Insights by Kantar’s Post

CLEANING UP: Will data clean rooms clear up cookie crumbs? In an age of walled gardens, ID deprecation and privacy legislation, digital campaign measurement requires all that data to be transparent and connected. Learn more today about how data clean rooms work and the power you can unlock to optimise your marketing strategies collaborating with Kantar and its new partner Snowflake, leader in the data clean rooms industry. Discover more here: https://loom.ly/tO3S3Gw #DataPrivacy #MarketingStrategy #CustomerInsights #DataCleanRooms #BrandInnovation #DigitalTransformation #PrivacyFirst

⌚ It's time to adapt to a cookieless future. The transition from third-party #cookies to first-party data may seem daunting, but we'll help you through a smooth transition. Our comprehensive infographic serves as your essential guide through this change: https://lnkd.in/gFbDHMYM #DataPrivacy #DataProtection

"The results gleaned from digital marketing will closely align with the quality of data you put into creating a campaign. Future campaigns are built on the results of past campaigns. The ability to attribute where a sale has actually emanated from is key to the success of digital marketing." - Sergio Alvarez As privacy dilutes data, #attribution and #campaign performance will suffer. By proactively standardizing marketing #data, you can establish a single source of truth and validate data quality even as protocols tighten. #dataintegrity #dataquality #datastandards #datagovernance #mmm Forbes Business Council Forbes Claravine https://lnkd.in/edrEaYd2

Highly recommend this upcoming webinar with Luka and Jake! I love learning from these two any chance I get.

In a dynamic marketing landscape saturated with over 12,000 tools, grasping the challenges and opportunities is crucial. The power of first-party data insights can keep you ahead of the curve and enable you to engage with your customers effectively. However, the evolving landscape of data and privacy poses challenges, requiring strategic navigation in five critical areas: 1. First-party data 2. Triple down on privacy 3. Product differentiation through privacy 4. Embracing zero-party data 5. Shifting from assumed behaviors to explicit data requests #MarketingInsights #DataPrivacyStrategy #CustomerEngagementNow

Did you know that 57% of organizations find their marketing analytics fall short of expectations? 📉 I just read an insightful article that explores the importance of effective customer data collection and utilization. It delves into common challenges like data quality, limited access to first-party data, and navigating privacy regulations. This piece offers practical steps to harness your customer data and drive impactful change. If you're looking to enhance your data strategy, this is a must-read! #CustomerData #DataStrategy #MarketingInsights

Embrace the new era of data analytics. With evolving privacy policies and customer preferences, rethinking your marketing data analytics strategy is crucial. Find out how here: https://lnkd.in/g8UmvJTd #DataAnalytics #MarketingStrategy #CustomerExperience

🛑 The March 2024 deadline for the implementation of Consent Mode V2 has come and gone. Does your business understand the implications of this update? ✔ And have you taken the necessary steps? Over the next few days, our Senior Digital Marketing Analyst Anthony McGowan will share his top tips to help you better understand Consent Mode V2, navigate post-deadline challenges, and optimise use. Keep your eyes peeled 👀 Can’t wait? Check out the full blog here: https://lnkd.in/eXfjn6aX #ConsentModeV2 #MarketingAnalytics #DataAnalytics #cookieless #ThirdPartyCookies

Did you know that 57% of organizations find their marketing analytics fall short of expectations? 📉 I just read an insightful article that explores the importance of effective customer data collection and utilization. It delves into common challenges like data quality, limited access to first-party data, and navigating privacy regulations. This piece offers practical steps to harness your customer data and drive impactful change. If you're looking to enhance your data strategy, this is a must-read! #CustomerData #DataStrategy #MarketingInsights

📝 Your First-Party Data Checklist is HERE! 📝 💪 Learn how to evolve your marketing operations to a dynamic first-party data strategy! 🚀 Deliver privacy-first personalized experiences to your customers! 👉 Get the checklist: https://lnkd.in/ek_YpMer #DataPrivacy #FirstPartyData #PrivacyFirst