Insights by Kantar’s Post

Interesting quotes from Coca-Cola Q3 earnings call about their digital focus: "We've been shifting our media spend toward digital. In 2019, digital was less than 30% of our total media spend and year to date is over 60% Our marketing transformation is increasingly making our brands more relevant to consumers. Today, Gen Z spends seven to nine hours per day on screens. However, very little time is spent watching traditional TV. We've been shifting our media spend toward digital."

ICYMI: What is a “culture-first” mindset and how Pepsi’s CMO used it to engage with consumers: session at DPAA Global Summit October 10 in New York: Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape   From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be […] The post Todd Kaplan talks “Culture-First” Mentality in Today’s Fragmented Media Landscape at DPAA Global Summit first appeared on DPAA. #DOOH #digitalbillboards #digitalsignage

ICYMI: What is a “culture-first” mindset and how Pepsi’s CMO used it to engage with consumers: session at DPAA Global Summit October 10 in New York: Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape   From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be […] The post Todd Kaplan talks “Culture-First” Mentality in Today’s Fragmented Media Landscape at DPAA Global Summit first appeared on DPAA. #DOOH #digitalbillboards #digitalsignage

The future of retail media is bright, with opportunities in upper-funnel brand building and innovative use of first-party data to unlock new revenue streams. Learn how DICK'S Sporting Goods, Advance powered by Loblaw, and The Trade Desk are approaching the evolving digital buying landscape to drive sustainable growth and a competitive advantage. Check out the full session from Amplify https://lnkd.in/gHU46dVq #RetailMedia #LakehouseCDP #FirstPartyData #CustomerData

FYI: What is a “culture-first” mindset and how Pepsi’s CMO used it to engage with consumers: session at DPAA Global Summit October 10 in New York: Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape   From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be […] The post Todd Kaplan talks “Culture-First” Mentality in Today’s Fragmented Media Landscape at DPAA Global Summit first appeared on DPAA. #DOOH #digitalbillboards #digitalsignage

As the buzz of the Oscars settles, it's time for brand marketers to take center stage! Our latest report (sneak peek alert) dives deep into the captivating world of Hollywood and unveils valuable insights for all consumer marketers. Discover how Hollywood's high-stakes game of movie launches can inspire your next product or brand campaign. Download the full report here: https://lnkd.in/gKfFaHC8

🏆 The way brands do marketing is constantly evolving, It's fun to watch and fun to be part of the game.  Innovation can be triggered trough many angles: technological catalysts, societal trends, celebrity news, politics, etc.. It is all about finding over and over again a way to strongly connect with your audience.   👇 Below article deep-dives into 6 noteworthy campaigns and branding plays from H1 2023. Inspiring to understand how some major brands are seizing the moment to reinvent themselves and engage beleaguered consumers who are seeking something fresh: The Coca-Cola Company handing consumers the creative keys with generative AI “Create Real Magic” platform Dunkin' making a hilarious celebrity partnership with Ben Affleck PepsiCo ushering in new era with vibrant visual overhaul Amazon celebrating the final season of its award-winning series with ‘Marvelous Mile’ pop-up event on Fifth Avenue New York Burger King taking the internet by storm and resurrecting the Whooper with viral jingle Dove rallying for safer social media legislation with Kids Online Safety campaign   #MarketingInnovation #GameChangers #CreativeRevolution #CMO #Expleo   https://lnkd.in/eNCkUm2Q

We're driving the Share of Voice rule home this week baby. Why? Because it WORKS. ☑ Share of Voice = percentage of placements you hold on a page one search. ☑ Market Share then "chases" and CATCHES, your Share of Voice percentage. It's been proven. ....over and over and over. ...by Harvard Business School ...by Nielsen ...by the Institute of Practitioners in Advertising ...by LinkedIn ...by McKinsey ----- Not a new or novel idea. The biggest brands have been using this formula for decades. All those billboards and TV ads you've been exposed to since you were a kid? Those are big brands using Share of Voice to drive Market Share. It works. #shareofvoice #ppchacks #amazongrowth #retailgrowth #cpggrowth #FoodandBeverage #commercegrowth