Insights by Kantar’s Post

Always such a delight to speak to Roberto Verganti about innovation. In this video he shares his thoughts on AI and how it can empower the innovation process. Beware of the 'Substitution effect though'. Click below to find out more....

AI has revolutionised the way innovators can develop new ideas and concepts, but many are still not capitalising on its true potential. 🟣 Enjoy this fascinating conversation with Harvard Business School's lecturer Professor Verganti and Kantar's Dr Nicki Morley as they explore how innovators can unlock new connections through #AI. Some of the questions they delve into: ◾ What is the role of a team when innovating in the era of AI? ◾ Would you design the same things if your process to innovation was faster? ◾ How can you ensure you don't lose sight of the human when innovating through AI? Discover how to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences, in our latest #innovation guide: https://lnkd.in/dB5HTkwQ #ConnectedInnovation

A doctor and a professor shedding light on how to best use the capabilities or artificial intelligence in innovation. Not bad for a Monday! Super useful, really interesting and 10 minutes very well spent. Click below and have a look at, among other topics, how not to lose sight of the deeply important human factor in among the use of new technology in innovation and growth. #innovation #artificialintelligence #ai #growth #brand

AI has revolutionised the way innovators can develop new ideas and concepts, but many are still not capitalising on its true potential. 🟣 Enjoy this fascinating conversation with Harvard Business School's lecturer Professor Verganti and Kantar's Dr Nicki Morley as they explore how innovators can unlock new connections through #AI. Some of the questions they delve into: ◾ What is the role of a team when innovating in the era of AI? ◾ Would you design the same things if your process to innovation was faster? ◾ How can you ensure you don't lose sight of the human when innovating through AI? Discover how to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences, in our latest #innovation guide: https://lnkd.in/e39Hhaag #ConnectedInnovation

AI has revolutionised the way innovators can develop new ideas and concepts, but many are still not capitalising on its true potential. 🟣 Enjoy this fascinating conversation with Harvard Business School's lecturer Professor Verganti and Kantar's Dr Nicki Morley as they explore how innovators can unlock new connections through #AI. Some of the questions they delve into: ◾ What is the role of a team when innovating in the era of AI? ◾ Would you design the same things if your process to innovation was faster? ◾ How can you ensure you don't lose sight of the human when innovating through AI? Discover how to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences, in our latest #innovation guide: https://lnkd.in/dBqZ8uaf #ConnectedInnovation

AI has revolutionised the way innovators can develop new ideas and concepts, but many are still not capitalising on its true potential. 🟣 Enjoy this fascinating conversation with Harvard Business School's lecturer Professor Verganti and Kantar's Dr Nicki Morley as they explore how innovators can unlock new connections through #AI. Some of the questions they delve into: ◾ What is the role of a team when innovating in the era of AI? ◾ Would you design the same things if your process to innovation was faster? ◾ How can you ensure you don't lose sight of the human when innovating through AI? Discover how to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences, in our latest #innovation guide: https://lnkd.in/eE_S585f #ConnectedInnovation

AI has revolutionised the way innovators can develop new ideas and concepts, but many are still not capitalising on its true potential. 🟣 Enjoy this fascinating conversation with Harvard Business School's lecturer Professor Verganti and Kantar's Dr Nicki Morley as they explore how innovators can unlock new connections through #AI. Some of the questions they delve into: ◾ What is the role of a team when innovating in the era of AI? ◾ Would you design the same things if your process to innovation was faster? ◾ How can you ensure you don't lose sight of the human when innovating through AI? Discover how to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences, in our latest #innovation guide: https://lnkd.in/dz5zXyDs #ConnectedInnovation

AI has revolutionised the way innovators can develop new ideas and concepts, but many are still not capitalising on its true potential. 🟣 Enjoy this fascinating conversation with Harvard Business School's lecturer Professor Verganti and Kantar's Dr Nicki Morley as they explore how innovators can unlock new connections through #AI. Some of the questions they delve into: ◾ What is the role of a team when innovating in the era of AI? ◾ Would you design the same things if your process to innovation was faster? ◾ How can you ensure you don't lose sight of the human when innovating through AI? Discover how to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences, in our latest #innovation guide: https://lnkd.in/gj5tHf9J #ConnectedInnovation

AI has revolutionised the way innovators can develop new ideas and concepts, but many are still not capitalising on its true potential. 🟣 Enjoy this fascinating conversation with Harvard Business School's lecturer Professor Verganti and Kantar's Dr Nicki Morley as they explore how innovators can unlock new connections through #AI. Some of the questions they delve into: ◾ What is the role of a team when innovating in the era of AI? ◾ Would you design the same things if your process to innovation was faster? ◾ How can you ensure you don't lose sight of the human when innovating through AI? Discover how to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences, in our latest #innovation guide: https://lnkd.in/gcfY5uM8 #ConnectedInnovation