Insights Lighthouse’s Post

Did you see our agenda ? Check it out and register, if you don’t have your pass yet https://lnkd.in/dva53A4h We have a full day agenda with many executive speakers, one hour lunch break, short coffee pause and Coctail reception with life sax music and cooking show that will be kicked off in the end of the day around 7:00 PM CET pm Don’t miss it out - if you are on a client side, taking leadership role and plan to be in Cannes on 18th of June

🌟 **Get a Sneak Peek from the Panel: The Future of Insights!** 🌟 Michael Nevski envisions an exciting future for research with generative AI 🤖✨, recognizing the tremendous opportunities it presents for enhancing efficiency. He believes that while generative AI can significantly boost productivity, it is not about replacing human expertise 👨🔬. Instead, it complements and amplifies the role of researchers. Imagine scenarios where, during an in-depth interview, Copilot assists with transcription 📝, and then a generative AI like ChatGPT provides a quick summary 🔍. This approach can save valuable time ⏳, but human oversight is crucial to understanding the nuances, emotions, and context that AI alone might miss ❤️. With his background and experience, Michael understands that generative AI can improve efficiency in text and voice analytics 📊, but researchers are indispensable for guiding research processes, making strategic decisions, and setting the direction. He envisions researchers defining how AI can be effectively utilized within their organizations 💡, ensuring that it meets their specific needs. Michael also highlights the importance of upskilling 📚, noting that the quality of AI responses is influenced by how well researchers frame their questions. He encourages learning to interact with AI in ways that enhance its reliability as a research tool 🛠️. As someone deeply engaged in advancing research methodologies, Michael is confident that while generative AI continues to evolve, human expertise will remain essential for interpreting and navigating results 🔍. He advocates for embracing AI’s potential while maintaining a leadership role in the research field 🌐. What do you think ? Share your opinion in the comments or dm! Events partners: Appinio and ESOMAR Key sponsors: Fastuna Descartes & Mauss, EyeSee, Stravito, Behaviorally, Hotspex, Cloverpop Cannes Lions International Festival of Creativity

Understanding Mental Availability and Its Role in Brand Health with Tizian Bonus and Appinio What is Mental Availability? Mental availability refers to the likelihood that a brand will come to mind in buying situations. It’s about ensuring that consumers think of your brand when they are considering a purchase in your category. The goal is to be top-of-mind, which can significantly influence consumer behavior and brand choice. Measuring and improving mental availability is crucial for enhancing brand health. By understanding how consumers think about your brand, you can implement strategies that ensure your brand remains a leading choice in their minds. Regular measurement and adaptation will keep your brand relevant and top-of-mind in an ever-competitive marketplace. Stay tuned for insights that could change the way you view your brand’s potential! 🚀 The full video will be available at our YouTube channel shortly! Don’t miss out on this opportunity to learn how to elevate your brand strategy! Event key partners: Appinio and ESOMAR Cannes Lions International Festival of Creativity

What’s a news Thank you Forbes Board Advisors: Kim "Kimfer" Flanery-Rye, MBA , Raquel Navarro-Prieto, Pranjal Sharma, Vesna Hajnšek, CHIARA BOLOGNINI, Polina Toropova (Strandstrem), Bilge BALCI, James Sallows, FMRS, Joanna Dumont, Olga Komleva, Valentina Tarchinskaya Key people who supported at the day and behind the scenes: Joy Eckhoff, Andrew Seinfeld, Crispin Beale, Joris De Bruyne, Gera Nevolovich, Eugene Roytburg Ph.D., Maurice NDiaye , Tizian Bonus, Rimantas Reimontas, Inna Merenkova, Olga Shakhmatova, Ewa Gallon, Alex Hunt, Victoria Welvaert, Nelly Mamyan Event producer and magician: Hellen S. Photographer and storyteller: Eugene Theodore, Storyteller Key partners: Cannes Lions International Festival of Creativity Appinio, ESOMAR Key sponsors: Stravito, Behaviorally, Fastuna, EyeSee, GWI, Descartes & Mauss, Cloverpop, Hotspex

Sneak peek conversation delivered by Olga Komleva – Consumer Marketing Director, Board Advisor at Insights Lighthouse. She is passionate about transforming Marketing to develop solutions that will improve people’s lives 🌍 and the planet 🌱. 🔥 **Topic:** “How insights-driven approaches are empowering marketers to optimize campaigns and drive personalized experiences” 🎯 In summary, Consumer Insights are an unmet need for successful marketing campaign creation and optimization in a fast-changing environment: - Being people-centric is critical; understanding people’s behaviors, preferences, and buying patterns allows marketers to tailor campaigns that resonate more effectively with their target audience and deliver hyper-personalization 💬. - Data-driven insights can inspire creative ideas that are more likely to resonate with the audience, enhance customer engagement, and ultimately drive better business outcomes 📈. - Campaign optimization is necessary to succeed by leveraging the following elements: agility ⏩, content optimization ✍️, optimized budget allocation 💰, and campaign performance measurement 📊. The event was powered by ESOMAR and Appinio