Infillion’s Post

What Laurel Rossi said! It really does come down to future proofing your marketing strategy. Just because we’ve done something the same way for so long (I.e. trying to maximize POTENTIAL reach & cheaper at all costs), doesn’t make it the right way. Time to focus on & measure attention -> business outcomes

📺 Achieving the perfect balance between TV and online video ads is crucial for advertisers navigating the changing video ad landscape. 🖥 Embrace the shift towards multi-platform strategies, blending traditional TV spots with dynamic online advertising for maximum impact. 🚀As digital platforms grow, leveraging sophisticated metrics, AI, and predictive analytics becomes key to understanding and optimising ad performance. How to adapt to these changes ? https://lnkd.in/erB7NVJH

Exciting trends ahead in the digital advertising world this year. While growth might be steadying, video is the shining star with over 6% Year-on-Year forecasted growth according to Statista. Outstream video ads are making a comeback, offering high viewability and flexibility at lower costs. Plus, keep an eye on SaaS video player tech, powered by AI for personalized creatives and supporting diverse ad formats. Find out more: https://bit.ly/3ujBces #DigitalAdvertising #VideoAds #SaaS #TechTrends #AI

Traditional TV ad buying methods often involve educated guesses and rough estimations. However, with the advent of data-driven strategies, the game has changed. At Bullseye Branding, we leverage cutting-edge AI analytics to turn guesswork into precision marketing!

🚀 Breaking News at AdTimes! 🚀 Discover how AdGPT is set to revolutionize the advertising industry! Our latest feature dives deep into this innovative AI-powered platform that promises to transform digital marketing with unmatched creativity and efficiency. Why should you care? AdGPT is not just a tool; it's a game-changer for businesses of all sizes, leveling the playing field and offering unprecedented advertising solutions. Whether you're a small business owner or part of a large corporation, understanding AdGPT's potential could significantly impact your advertising strategies and results. 👉 Read the full story here: https://lnkd.in/dsCn3SB3 Stay ahead of the curve with AdTimes – your first source for the latest in advertising and marketing innovations.

AI-powered ad creation tools are not only making ad production more efficient but are also transforming the creative landscape. By enabling easy asset creation for multiple formats—video, display, and CTV—advertisers can now execute more cohesive cross-platform campaigns. These tools leverage machine learning to optimize ad performance, analyze engagement metrics, and even predict trends, providing advertisers with insights that were previously unattainable. This results in more personalized and effective ad strategies, ultimately driving higher ROI.

What sort of ads perform best, and how can they enhance the user experience? Thank you, Becca Trate and Center for Data Innovation, for a quick chat. Read on to learn more about how Monetizr is at the forefront of #innovation, enabling #brands to create sequential ad placements that aren’t limited to videos. #advertising #ingameadvertising #adtech #brandadvertising #gaming

Boost Earnings with Ad Intents: A New Era in Auto Ads 🚀 Elevate Your Ad Game! Discover the future of digital advertising with ‘ad intents’ - a revolutionary format that blends seamlessly with your content. Say goodbye to disruptive ads and hello to a strategy that enhances user experience and boosts your earnings. 🌟 Learn how to implement this game-changer on your website and drive revenue growth like never before. Don’t miss out on this opportunity to optimize your ad monetization strategy! Read the full article for expert insights and tips: Boost Earnings with Ad Intents: A New Era in Auto Ads https://lnkd.in/deEZC_Pc #AdIntents #DigitalAdvertising #RevenueGrowth #UserExperience #AdMonetization

Transform your 2024 advertising strategy! From AI integration and privacy-first approaches to AR/VR and first-party data, these trends are pivotal. Effortless Outdoor Media is leveraging these insights to craft innovative campaigns for our clients. 🔗 https://lnkd.in/dUHxPw4X #MarketingInnovation #DigitalAdvertising #EffortlessOutdoorMedia #2024Trends #PrivacyFirst

There are significant changes happening in the Ad Tech industry this year. AI advancements are driving creative automation and insights. CTV advertising is become more and more popular as traditional companies keep excluding smaller companies from purchasing with their spend & commitment requirements. Not to mention, the political advertising that will dominate your local TV stations inventory leaving you out to dry with "makegoods". Cookie depreciation is happening & happening fast, leaving your current DSP in a bind as our industry adapts to privacy friendly solutions. So make sure you're having conversations with your providers on their plan to navigate this change. Overall, the Ad Tech industry is evolving & slowly taking over the world of advertising. Please enjoy this quick read below & let me know your thoughts! Don't be a bandwagon be a trendsetter & get ahead of your competition by including programmatic advertising into your plan today! My DM's are always open.