Insights by Kantar’s Post

Curious about how customer experience impacts brand growth? 💡 Join our experts to discover how Meaningfully Different Experiences (MDX) can set your brand apart and foster customer loyalty.

What REALLY drives brand growth and preference? Experience! Sure, brands must meet needs, but they must also stand out as different and be more memorable for the right reasons. Join our 17 July webinar to discover how companies that offer Meaningfully Different Experiences keep more customers, attract more customers and are seen to be worth paying more for. Register now: https://loom.ly/LoyF6k0

5 more days to go... Brands need to create strong emotional connections with customers to create memorable experiences, come find out how.

Are you keen to refresh how stakeholders including employees, customers and investors view your business? Join our upcoming webinar on 'The Brand Growth Journey' in partnership with Focus7 | Hubspot Partner sign up here: https://lnkd.in/eCJBm_bS #BusinessGrowth #BusinessSupport #Brand

A Deep Dive into 2024 Trends!! What consumers want in 2024 and how these trends translate perfectly when promoting your brand. Ask ORION for more info to help promote these HOT products.

Being different is better than being the best Brands constantly talk about how their products/services are better than their competitors or that they're the best. The problem with that is that "better" and "best" are value statements, they're made by customers - not brands. Any brand that talks about how they're the best or better will not be believed by people simply because every brand makes that claim, even the worst brands. People's experiences have taught them to not believe those statements. Enter differentiation, differentiation is highlighting how your product, service or business is different from its competitors in its market. The difference you talk about has to be value driven, benefit customers and make it easy for them to choose your business over its competitors. People are hardwired to notice differences, not similarities. When your competitors go left, you go right and tell people why you went right plus how you going right will benefit them. Don't do what your competitors are doing if you want to beat them. Stay away from status quo and doing things "how they've always been done". Dare to be different, do different things. Make your brand a memorable brand. Being different will help your business become easily recognizable, it'll stand out and attract more customers to it. People are curious beings, use that curiosity to attract new customers and increase sales by using differentiation. #differentiation #positioning #brandpositioning

How can you confidently invest in newer markets without knowing your brand's standing? It's like navigating in the dark, isn't it? Enter the game-changer—brand salience measurement. 📊 In our latest blog post learn how to actively measure brand salience, understand customer signals, and secure your spot as the #1 choice in the market. 🚀 #BrandSalience #BusinessGrowth

Cultivating brand loyalty starts with 1 tactic: Understanding how and why consumers make repeat purchases. 🔂 That’s why we asked consumers why they buy again and again (and again) from their preferred brands. Those findings are featured in our Strategic Loyalty Playbook and can help you build a roadmap to create and keep loyal customers. 🔗 Download the playbook at the link in the comments.

Planning to launch a brand? Here are few things that you have to keep in mind while launching your brand. They will define the face and the feel of your brand and will help you strike a chord with your target customers💫 #brandxperience #brand #brandlaunching #marketingstrategy