Media and Games Invest (MGI)’s Post

𝟏𝟒𝟐 𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐒𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬: 𝟐𝟎𝟐𝟒 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 & 𝐃𝐚𝐭𝐚 The advertising industry is probably one of, if not the most frequently disrupted industries in the world. From its infancy during ancient times to its modern form today, it has undergone a ton of paradigm shifts. Most of us have lived enough when television, radio, and print were the perfect trifecta. Advertisers and agencies favored their broad scope in the past. However, digital advertising is eating up market share from traditional advertising today. Advertisers favor the accuracy in targeting and the real-time ability to gather data from digital media. 𝗨𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗜𝗻𝗳𝗼𝘁𝗲𝗰𝗵 𝗣𝘃𝘁 𝗟𝘁𝗱 with a deep understanding of the target audience, a clear understanding of the goals of the content, and skillful writing techniques tailored to the unique characteristics of online platforms. Reach us via Phone: +91 9330788077, Email: [email protected] Website: https://lnkd.in/dFTicmZs ㅤ #alert #userfriendly #mobileuser #mobilefriendly #mobilefriendlywebsites #itcompany #itsolutions #websiteoptimization #websitedesign #websitedevelopment #mobilewebsite #mobileapps #mobileappdevelopment #androiddeveloper #iosdevelopment #ios #ucentricinfotech

📱 Elevate your brand with a cutting-edge mobile marketing strategy! 🌟 In today’s digital age, reaching your audience through their smartphones is key to driving engagement and conversions. From personalized push notifications to targeted in-app ads, leveraging mobile platforms allows you to connect with your audience in real time and on the go. 📈✨ Optimize your campaigns with data-driven insights, create compelling content, and watch your brand soar. Ready to transform your mobile marketing game? Let’s make it happen! Website - https://lnkd.in/gyRZzHge #MobileMarketing #DigitalStrategy #BrandEngagement #MobileAds #MarketingTips #TechTrends #InAppAdvertising #DataDrivenMarketing #SmartphoneStrategy #DigitalGrowth #MobileFirst #MarketingInnovation

What a quarter it's been! 🚀 We are very excited to share all the amazing things we have launched in Q2! 📊 Enhanced user interface launched in early access, allowing users to manage channels, campaigns and reports more effortlessly. 👾 Twitch ads measurement launched, providing advertisers with independent audience measurement of Twitch display and video ads running across the web, iOS app, Android app and CTV. ▶️ New integration for YouTube measurement launched, providing advertisers with more accurate and holistic measurement of YouTube campaigns in AudienceReport. 🇮🇹 AudienceReport launched in Italy, allowing Italian advertisers to get independent and continuous audience measurement of campaigns across channels. 👋 New support enhancements launched, giving users a better experience when learning about and using AudienceReport. Learn more about the latest news on AudienceReport and preview what's on the horizon for our cross-media measurement platform. #advertising #measurement #crossmedia #reach

5 reasons why Meta Conversation Ads API matters: 1. Enhanced Data Accuracy & Reliability: Say goodbye to privacy restrictions and cookie limitations! CAPI transmits conversion data directly from your server to Meta, ensuring consistent and accurate tracking, even with iOS 14 changes. 2. Deeper Insights & Attribution: Unlock a treasure trove of information! CAPI sends richer data than the pixel, allowing you to analyze user journeys, identify key touchpoints, and optimize campaigns for better results. 3. Future-Proofing Your Campaigns: Cookies are crumbling, but CAPI is here to stay. By integrating it now, you'll be prepared for any future privacy updates and ensure seamless campaign performance. 4. More Precise Targeting & Optimization: CAPI opens doors to granular targeting based on offline actions, app events, and custom parameters. This allows you to reach the right audience with laser precision, boosting conversion rates. 5. Maximize Your Budget: With accurate data and powerful targeting, you can allocate your budget wisely. CAPI helps you eliminate wasted spend and focus on campaigns that deliver the best ROI. In short, Meta Conversation Ads API empowers you with better data, deeper insights, and future-proofed campaigns, ultimately leading to more effective and profitable advertising on Meta platforms. #metaads #fbads

𝑵𝒂𝒗𝒊𝒈𝒂𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝑴𝒐𝒃𝒊𝒍𝒆 𝑭𝒓𝒐𝒏𝒕𝒊𝒆𝒓: 𝑨𝒅𝑻𝒆𝒄𝒉’𝒔 𝑷𝒊𝒗𝒐𝒕 𝒕𝒐 𝑷𝒐𝒓𝒕𝒂𝒃𝒍𝒆 📱 The explosion of mobile technology over the past decade has redefined the landscape of advertising. As consumers increasingly turned to smartphones and tablets for content, the AdTech industry adapted swiftly, pivoting strategies to meet audiences where they spend the most time. Mobile advertising has evolved from simple banner ads to sophisticated, interactive formats that leverage the unique capabilities of mobile devices, such as location-based targeting and in-app ads. This shift to mobile hasn’t been without its learning curve. Advertisers had to rethink user experiences, ensuring ads were not only attention-grabbing but also unobtrusive and relevant. The development of mobile-specific ad platforms and technologies has been instrumental in this transition, offering tools that cater to the nuances of mobile user behavior. The future of mobile advertising is bright, with emerging technologies like AR and VR promising even more immersive ad experiences. As the line between digital and physical worlds continues to blur, the potential for innovative mobile advertising is limitless. What’s been your biggest challenge or success in mobile advertising? Dive into the discussion! 𝑾𝒆𝒃𝒔𝒊𝒕𝒆: https://bewort.com/ #MobileAdvertising #AdTech #MarketingTrends

From Pixels to Playgrounds: The Future of Reaching Kids Through Digital Ads! But how are brands reaching this influential audience? The kids' digital advertising market is booming, expected to reach a staggering $21.1 billion by 2031. This explosive growth is fueled by several factors: Smartphone surge: Kids are increasingly glued to their phones, making mobile advertising a dominant force. Digital takeover: Social media, educational apps, and online games are prime locations for targeted ads. Innovative marketing: Companies are employing cutting-edge technologies to create engaging and age-appropriate ads. Think your kids are immune? Think again! Our insightful report dives deep into the trends shaping this dynamic market, including: The rise of "mini-influencers" and their impact on purchase decisions. Ethical considerations for responsible advertising practices. The future of reaching young consumers through interactive and personalized experiences. Visit: https://lnkd.in/ggA5mvQS Uncover the secrets of this $Billion opportunity! Download a free sample of our "Kids Digital Advertising Market Outlook 2031" report and gain valuable insights to stay ahead of the curve. #KidsDigitalAdvertising #MarketTrends #MarketingtotheFuture #tmr

"How to Build a Real-Time #Advertising Platform with Apache #ApacheKafka and #ApacheFlink" => Relevant across industries from Pinterest, Uber, Unity, buzzwil and TV-Insight An advertising platform requires real-time capabilities to provide dynamic targeting, ad personalization, ad fraud detection, budget allocation, and event-driven #marketing. This blog post explores how #datastreaming with Kafka and Flink enables context-specific advertising at any scale. Real-world success stories from Pinterest, Uber, Unity, buzzwil, and TV-Insight show different solutions and architectures for serving ads in marketing campaigns, embedded into mobile apps, and as SaaS software products. https://lnkd.in/eu5cXB97

With the influx of big advertiser attention to TikTok, it'll be interesting to see how the platform adapts to accommodate them. TikTok has a long way to go. It has a massive audience of Gen Zers and no shortage of money (in theory), but we still observe a general lack of polish on the user experience side and in its Ad Manager. The platform also desperately needs to tackle the issues it has with bots and fraudulent content, which can pose a brand safety concern to these large advertisers. Some cool insights on observed trends with TikTok, gaming, and AI here: https://lnkd.in/ehAuTAen

📱𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠📱 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬 ✔︎𝐆𝐞𝐭 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐚𝐭 : https://lnkd.in/daNyGkM9 ➾Advertisers rapidly adopt mobile ads to promote and run campaigns specifically designed for mobile devices. By accepting the mobile advertising strategies, companies can promote their services and products to the targeted audience. ➾However, e-commerce and media & entertainment verticals witnessed explosive growth attributed to the rising pay-per-click, click-through rate, and rising mobile internet usage across gaming, multimedia, music, news, and online shopping categories. However, with the decrease in cases, several countries permitted tourists to come, resulting in greater use of mobile apps, and, as a result, increased demand for mobile ads. #𝐊𝐞𝐲𝐏𝐥𝐚𝐲𝐞𝐫𝐬 : Meta Platforms Inc, Alphabet Inc.,Chartboost ,AppLovin ,Twitter, Inc.,EPOM  Mobvista,Mintegral . #MobileAdvertising #MobileMarketing #AdTech #MarketingTech #DigitalAds #MobileAds #AdMarket #MobileAds #AdvertisingTech

Yesterday we gained some great app growth insights from Adjust, CleverTap, Meta and Wuzzon 👉key takeaways: 1️⃣ Creatives are the new targeting. 2️⃣ Advantage+ app campaigns: start using it today! 3️⃣ Always use at least 20 creatives and let AI do the magic. 4️⃣ Refresh your creatives every once in a while. Thanks for the invite Louise (Wuzzon)and hosting the event with Andrei (Meta) and good to see you again Carmen (Adjust) 👏 🔑 One key for all mobility. 🚀 Get going. Get Gaiyo. Gaiyo - One key for all mobility