Inter Miami CF’s Post

Jumping on the bandwagon can be awfully tempting. Following trends can have a lot of appeal to a brand. If something is popular that means it'll be easier to sell and your brand will be seen as in tune with the times. However - it's crucial for the health of your brand to not sacrifice your core values for the sake of fleeting popularity.  Back in 2012 when Eurostar pitched to be a sponsor of the London Olympics, we had to prove meticulously that we were adding value to the games and would have a positive impact on the delivery of the games itself. We felt the benefit of being able to sustainably bring millions of spectators in from the continent seemed a bit bloody obvious but we had to not only prove it, create huge amounts of added value in terms of customer experience and marketing spend, we also had to stay very firmly in our lane of Official International Rail Services Provider. Read more about how you can maintain your brand health and identity in the face of ever more rapidly changing trends here➡️https://lnkd.in/ecZNWYaT #branding #trends #brandidentity

Football, luxury and fashion are three areas that have many synergies, players are seen with luxury goods, which creates aspiration amongst segments of fans to purchase brands and products that players are wearing and using, explored in further detail, the link with football becomes even more appealing when you look at the data, for example in the UK alone, 15.6% of football fans have an income of £60-100k, which would be key target demographic for luxury brands. This will be forming part of the case why luxury goods brand, Louis Vuitton are currently considered a multi-million pound deal with England and Real Madrid player Jude Bellingham, the influence that Jude is having at Real Madrid is resonating globally with its global fan base of 450 million fans, and considering that Jude is now a regular England international, it makes the case for Louis Vuitton very clear. There will be more brands in the luxury sector exploring partnerships with specific football clubs and players as the likes of Louis Vuitton expands into this sector, at Football Media we are working with brands in the luxury sector across both men’s and women’s football to engage and explore such partnerships and create specific digital activation strategies that enable the sponsoring brand to achieve their objectives, activations of such sponsorships and partnerships will always be key drivers of success. #footballmedia #LouisVuitton #realmadrid #football #womensfootball #sponsorship #partnership #advertising #laliga #premierleague #fashion #judebellingham Bellingham

Silverstone wrapped up last Sunday. What an event. But for any marketer you’d know it was more than just a F1 race. It was a masterclass in branding & partnerships. Mercedes, Red Bull, and Ferrari didn’t just compete on the track but in the minds of consumers. They were everywhere. Logos, merchandise, you name it. But there was one partnership that stood out to me. Rolex & F1. This partnership is no accident. The association with precision, luxury, and performance aligns bang on with the high-speed, high-stakes world of F1. And guess what? I haven’t seen any mention of Rolex in the Euro’s. Why not? Simple. F1’s exclusivity and global appeal mirror Rolex’s brand values way more closely than the mass-market of football. Content overload - did you notice? From live feeds to behind-the-scenes scoops, Silverstone was a content goldmine. A killer content strategy is always going to keep fans hooked and brands ticking. So here are my key takeaways from Silverstone that you can use in your strategy: 1. Align Your Brand with the Right Partners ↳ Partnerships should reflect your brand’s core values. Just as Rolex aligns with the precision of F1, find partners that elevate your brand’s message. 2. Double Down on Content ↳Regular, top-notch content keeps your audience coming back. Whether it’s a live event or a product launch, content is your way to maintain presence. 3. Embrace Exclusivity ↳ Create a sense of exclusivity with your offerings. Like F1’s paddock club or the allure of owning a Rolex. Make your customers feel like VIPs. Who’d be your dream brand to team up with? Let me know ↓ #ecommerce #marketing #leadgeneration

Branded star tent, spider marquee. Popular used at sports events, grand opening, brand launches, celebration, party and wedding events.#startent#canopy#marquee#branding#brandmarketing#marketingsolutions#sport#motorracing#partytent#weddingtent#customizedforyou

The most important thing properties selling #sponsorship need to know... Your value In sponsorship, there are two forms of value #sponsors are looking for: 1. Tangible Asset Value 2. Intangible Asset Value Tangible asset value refers to the physical and measurable assets that a property can offer. These benefits include: - On-site branding - Signage - Product placement - Hospitality packages Intangible asset value encompasses the non-physical benefits that a sponsorship property can offer. These include: - Association with a reputable brand. - Access to exclusive audiences. - Emotional connection from being part of a meaningful event or cause. By understanding and effectively communicating tangible and intangible asset values, sponsorship properties can create compelling packages that attract and retain sponsors.

Learn more about the athletes and brands at the top of their game in our new article from the luxury-focused team at Sia Partners! https://lnkd.in/g82aduMK

When it comes to creating value, no one in football beats Florentino Perez and Real Madrid C.F. Winning trophies is 60% of the work, but here is how the $6 billion enterprise has done it wearing their suits and ties: 1. Matchday revenue 2. Commercial partnerships 3. Media rights 4. Merchandising 5. Player transfers 1. Maximizing matchday revenue Santiago Bernabeu is a revenue powerhouse. In the 2019/2020 season, Real Madrid earned over $150 million in matchday revenue, including ticket sales, hospitality, and concessions. Matchday revenues is expected to grow now that the stadium renovation is complete. 2. Securing commercial partnerships Real Madrid has one of the most lucrative kit sponsorship deals in football history. Their partnership with Adidas was signed in 2019 for $1.2 billion over 10 years. 3. Searching for more eyeballs through media deals The Merengues benefit from lucrative broadcasting deals, including agreements with Movistar (Telefónica Hispam) and ESPN. In the 2022/2023 season, Real Madrid earned over $330 million from broadcasting rights. 4. Creating demand for your merchandise The iconic white home kit is a best-seller year after year and one of the highest selling jerseys globally. The club's retail stores at Santiago Bernabeu Stadium and online platforms offer a wide range of branded merchandise, including apparel, accessories, and collectibles. Revenue from merchandise sales surpasses $100 million annually. 5. Buying players who are marketable Real Madrid's transfers make headlines, with high-profile signings commanding substantial transfer fees. The club acquired Eden Hazard from Chelsea Football Club for a reported fee of $100 million in 2019. Player signings, like Hazard's, drive merchandise sales, with fans eager to purchase jerseys and memorabilia featuring their favorite players. Everyone wants to be seen with a winner. #soccernews #sportsbusines #sportmedia #sportsmanagement #footballnews #privateequity #hedgefunds #realestatedevelopment #consulting #sportslaw

How to source sports equipment and what is the best strategy to source sports equipment from overseas? Let's AQF help you out. #sourcing #supplychain #qualitycontrol #sportsequipment https://hubs.la/Q02wLYpK0

How to source sports equipment and what is the best strategy to source sports equipment from overseas? Let's AQF help you out. #sourcing #supplychain #qualitycontrol #sportsequipment https://hubs.la/Q02wM0qZ0