One Get One (BOGO) offer, a manufacturer's coupon, or another value-added perk to go to the Pop Tarts Bowl next year in Orlando. This method does more than increase awareness; it creates a memorable brand interaction that resonates with the audience's love for the game while providing tangible rewards. It's a win-win: brands enjoy heightened visibility and data collection, and fans receive immediate, tangible value, enhancing their experience. Great job to the Kellanova & Florida Citrus Sports team for pioneering this innovative approach and setting a new standard in brand partnerships. #Innovation #sportsbiz #heretohelp 

In this episode of #UncommonKnowledge, Former US secretary of state, current director of the Hoover Institution, and co-owner of the Denver Broncos, Condoleezza Rice and former Stanford and Indianapolis Colts quarterback Andrew Luck explain the new terrain of college athletics, how it affects every sport played in the academic realm, what it means for both the Olympics and pro sports, and most importantly, how it will change the lives of college athletes. Watch now:https://lnkd.in/geXVnRHE

In this episode of #UncommonKnowledge, Former US secretary of state, current director of the Hoover Institution, and co-owner of the Denver Broncos, Condoleezza Rice and former Stanford and Indianapolis Colts quarterback Andrew Luck explain the new terrain of college athletics, how it affects every sport played in the academic realm, what it means for both the Olympics and pro sports, and most importantly, how it will change the lives of college athletes. Watch now:https://lnkd.in/geXVnRHE

BIG viewership for 3 years straight - "For the third consecutive season, Big Ten regular season women's basketball and the TIAA Big Ten Women's Basketball Tournament were the most watched in Big Ten Network history." 🙌 Read the article to learn more: ⬇

League Bound Blue Devils: Duke Prospect Overview The second edition in this series, covering all SIX draftable prospects on this year's Duke basketball roster. If you want to keep up with the top teams in college basketball and how their players project in this year's draft, this article is for you. Check it out here

Aspiring to become a D1 college football player? Our latest article on Robbins Athletics offers an in-depth guide on the essential recruiting guidelines, physical benchmarks, and skill requirements needed to catch the eye of college scouts. Whether you're an offensive lineman, quarterback, or wide receiver, we've got tips to help you excel and achieve your dreams of playing at the highest collegiate level. Read more: How to Become a D1 College Football Player - https://lnkd.in/e4kP5fxB