Integral Ad Science’s Post

New research from Analytics FC shows how managing player performance peaks could be assisted by specific tactical decisions. In this excellent piece Jason McKenna, head of content at PREMIER INJURIES LTD. and a regular contributor to our website, explores how AI and sports science can improve load management, and how changing tactics within a load management cycle can also avoid injuries. Using Arsenal as an example, Jason contrasts their drop-off last season with Arteta's side's output this term and shows how on-pitch performance indicators could shed light on how the team's load is being managed. Read more here: https://lnkd.in/eJXHgURY

This is a time for specialised guidance in audience research - particularly in sport. The whole industry has entered an extraordinary period of volatility, uncertainty and opportunity. From changing business models to challenging economic conditions, from emerging markets to fast-growing properties, organisations in sport face more questions than ever before. And many of those questions concern their fans. Who are they? What do they want? What do they really value? And where can I find more people like them? This is where GSIQ comes in. We’re a full-service agency founded by respected intelligence analysis specialists, combining decades of focused experience with an agile, boutique approach to client support. Read more here about our vision and approach - and get in touch to see how we can help you make sense of what lies ahead. https://lnkd.in/efnFXVVw #SportsBusiness #SportsAnalytics

With the Olympics currently going I thought this is highly apt. The impact AI will have on the future of the sports industry including integration with rapid marketing changes is an exciting one! Explore the key market trends from across the sports industry in PwC UK ’s latest Global Sports Survey: https://pwc.to/4fqL0Gf #PwCSports

ICYMI: Two weeks ago we held a webinar on the Future of AI Tools for Marketers Here were the key takeaways: The importance of AI driven audience insights in order to aid in enhanced customer understanding, increase ROI as well as efficiency and scalability The importance of AI driven analytics for competitive advantage (understanding your audience more than your competitors) He educated us on the best current AI tools out there on the market for different parts of the marketing mix (eg. for content creation, engagement & community management, for collaboration etc.) Join us for this week's webinar: A groundbreaking exploration into Augmented Reality as the future of retail, with guest speaker Dean Joffe. Discover how AR is: Revolutionising the retail landscape Elevating immersive shopping experiences Enhancing customer engagement Gain invaluable insights on leveraging this cutting-edge technology to stay ahead in the competitive retail industry. Don't miss this chance to unlock the potential of augmented reality for your brand. Save the date and register for an eye-opening session that promises to reshape your business strategy. https://lnkd.in/d-aJCfDB

The Cannes Lion festival and WARC published an interesting study, revealing some critical insights about the challenges marketers face today. 🔍 Key Findings: - 89% of marketers find the commercial aspect of marketing hard to understand. - Two-thirds struggle to grasp marketing’s contribution to the bottom line. - 43% find making the case for creativity in the boardroom frequently or always very challenging. As marketers, it’s crucial to develop stronger analytical skills and understand the financial impact of our activities. Bridging the gap between creativity and commercial understanding will not only enhance our strategic decision-making but also help us justify our efforts and secure necessary support from stakeholders. Let’s continue to push for more clarity and effectiveness in our marketing strategies! #Marketing #CannesLions #WARC #MarketingInsights #Creativity #MarketingStrategy #MarketingEffectiveness

To establish a human connection with your audience, you need the right marketing team. Gino Wickman in his book "Traction" said the right team is one that "Gets it, Wants it, Has the Capacity to do It." He called this GWC. The GWC principle ensures each team member understands their role (Gets it), is genuinely interested and committed to it (Wants it), and possesses the necessary skills and resources to effectively perform it (Capacity to do it). Utilizing the GWC framework, our FCMOs build a marketing team that's ready to take on challenges, deliver results, and contribute to your business's success. Schedule a call with me to learn how we can help you create a marketing dream team, link in the comments! #aitips #aitools #FCMO #aifacts #ai #leadgeneration #marketingstrategy #marketingadvice

How can sporting organisations evolve to meet the changing needs of their fans? What is the role of technology in enabling reinvention? Explore the key market trends from across the sports industry in PwC UK ’s latest Global Sports Survey: https://pwc.to/4fqL0Gf #PwCSports

How can sporting organisations evolve to meet the changing needs of their fans? What is the role of technology in enabling reinvention? Explore the key market trends from across the sports industry in PwC UK ’s latest Global Sports Survey: https://pwc.to/4fqL0Gf #PwCSports

Networking and benchmarking are so important for improving your compliance program. Central Florida compliance professionals, don't miss this great opportunity to do both. Sponsored by SAI360, this event is free for all Florida compliance professionals. Register today! #compliance #networking #benchmarking #CentralFlorida

GenAI presents a significant commercial opportunity across the sports industry. From predictive analytics and performance management, through to content creation and personalised fan experiences, it is enabling the continual reinvention needed to stay ahead of the competition. Read our Global Sports Survey to explore the value of GenAI across the industry and how to drive growth through its adoption: https://pwc.to/3ykHOeE #PwCSports #GenAI