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🔍 Let's delve into the advertising realm and the rising prominence of connected TV – a game-changer for targeting audiences in today's digital landscape. 🚀 The shift towards connected TV is undeniable, with advertisers leveraging its capabilities to reach diverse audiences and adapt to evolving viewing habits. We are seeing a shift happening in Latin America with our FAST channel CINDIE Lite with eCPMs stabilising and growing YoY and MoM.  📊 How do you see the role of connected TV evolving? Share your insights on the impact of this trend on brand messaging and audience engagement. https://lnkd.in/eYDKgC4v

Advertisers are increasingly embracing targeted advertising approaches that deliver personalized experiences to viewers. By harnessing the wealth of data available, advertisers can better understand audience preferences, behavior, and engagement metrics, allowing for more strategic and effective ad placements. #Advertising #CTV #DataDriven #LinearTV

Make the most of your digital advertising dollars in the convergent TV landscape in 2024 with this deep dive into emerging trends, new innovations, and ever-shifting audience sentiment: https://ow.ly/r4Xm50Qzfbj

Make the most of your digital advertising dollars in the convergent TV landscape in 2024 with this deep dive into emerging trends, new innovations, and ever-shifting audience sentiment: https://ow.ly/r4Xm50Qzfbj

Unlock the power of TV advertising with the Partnerize x tvScientific integration! Reach your target audience with precision using 15-30 second TV ads. Performance marketers can now seamlessly integrate TV ads into their digital mix, optimizing across diverse mediums while capturing and measuring data effectively. Tap into the growing audience of ad-supported streaming content and elevate your marketing strategy. Discover how to make TV ads a part of your performance-based model with our quick guide. 🔗 Read more: https://okt.to/yLoFtx #tvscientific #AdvertisingTech #PerformanceMarketing #Affiliatemarketing

Amy Leifer, Chief Advertising Sales Officer at DIRECTV Advertising highlighted a series of strategies for buyers to hone in on to see success in an ever-changing ecosystem. 1️⃣ Before investing in premium video, advertisers should distinguish what inventory resonates most with their unique audience and ensure that what they’re buying is fully transparent and brand-safe. 2️⃣ Strike the perfect harmony between contextual and audience-targeted solutions to maximize advertising efforts and prepare for life after third-party cookies. 3️⃣ Programmatic holds the key to enabling holistic buying and making linear TV and digital look and feel the same across the board. 4️⃣ Leverage opportunities like ad innovation and addressability, to better engage with audiences and maximize reach across CTV and linear. For a more detailed view check out the full article. 🔗👉 https://bit.ly/4cd0kVB #BrandSafety #ConnectedTV #cookies #CTV #BuySide #audiencetargeting #Contextual #ROI #Streaming

Let’s Talk CTV! 📺What is CTV? CTV stands for Connected TV. These are connected devices that connect to the internet and stream video content. CTV is a great way to spread awareness for your business! 🤯Did you know as of 2023, 88% of US households have AT LEAST one CTV device? That’s nearly 111 MILLION households in the US alone. 🤔Why should your business invest in CTV? 🎯Targeted Reach: Focus on users based around variables like demographics, geographic location, behaviors and search interests. AKA users who have demonstrated behaviors that align with your business! 📈Higher Engagement: CTV viewers are actively choosing the content they consume. (Hint: because we are already targeting users who are interested in content related to your business!) Capture the attention of an already invested audience! 📊Improved Data Reporting: Gone are the days of basic reporting when it comes to traditional linear television. Get more data based around views, impressions, QR scans, and time viewed! Not to mention you can keep track of how sales and foot traffic of your business increase while running these campaigns. 📲💻Cross Device Delivery: Consumers are no longer engaging with content on a singular device. One user may watch their favorite show on their smartphone, laptop, and TV all on the same day. This presents a fantastic opportunity for advertisers by exposing users multiple times to your ads. Reaching consumers through multiple touch points maximizes your businesses marketing efforts and effectiveness. Want to learn more about CTV or some of the other amazing advertising products we offer? Give me a call! Let’s turn your advertising dreams into reality🤩 📲484-888-5092 #ctv #ott #connectedtv #marketing #roi #businessgrowth #unitedstates #growyourbusiness

"The strategy going into this year’s Upfronts and Newfronts should focus on the ability to offer precision-targeted audience reach extension, on high quality streaming inventory that compliments owned channels, and with measurement baked in that proves business outcomes" says our CRO, Jon Kaplan. Read more in TVREV's latest Hot Takes article here: https://hubs.li/Q02q6JGY0

Want to earn more revenue on FAST channels? It's not magic! To drive audiences and increase revenue, invest in your FAST channel brand, marketing, and social media presence. The number of hours watched is directly related to revenue earned and no platform is going to focus efforts for you. Don't miss out, check out this article on how to achieve success on FAST channels. #fastchannels #streamingmedia #ctv #connectedtv #programmatic https://lnkd.in/ev9kDdrM

Want to earn more revenue on FAST channels? It's not magic! To drive audiences and increase revenue, invest in your FAST channel brand, marketing, and social media presence. The number of hours watched is directly related to revenue earned and no platform is going to focus efforts for you. Don't miss out, check out this article on how to achieve success on FAST channels. #fastchannels #streamingmedia #ctv #connectedtv #programmatic https://lnkd.in/eYtUjuEY