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Woah — Creators are getting their own festival at Cannes! A while back, I wrote about how creators didn't have their own awards program, and it was time for someone to create the Oscars for Creators. I hadn't even thought about Cannes. In my mind, I had always considered creators "entertainers," but the reality is, they are also strategic marketers too. The Festival is literally called the "Cannes Lions International Festival of Creativity". It has CREATE in the name. While the festival celebrates those working in creative communications, advertising, and related fields, it blurs the line between marketing and entertainment... Which feels like the perfect place for creators to show up. I'd argue that creators are both entertainers AND marketers, which is why they can show up both at the Oscars/Grammy's and also at Cannes, Adweek, etc. And it's only time until there a premiere festival for JUST creators. It's great to see Cannes getting ahead of that. So, do you think Cannes is the right place for creators to show up? And would you describe creators as more entertainers or marketers? P.S. It's my dream to go to Cannes for the festival. Manifesting a trip next year!! #marketing #cannes #canneslions #creators

The timing of when to start a marketing campaign before a festival can vary depending on the nature of the festival, your target audience, and your specific marketing goals. However, here are some general guidelines: Major Holidays and Festivals: Start your marketing campaign at least 4-6 weeks before the festival.  Seasonal Festivals: For festivals tied to a particular season starting your campaign 2-4 weeks in advance is often sufficient.  Seasonal Festivals: For festivals tied to a particular season, starting your campaign 2-4 weeks in advance is often sufficient. Campaigns, sneak peeks, and countdowns leading up to the main marketing push. Read our recent blog for more - https://lnkd.in/dmCAG5fg At Antriksh, we specialize in helping you create a strong branding strategy through tactics like effective storytelling, the use of appropriate visuals, and proper product stratification. #festivesales #antrikshglobal If you’re interested in learning more about how we could help improve your brand’s content strategy, give us a call or visit our website, https://lnkd.in/dFFf6VS7, to get in touch with us! #FestivalShopping #OnlineSales #FestivalDeals #SaleSeason #festivebranding #antriksh

Whether it was right or wrong, no one can deny the power of Fyre Festival's initial marketing - I think it was the main reason the festival sold out in the first place. Do I think that's enough to trust the legitimacy of a "second" iteration of the festival? Absolutely not. #HypeMarketing #Marketing #MarketingStrategy

Never underestimate the impact of branding on your event. We recently renamed and rebranded a 2-day festival, bringing the event name and aesthetic more in line with their audience, offering and the experience attendees can expect. The result? 🤩 An all-round attractive and consistent festival identity 📈 Huge increase in online engagement and reach ⏱ Ticket sales hitting near sell-out in record time Brand and design are just as important as getting into the weeds with more technical aspects of running a campaign like paid ad set-up. Get this right = get results 🥇 #eventmarketing #festivals

Was this year's #CannesLions truly the onset of the Creator Era in advertising? Our CMO Becky Owen spoke to Marketing Brew, detailing the gap that remains between marketers and creators: “The trending conversation among creators was around wanting more empathy in brand partnerships and wanting to be viewed and treated as true creative partners instead of commodities. On the other hand, the trending conversation among brands was around innovative ways of working with creators.” Read the full story below, and let us know your thoughts about the creator presence at the festival this year. #CannesLionsCreators #creatoreconomy #agencylife

Digital signage enhances your event experience and ensures it runs as smoothly as possible. From sporting events to music performances, you can: - Update content as and when needed - Allow sponsors and advertisers to have a big impact - Showcase performance highlights - Be sure that your LED display is long lasting - Display your social media feeds encouraging crowd engagement in real time - In the event of an emergency the LED display becomes an exit guidance system Replacing static signage with LED digital signage has been a game changer as the benefits are endless. Find out more about incorporating digital signage into your venue > https://lnkd.in/e47yxt_w #LED #LEDDisplay #LEDprovider #DigitalDisplay #Interactivity #Content #ContentMarketing #Events #Stadiums

The #Cannes Film Festival is a media juggernaut! But even if you’re not in the film industry, you can leverage its buzz with killer marketing campaigns for your brand on social media. It’s all about staying relevant with the trend👊🏻🤟🏻 Here are 5 Instagram-worthy Cannes marketing hacks to dominate your feed! 👍🏻👎Top or Flop? (Hashtags: #CannesFashion #RedCarpetLooks) Ask your audience to vote on the best and worst looks from the festival. It’s a fun way to spark engagement and showcase your brand’s style sense. (Results: Generates buzz, user interaction, brand association with fashion) 🔮Predict to Win! (Hashtags: #CannesContest #PalmeDorPrediction) Host a contest where users predict the Palme d’Or winner. Offer a coveted prize to sweeten the deal! (Results: Builds excitement, drives user acquisition, creates brand loyalty with prize) 🎉Festival Flashback! (Hashtags: #CannesTrivia #CannesHistory) Test your audience’s Cannes knowledge with a quick quiz about the festival’s history. Use interactive features like polls or sliders for maximum audience participation. (Results: Boosts brand awareness, creates a fun learning experience, builds brand community) 🍸Cocktail Connoisseur? (Hashtags: #CannesVibes #BeachPartyDrinks) Create a personality test that matches users with their ideal Cannes cocktail. This is a great way to promote your own products or showcase local drinks and build brand association. (Results: Generates user-generated content, promotes brand products/services, creates brand connection with a fun activity) 🧐Star Spot the Difference! (Hashtags: #CannesStars #ThenAndNow) Challenge your followers to match current celebrity photos with their childhood pics. It’s a fun way to spark conversation, boost engagement, and show off your playful brand personality. (Results: Creates a lighthearted interaction, increases brand reach through user sharing, builds a relatable brand image) **What Cannes-inspired marketing ideas do you have? Share them in the comments! **

How can brands stand out in the era of fandom-driven experiences? Carving out a niche, deeply understanding their audience, and leveraging cutting-edge technology are just a few ways to thrive according to our Strategy Director, Louise Odquier, in the latest WARC exclusive. "As more brands than ever incorporate festival activations in their marketing plans, standing out isn’t just about festival footfall; it’s about social conversation and the opportunity to create a fandom that lasts beyond the festival. To capitalise on this new era, brands need to innovate, invent, invite and involve" Click here to find out why brand activations need to become more audience-first and adopt festival culture: https://lnkd.in/e_iDipaT #ImaginationGLBL #festivalculture #fandom #brandactivations #WARC #brandexperience #creativeagency #experiential

The creator economy, currently worth $250 billion, is projected to soar to $480 billion by 2027. This year, the Cannes Lions International Festival of Creativity is embracing the booming creator economy with the introduction of LIONS Creators, a dedicated experience designed to spotlight the potential of digital content creators. "Creators want brands to better understand their creative potential and form relevant partnerships. Brands want to understand how to optimally work with creators to drive growth. The major platforms want to maintain and build relationships with top creators. And creative agencies now need to establish their role within the creator marketing ecosystem," says Simon Cook, CEO of Cannes Lions International Festival of Creativity. The LIONS Creators program aims to bring together creators, brands, agencies, and platforms to spark productive dialogue, share insights, and help shape the future of this rapidly evolving industry. This launch represents a major milestone, highlighting the significant role of creators in the marketing landscape. Learn more via Forbes, link in comments. #CannesLions #Creativity #Innovation #CreatorEconomy