Media and Games Invest (MGI)’s Post

Check out our latest Market Insights for what we’re watching as we enter a consequential 2024 - data deprecation, CTV, and commerce media in Ad Tech and consolidation, 3rd party messaging, and AI utilization in MarTech

Transparency and quality are the pillars of successful programmatic advertising, yet also one of its most common challenges. Our latest report dives deep into the findings of the ANA study and highlights how MiQ is leading the industry in addressing the most pressing issues, such as Supply Path Optimization, Sustainability, and MFAs. Read the full 'Quality in Programmatic' report today! #programmatic #adtech #wearemiq #ANAreport

Basis Technologies is one of the 2024 Programmatic Power Players! This is a definitive list of the top strategic partners in the programmatic advertising space. Programmatic Power Players companies were chosen from hundreds of submissions received from across the globe. Thank you to the AdExchanger editors, who evaluated each entry based on the strength and breadth of its offerings and its documented case studies. Link is in the comments. #programmaticadvertising #adtech #digitalmedia

#ICYMI In the dynamic world of digital advertising, an intriguing solution emerges: the curated deal. 🚀 This solution offers a cookieless alternative that’s both strategic and data-driven for buyers. How is this a game-changer for ad tech? See Audigent's CEO Drew Stein's thoughts and read more in the full article with AdExchanger below. https://msft.it/6041ckLWx #MSA #MSAThoughtLeadership

The digital media landscape has completely changed the way advertisers need to approach media investment management. Today's auction-based marketplaces mean that media is bought in real time. 👉 The better advertisers are at making those real time decisions, the better their competitive advantage will be. As ID Comms' David Indo puts it: This new way of buying moves media away from a metric of cost to a metric of VALUE. If you're looking for more value from your digital media investments, look no further than Digital Control™️ https://lnkd.in/gnedht3p #IDComms #DigitalMedia #MediaInvestments #PaidMedia #Programmatic #BrandsDeserveBetterMedia #DigitalControl

Performance with our emphasis on privacy - we're one AdExchanger's 2024 Programmatic Power Players 🚀

ICYMI: In-store media ad spend is only 0.5% of total retai media spend but it is rising rapidly (Solomon Partners): $46B - Total U.S. retail media ad spend in 2023. $240M - Estimated U.S. in-store retail media ad spend of 2023. 0.5% - Percentage of total U.S. retail media ad spend that went to in-store ad spend. Digital out-of-home (“DOOH”) accelerates retail media success Seamlessly integrates promotions, influences purchase decisions and extends online presence. We […] #DOOH #digitalbillboards #digitalsignage

While taking a break this week from conferences, engagements, and research, I decided it would be a good time to start publishing some writing, research, and analysis of my work across the TMT sector, starting with my experience in adtech and media technology. As an ex-operator of automated content sites, what are now called MFA sites, that generated over $50M for my employers, I have a very specific view on many of the issues that adtech companies and their customers face. This week, I will be covering 5 topics: - adtech/adfraud research and its declining integrity - MFA sites, how they are built, monetized, scaled, and protected - the undefined “impression” - old vs. new order-of-operations for ad-supported media - TV has digital markets but an analog way of business - web traffic is like unruly water - the importance of differentiating 1st party and 3rd party web traffic They will be posted on Medium and shared here on Linkedin. https://lnkd.in/eqhHZY-T

You've heard it here: AdTech is Eating the World! Global digital ad spend will exceed $650B this year and is projected to surpass $1T by the end of the decade! Why all the growth? Year after year, companies are entering the market: - Data commerce - Retailers - Consumer companies - Real estate - Entertainment . . . . .So many companies are looking to monetize their audiences! There's new growth, new innovation, and new opportunities! We've been helping a number of companies monetize their audiences? Wanna talk about a project. . .we're here! #adtech #digitalmarketing #advertising

🚀 The on-demand recording from our #SMX Advanced session is now available! In our interactive demo, we share valuable insights and strategies aimed at scaling your multi-channel advertising efforts. Learn how to: ✨ Build and deliver thousands campaigns instantly on Google, Meta, Amazon, and across programmatic channels ✨ Customize campaigns individually or in bulk based on performance bounds you set ✨ Dynamically manage your overall strategy, so your campaigns adapt in lockstep with your data Watch or revisit the insights now via the link in our comments! #SMX #SMXAdvanced