Inspira Marketing Group’s Post

You can’t start a first date by asking someone to marry you. Sounds obvious, right? So in marketing, why do we think we can garner a customer’s loyalty if we aren’t working to build a connection with them, first? 🤨 Creating a strong brand that will win your customers over requires time and investment. See our white paper for 8 best practices on building effective marketing strategies to engage your audience:

Why Promotional Products Work? Research shows that promotional products effectively increase brand awareness. When you invest in a marketing tool that engages your audience, you'll remain front of mind when they need your product or service. Here are a few ideas....

One of the most effective ways to create successful activation's are to deliver a uniquely positive consumer experience that memorably conveys a strong sense of the brand and the role it can play in the consumer’s life. At Innovative Group we help our clients achieve this by creating a value that will engage their audiences and inspire behavior change. How can we help YOU? https://lnkd.in/eDAk5z8e

After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. According to 2023 Forrester research, more than three-quarters of marketing executives are returning to experiential marketing to educate, engage, and build trust with consumers. Check out our latest Inspira Infographic at the link below for details on how consumers feel about events and the impact that participation has on brands.🎡 https://lnkd.in/emfwtG2Z

In this era of personalized, one-to-one engagement, brands are increasingly turning to experiential and event marketing to create rich, emotional connections with consumers. From huge events and sponsorships to small, guerilla-style activations, experiential and event marketers are generating new, highly creative initiatives that demand consumer attention. As important, these events become fodder for social media, encouraging Tweets, Instagrams, Snaps and streams. Click to read how this not only amplifies the reach of an individual event, but also provides sponsors with unique, real-time insights into how consumers react to the campaigns.

In this era of personalized, one-to-one engagement, brands are increasingly turning to experiential and event marketing to create rich, emotional connections with consumers. From huge events and sponsorships to small, guerilla-style activations, experiential and event marketers are generating new, highly creative initiatives that demand consumer attention. As important, these events become fodder for social media, encouraging Tweets, Instagrams, Snaps and streams. Click to read how this not only amplifies the reach of an individual event, but also provides sponsors with unique, real-time insights into how consumers react to the campaigns.

This article hit the nail on the head on why we focus on engaging content and experiences at Ingram Micro events. “The power and impact of experiences that create emotional connections between brands and consumers is finally being appreciated and understood,” says Chris Meyer, CEO of experiential agency George P. Johnson. This is being driven by three things: 1. A shift in preferences by millennials who not only expect but prefer experiences over any other engagement. 2. Data driven platforms that allow hyper-personalization and much stronger metrics. 3. Heightened creative thinking applied to experience design to create unique and valuable interactions. Experiential has finally taken its place at the adult table as it relates to marketing mix and investment.” Love to see it! Great article.

Learn how to craft promotions that captivate and leave a lasting impact on your audience! Watch our amazing "Promotions That Wow" video 👉 https://lnkd.in/epF4-CEH Start spotlighting value and driving engagement today!

Are you ready to take your brand from the background noise of social media to the forefront of your customer’s minds? It's time for you to consider the Experiential Edge! Our latest blog insight talks about the power of live events and activations, showing how to create experiences that turn customers into a community. Read it Here ➡ https://lnkd.in/eTqW_WZ2

In this era of personalized, one-to-one engagement, brands are increasingly turning to experiential and event marketing to create rich, emotional connections with consumers. From huge events and sponsorships to small, guerilla-style activations, experiential and event marketers are generating new, highly creative initiatives that demand consumer attention. As important, these events become fodder for social media, encouraging Tweets, Instagrams, Snaps and streams. Click to read how this not only amplifies the reach of an individual event, but also provides sponsors with unique, real-time insights into how consumers react to the campaigns.